Video Series: The ecommerce opportunity in beverage alcohol

Part three: The ecommerce retail landscape and consumer behaviour

Watch our third, and last, instalment of the Ecommerce video series to understand the etailer landscape across markets, the role Amazon should play in your ecommerce strategy, and the consumer behaviours driving online purchases.  

For brand owners who want to refine their ecommerce strategy, understanding the retailer landscape is critical. The etailer options varies drastically between markets, and even within the US itself, brands are presented with a fragmented landscape. Partnering with larger players like Amazon or JD.com comes with its own set of considerations as well.  

This video series brings you data and insights from the IWSR’s Global Ecommerce Strategic Study 2019which analyses the top 10 global ecommerce markets for beverage alcohol. Countries included are Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK and the USA.

Fill in the form below to view Part three: The ecommerce retail landscape and consumer behaviour

The IWSR Ecommerce Video Series:

A brief overview of the size of the ecommerce channel for beverage alcohol and the five-year outlook

 

A breakdown of ten core markets by category and highlights of key beverage alcohol category success stories.

 

Insight into the influences on online consumer behaviour, plus the etailer landscape and what to look for in an ecommerce partner.

 

Learn more about the global ecommerce channel:

 

About the speaker: Emily NeillEmily Neill Headshot

Emily Neill is the Chief Operations Officer at the IWSR, responsible for Research & Operations. In this role, Emily heads up our research team who cover 157 markets, and travel to over 120 countries each year. She is also responsible for ensuring the accurate and timely delivery of our core database as well as our strategic studies on key topics such as ecommerce and low/no alcohol.

Previously CEO of Canadean (Globaldata), Emily started her career as a consumer goods analyst in London, and her client experience includes many of the world’s leading consumer brands, including Coca-Cola, Unilever, Danone, Heineken and Diageo. 

Emily has a particular interest in data analytics, and works closely with the tech team at the IWSR improve our data offering; she holds an MA in Natural Sciences from the University of Cambridge.