Ticketmaster Marketing Services

Fan-Centric Marketing Unlocks Our Ability to Deliver…

marketplace

Marketplace

With +1.5B fans visiting our site and ~500M ticket transactions per year in North America, Ticketmaster is the first place fans turn to for tickets. From event discovery to purchasing tickets, to managing their account and tickets, we’re delivering an unparalleled online ticketing experience.

marketplace

A key consideration in content and evolution of our marketplace is always Search Engine Optimization (SEO). We want to ensure that your events are accessible to search engines and our website features relevant content to fans, creating the best position to capture demand for live events. In enhancing the Ticketmaster Marketplace we continually refine our assets to identify gaps, capture demand and allow search engines to crawl deeper into our site.

Ticketmaster Marketing Spend

We are proud to say we have made $5M+ investment into our marketing technology stack and will continue to grow the teams that power these outputs. Our dollars are proving to be well spent as we’re reaching new fans, reclaiming existing fans, selling more tickets, driving revenue and collecting more data.

Distributed Commerce: Affiliate Partners

In an effort to expand your event's reach, we’ve worked to integrate purchase opportunities seamlessly across complementary environments, enabling fans to discover events and buy tickets to their favorite live events no matter where they are; whether they’re in the midst of streaming music by their favorite artists, connecting with friends and loved ones on social, or figuring out what to do in-destination while planning travel.

Email & Push Notifications

We keep fans engaged through the event lifecycle with email alerts and push notifications. Using sophisticated algorithms, we define each fan’s preferences and geo-location, and deliver them with with customized, relevant content. Our live event marketing experts are continuously testing and optimizing these fan notifications based on behavioral data to ensure they're operating at high efficiency.

Email Alerts include:

Ticket Guide Emails

Reach the Ticketmaster fan database with the weekly Ticket Guide. Dynamic event recommendations are customized to the fan's geo-location, past purchases and artist/venue favorites.

Last Minute Ticket Guide

Weekly newsletter with personalized last-minute event recommendations occurring from Thursday of the current week to Wednesday of the following week. Customized to the fan’s geo-location, event recommendations are based on past purchases and desktop favorites.

Venue Alert Emails

Monthly venue-specific emails promote your events to Ticketmaster fans who favorited your venue.

Team Alert Emails

Monthly team-specific emails targeting fans with the highest propensity to purchase. Customized based on Ticketmaster fans who have favorited your team.

Artist On Sale Alerts

Alert fans who have either favorited the artist and/or have a past purchase history for the artist are on sale soon through email and mobile push notifications.

Last Call Artist On Sale Alert

Create a sense of urgency with fans who have either favorited the artist and/or have a past purchase history for the artist and have not purchased tickets via email and push notifications.

Retargeting Alerts

Convert fans that have shown interest with a remarketing email 1-8 hours after they have viewed a “Review Order” page during checkout or carted tickets but did not purchase or if they’ve visited an Event Details Page (EDP) twice within 60 days. A second notification will occur 48 hours after the initial email.