Watch our third, and last, instalment of the Ecommerce video series to understand the etailer landscape across markets, the role Amazon should play in your ecommerce strategy, and the consumer behaviours driving online purchases.
For brand owners who want to refine their ecommerce strategy, understanding the retailer landscape is critical. The etailer options varies drastically between markets, and even within the US itself, brands are presented with a fragmented landscape. Partnering with larger players like Amazon or JD.com comes with its own set of considerations as well.
This video series brings you data and insights from the IWSR’s Global Ecommerce Strategic Study 2019, which analyses the top 10 global ecommerce markets for beverage alcohol. Countries included are Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK and the USA.