Edition: August 7, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES

As a reminder, the information outlined in any edition of the Beacon is
 for internal use only.
Please do not share this link with anyone outside of the NCL organization.

LATEST NEWS


NEW  Introducing Panama Canal Cruisetour 
On August 1, 2023, we announced the introduction of two Panama Canal Cruisetours. A 3-day, 2-night cruisetour, and a 4-day, 3-night pre-cruise-only land program departing from Panama City, Panama. Learn more on NCL Help's external "Panama Canal Cruisetours" article. These Cruisetours are currently only available for Norwegian Joy's December 6, 2023, sailing. 

NEW  NCL Takes Delivery of Norwegian Viva
On August 3, 2023, we took delivery of Norwegian Viva at the renowned Fincantieri shipyard in Marghera, Italy. To learn more about the announcement, find the press release here, and resources your travel partners can use to promote Norwegian Viva, refer them to the Norwegian Viva toolkit in Marketing Headquarters.

NEW  Norwegian Viva Entertainment Updates 
On Wednesday, August 2, 2023, this communication was sent to all guests and travel partners booked on Norwegian Viva's August 10 and August 19, 2023, sailings. Due to some delays in production, Beetlejuice - The Musical will not be available for those two sailings. Please note that there will be plenty of programming and entertainment options on board. To learn more about the entertainment options and all the activities on board, please refer travel partners to check out the Freestyle Daily, or access the NCL App while on board. For the approved reactive statement regarding this entertainment update, please visit the Communication Updates section below. 
 

NEW  Norwegian Breakaway SIX Performance Date Changes
On Monday, July 31, 2023, these communications were sent to all guests with reservations for SIX - The Musical on August 8, 2023, on Norwegian Breakaway's August 4, 2023 sailing. To find a copy of the letters linked, visit NCL help's external "Itinerary Changes" article.   

NEW  Norwegian Breakaway SIX and Burn the Floor Performance Date Changes
On Thursday, August 3, 2023, these communications were sent to select guests with reservations for Burn the Floor and SIX - The Musical on the following show dates and showtimes on Norwegian Breakaway's August 23, 2023, sailing. 
 

Performance  Original Date and Time New Date and Time
SIX - The Musical August 24, 2023, at 7:30 PM August 30, 2023, at 7:30 PM
SIX - The Musical August 24, 2023, at 10:00 PM August 30, 2023, at 10:00 PM
SIX - The Musical August 28, 2023, at 7:30 PM August 31, 2023, at 7:30 PM
SIX - The Musical August 28, 2023, at 10:00 PM August 31, 2023, at 10:00 PM
Burn the Floor August 30, 2023, at 7:30 PM August 24, 2023, at 7:30 PM
Burn the Floor August 30, 2023, at 10:00 PM August 24, 2023, at 10:00 PM
Burn the Floor August 31, 2023, at 7:30 PM August 28, 2023, at 7:30 PM
Burn the Floor August 31, 2023, at 10:00 PM August 28, 2023, at 10:00 PM


NEW  Info Regarding Air Sea Guests on Canada and New England Sailings
Due to limited commercial flight availability into Québec City Jean Lesage International, select guests and travel partners, who have flights booked through NCL may be booked on a flight arriving or departing from Montréal-Pierre Elliott Trudeau International Airport for Norwegian Sky and Norwegian Pearl. All affected guests and travel partners have received this communication. This also applies to guests who have requested to deviate their vacation days up to two days pre or post-cruise. If you have questions, please reference this Q&A document in Sharepoint. 

NEW  Unused CruiseNext Report
The Sales Operations Team has developed a report that provides an overview of unused CruiseNext coupons that identifies Sales Managers, Guests, and Agent fields, separated into columns. Use this report to identify and remind travel partners that they have clients with coupons expiring this year. The team will send these out the first week of every month. Please note this report is for internal use only. Find August's Unused CruiseNext report here



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TACTICAL UPDATES

 

NEW  Norwegian Sky and Viva Displacements and Itinerary Changes
As a result of port congestion in Haifa, Israel, the below reservations for Norwegian Sky and Viva have been modified. Find a list of travel partners with affected reservations for Norwegian Viva's sailings here and Norwegian Sky's sailings here. Please note that guest communications have been sent today, August 7, 2023. Partners First also sent notifications, linked here, to all impacted travel advisors this morning. Please note that guests may choose between sailing on the adjusted itinerary at no additional cost or canceling their current reservation by August 14, 2023, when reservations are scheduled to be moved over. To find copies of the letters distributed, visit NCL Help's "Itinerary Changes" article and click the link for the respective ship to find a copy of the letter provided.  
 

Ship Date
Norwegian Sky November 4, 2024
Norwegian Sky November 18, 2024
Norwegian Viva September 11, 2025
Norwegian Viva September 21, 2025
Norwegian Viva September 30, 2025


UPDATED  Summer 2023 15% Additional Off Personalized Offer
The personalized offer for select summer 2023 sailings within the sailing window of 7 days or more has been updated to include a separate group of Past Guests for a Direct Mail Campaign. Reference the Direct Mailer Creative that Trade clients have received here. You can find a spreadsheet of Trade clients who will receive the mailer, along with the Agent/Agency contact information that booked them, here. You can find the terms and conditions here and the offer details below. As a reminder, these files are not for sharing broadly. Please make sure you are only sending to your travel partners that have past guests on the provided list. 
  • Coupon Description: 15% Off Additional Offer
  • Coupon Code: PGFCC-15
  • Coupon Effective Dates: August 1, through August 31, 2023
  • Coupon Sail To/From Dates: July 18, through December 31, 2023

REMINDER  Resident Rates for California and Hawaii Residents
There is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from July 12, 2023, through September 30, 2023. For more details, go to NCL Help's external "Special Residents Promotion for Pride of America" article. Find discount details and available sailing dates below. 


REMINDER  CAD Discount on Select Sailings 
The current Canada at Par offer has been updated to include sailings aboard Norwegian Sky, Pearl, and Joy. As a reminder this offer allows Canadian clients to book the sailings specified below with no exchange rates, meaning they can save almost 30% off of their voyage fare. There is an updated slide here in Presentation Builder to help you support this limited-time offer. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" external article on NCL Help.   


 
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COMMUNICATION UPDATES



NEW  Reactive Statement Regarding Entertianment Updates (Shared August 4)
 

“We remain committed to providing the best vacations by delivering the experiences our guests look forward to most.  As part of our regular business operations to refine onboard offerings by taking a guest-first approach, we have spent the last several months evaluating our shipboard entertainment program, as well as the experiences our guests want to enjoy while at sea with us.  As such, our team is focused not only on delivering high-quality theater productions, but also more robust daily activities for guests to enjoy throughout their NCL cruise journey.  This multi-year initiative will roll out first-at-sea productions and original programming on an ongoing basis across the fleet.  With our guests at the forefront of these new enhancements, and the talented team we have in place driving these exciting new developments, we are confident our legacy of offering best-in-industry entertainment will continue to elevate the NCL experience." - Spokesperson for Norwegian Cruise Line. 


UPDATED  Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com

 
Date   Channel    Description
August 7, 2023  
  • Partners First Email
  These emails will notify travel partners with clients affected by modifications to the sailing dates listed below:  
  • Norwegian Sky November 4, 2024
  • Norwegian Sky Novermber 18, 2024
  • Norwegian Viva September 11, 2025
  • Norwegian Viva September 21, 2025
  • Norwegian Viva September 30, 2025
August 7, 2023  
  • Partners First Email
  These emails will follow up with travel partners with impacted clients, reminding them that the FCC discount coupons, given in response to Norwegian Breakaway's canceled sailings, are available for use.   
August 8, 2023  
  • Partners First Email
  • Partners First Social (Facebook page and group)
  This campaign will showcase the additional sailings added to the current EXCHANGE - CAD at Par Promotion to all travel partners. 
August 9, 2023  
  • Partners First Email
  • Partners First Social (Facebook page and group)
  This campaign will encourage travel partners to register for the upcoming Partners First webinar on August 10, 2023.    
August 10, 2023  
  • Partners First Email
  • Partners First Social (Facebook page and group)
  This campaign will encourage travel partners to register for the Partners First webinar before it begins at 4 pm AT on August 10, 2023.
August 11, 2023  
  • Partners First Email
  • Partners First Social (Facebook page and group)
  This campaign will encourage travel partners to review webinar highlights by providing them with a link to watch the recording. 

UPDATED  Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
 
  • partners_first_8123_ground_transfers_hero
  • partners_first_8123_ground_transfer_resources_slice
  • partners_first_8123_ground_transfers_module_slice
  • partners_fist_8123_ground_transfer_social_slice
  • YELLOW_ACCESS_NCL_HELP_CTA_JOST
  • YELLOW_ACCESS_MODULE_CTA_JOST
  • YELLOW_SHARE_SOCIAL_POST_CTA_JOST

 

  • partners_first_080323_august_one_week_hero
  • partners_first_72723_webinar_prepare_to_slice
  • partners_first_72723_webinar_speaker_slice
  • weekly_wave_080623_viva_sailing_image
  • weekly_wave_8623_viva_toolkit_slice
  • weekly_wave_8623_picks_of_the_month_slice
 
 
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SAILING UPDATES


NEW  Norwegian Breakaway Updated Berthing Location
On Tuesday, August 1, 2023, this communication was sent to all travel partners with guests booked on Norwegian Breakaway's August 4, 2023, sailing. The communication contains important information regarding a change to the berthing location for our call to Valletta, Malta, on August 10, 2023. The ship will now dock at Boiler Ward, where guests will have the option to explore that destination or reserve a complimentary shuttle boat transfer to Pinto, Valletta Port Cruise Terminal. To find a copy of the letter provided, visit NCL Help's "Itinerary Changes" article and click the link for the respective ship to find a copy of the letter provided.

NEW  Open For Sale: Norwegian Sun
The latest deployments officially open for sale are sailings aboard Norwegian Sun. Please find the sailing information here. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Request team or try to create new Speculative Group Space in Seaweb ABE. 

NEW  Open For Sale: Norwegian Spirit
The latest deployments officially open for sale are sailings aboard Norwegian Sun. Please find the sailing information here. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Request team or try to create new Speculative Group Space in Seaweb ABE.   

UPDATED  Sailing Changes
In case you missed it, updates have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
 
Itinerary Changes  
  • Norwegian Sky
  • Norwegian Sun
  • Norwegian Joy
  • Norwegian Epic
  • Norwegian Bliss
  • Norwegian Escape
  • Norwegian Pearl
  • Norwegian Encore
  • Norwegian Breakaway

 

 
 


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EDUCATION UPDATES


NEW  August Partners First Webinar Invite
Encourage your travel partners to register for the upcoming Destination Deep Dive webinar, taking place on Thursday, August 10, 2023, from 4 to 5 pm ET! They'll join John Chernesky, Christine Manjencic, and Derek Lloyd, as they discuss important business updates, insights into NCL's destinations, and more.  

REMINDER  Canada and New England Presentations
Find an updated presentation here in Presentation Builder to support our Canada at Par offer to your travel partners with Canadian clients and here to support Canada and New England to your non-Canadian travel partners.

REMINDER  NCLU Report
The Sales Operations team has created a new report NCLU report, published to the Quick Links section of the home page in Salesforce. With this new NCLU level report, sales managers can create a report that shows the NCLU level for travel advisors in their district, or filter to a specific agency.  
 

REMINDER   Canada and New England Assets in MHQ
Encourage your clients to download the customizable Canada and New England Flyer, Email, and Social Media Image to promote Canada and New England sailings to their clients. Travel partners can add their own text, logo, and sublines to personalize their communications for their clients. 

REMINDER   Social Media Images in MHQ
Trade Marketing has added several customizable social media images to the Social Media page in Marketing Headquarters. Please encourage your travel partners to check out the new social marketing assets below:    
  • Hawaii Here
  • Bermuda Here
  • Great Stirrup Cay Here
  • Onboard Experience Here
  • Extraordinary Journeys Here
  • Canada and New England Here
 
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PROMOTIONS
UPDATED  Upcoming Promotions Cliffs
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help. 


 
Promotion Begins Ends
     
August Pulse 1: 35% Off All Cruises + Free At Sea August 1, 2023 August 10, 2023
     
Global Cruise Sale: 35% Off All Cruises + Free at Sea + $250 CruiseFirst August 11, 2023 August 17, 2023
     
August Pulse 2: 70% Off 2nd Guest + Free At Sea August 18, 2023 August 31, 2023
     
Labor Day Sale: 70% Off 2nd Guest + Free At Sea + $250 CruiseFirst September 1, 2023 September 8, 2023
     

 

UPDATED  Current Promotional Offer
The current promotion (DISC35), which is advertised as "35% off all cruises" and includes Norwegian's Free at Sea Offer, ends on August 10, 2023. For assets to promote this deal, refer to this toolkit 

UPDATED  CruiseNext DoubleUp Offer
Until August 31, 2023, guests can book any stateroom on any 2023 and forward sailing booked at least four months in advance.

Latitude One Extra Point: LATITUDE
There is now one extra latitude point per night available for 2023 sailings to Alaska and Europe, plus sailings featured on Norwegian Picks of the Month page. This promotion begins on July 1, 2023, and ends on July 31, 2023. Find details here

Military Appreciation Promo Code
The following are the benefits of using the MAP10OFF promo code:

  • It will allow us to manage the combinability of the offer. At the current time, the offer will continue to be combinable with all promotions. 
  • Facilitates reporting of the new program.
  • With adding a promo code, there will also be an indication on the invoice (viewable in Seaware) that the reservation has this 10% discount. This will also reflect on the booking confirmation. 

 
 

CruiseFirst
The current CruiseFirst offer "Pay $150, Get $300" will run until August 11, 2023. Learn more about the CruiseFirst offer here and review the terms and conditions in NCL Help's "CruiseFirst" article.

Reduced Deposits For Club Balcony Suites and Below
This offer has been extended through September 30, 2023. For additional information, please review the terms and conditions here.

​​​
Future Cruise Credits
The discount FCCs (the additional % off a future sailing) that were set to expire on December 31, 2022, have now done so. Payment FCC's, which were extended, reflect the new expiration date in the reservation system. Travel partners can download their list of clients with available FCCS here and watch a how-to video here.








 

 Team Member Contact Cheat Sheet
Find a table highlighting Norwegian Cruise Line team members, what responsibilities they own, and what team they belong to here in Sharepoint. 

 
 Mo's Ninja Nuggets
Find the latest information and updates regarding groups here in Sharepoint. 

 
Sales Focus List
The latest Sales Focus List, complete with the "Featured Itineraries" list on the third tab is here in Sharepoint.​​​​​


 Promo Sales Pal
The latest Promotional Sales Pal is located here in Sharepoint. 


 Beacon Archive Page
Access previous editions of the Beacon here.

 

 

  Account Engagement File Guide
The Account Engagement File Guide, located
here in Sharepoint, includes best practices and outlines the process of uploading and searching for files in Account Engagement.

 
 Account Engagement Template Guide
For a step-by-step guide to locating and personalizing existing email templates in Account Engagement, find the Account Engagement Email located 
here in Sharepoint.

 
 Important Actions
Help your travel partners position themselves as the vacation expert their clients can trust by advising them to regularly familiarize themselves with the information featured on the following pages:

  • Country requirements here
  • Health and safety protocols here
  • Returning to service, found on NCL Help's "return to sail" page

 

 Sales Systems and Operations Ticket Submissions
All ticket requests for the Sales Systems and Operations team have been moved from JotForm to Monday.com. Please bookmark and use the following links when submitting new ticket requests to the Sales Systems and Operations team. If you find yourself removed from the Beacon Distribution List, please submit a ticket using the Sales Operations Request link below to be added back to the list. 

 
 
  • Pardot, including resubscribing to Partners First emails
  • Salesforce
  • Territory Realignments
  • NCL Help
  • NCF Marketing Form/Dashboard
  • New Hire setup requests in Salesforce
 

Use the Sales Systems Requests link for: 

  • Norwegian Central
  • BI Distribution List Changes
  • New Hire setup requests in Norwegian Central
  • Reporting GDS issues
  • Updates the Sales Contact page