Edition: August 7, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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NEW
Introducing Panama Canal Cruisetour
On August 1, 2023, we announced the introduction of two Panama Canal Cruisetours. A 3-day, 2-night cruisetour, and a 4-day, 3-night pre-cruise-only land program departing from Panama City, Panama. Learn more on NCL Help's external "Panama Canal Cruisetours" article. These Cruisetours are currently only available for Norwegian Joy's December 6, 2023, sailing.
NEW
NCL Takes Delivery of Norwegian Viva
On August 3, 2023, we took delivery of Norwegian Viva at the renowned Fincantieri shipyard in Marghera, Italy. To learn more about the announcement, find the press release here, and resources your travel partners can use to promote Norwegian Viva, refer them to the Norwegian Viva toolkit in Marketing Headquarters.
NEW
Norwegian Viva Entertainment Updates
On Wednesday, August 2, 2023, this communication was sent to all guests and travel partners booked on Norwegian Viva's August 10 and August 19, 2023, sailings. Due to some delays in production, Beetlejuice - The Musical will not be available for those two sailings. Please note that there will be plenty of programming and entertainment options on board. To learn more about the entertainment options and all the activities on board, please refer travel partners to check out the Freestyle Daily, or access the NCL App while on board. For the approved reactive statement regarding this entertainment update, please visit the Communication Updates section below.
NEW
Norwegian Breakaway SIX Performance Date Changes
On Monday, July 31, 2023, these communications were sent to all guests with reservations for SIX - The Musical on August 8, 2023, on Norwegian Breakaway's August 4, 2023 sailing. To find a copy of the letters linked, visit NCL help's external "Itinerary Changes" article.
NEW
Norwegian Breakaway SIX and Burn the Floor Performance Date Changes
On Thursday, August 3, 2023, these communications were sent to select guests with reservations for Burn the Floor and SIX - The Musical on the following show dates and showtimes on Norwegian Breakaway's August 23, 2023, sailing.
| Performance | Original Date and Time | New Date and Time |
| SIX - The Musical | August 24, 2023, at 7:30 PM | August 30, 2023, at 7:30 PM |
| SIX - The Musical | August 24, 2023, at 10:00 PM | August 30, 2023, at 10:00 PM |
| SIX - The Musical | August 28, 2023, at 7:30 PM | August 31, 2023, at 7:30 PM |
| SIX - The Musical | August 28, 2023, at 10:00 PM | August 31, 2023, at 10:00 PM |
| Burn the Floor | August 30, 2023, at 7:30 PM | August 24, 2023, at 7:30 PM |
| Burn the Floor | August 30, 2023, at 10:00 PM | August 24, 2023, at 10:00 PM |
| Burn the Floor | August 31, 2023, at 7:30 PM | August 28, 2023, at 7:30 PM |
| Burn the Floor | August 31, 2023, at 10:00 PM | August 28, 2023, at 10:00 PM |
NEW
Info Regarding Air Sea Guests on Canada and New England Sailings
Due to limited commercial flight availability into Québec City Jean Lesage International, select guests and travel partners, who have flights booked through NCL may be booked on a flight arriving or departing from Montréal-Pierre Elliott Trudeau International Airport for Norwegian Sky and Norwegian Pearl. All affected guests and travel partners have received this communication. This also applies to guests who have requested to deviate their vacation days up to two days pre or post-cruise. If you have questions, please reference this Q&A document in Sharepoint.
NEW
Unused CruiseNext Report
The Sales Operations Team has developed a report that provides an overview of unused CruiseNext coupons that identifies Sales Managers, Guests, and Agent fields, separated into columns. Use this report to identify and remind travel partners that they have clients with coupons expiring this year. The team will send these out the first week of every month. Please note this report is for internal use only. Find August's Unused CruiseNext report here.
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TACTICAL UPDATES
NEW
Norwegian Sky and Viva Displacements and Itinerary Changes
As a result of port congestion in Haifa, Israel, the below reservations for Norwegian Sky and Viva have been modified. Find a list of travel partners with affected reservations for Norwegian Viva's sailings here and Norwegian Sky's sailings here. Please note that guest communications have been sent today, August 7, 2023. Partners First also sent notifications, linked here, to all impacted travel advisors this morning. Please note that guests may choose between sailing on the adjusted itinerary at no additional cost or canceling their current reservation by August 14, 2023, when reservations are scheduled to be moved over. To find copies of the letters distributed, visit NCL Help's "Itinerary Changes" article and click the link for the respective ship to find a copy of the letter provided.
| Ship | Date |
| Norwegian Sky | November 4, 2024 |
| Norwegian Sky | November 18, 2024 |
| Norwegian Viva | September 11, 2025 |
| Norwegian Viva | September 21, 2025 |
| Norwegian Viva | September 30, 2025 |
UPDATED
The personalized offer for select summer 2023 sailings within the sailing window of 7 days or more has been updated to include a separate group of Past Guests for a Direct Mail Campaign. Reference the Direct Mailer Creative that Trade clients have received here. You can find a spreadsheet of Trade clients who will receive the mailer, along with the Agent/Agency contact information that booked them, here. You can find the terms and conditions here and the offer details below. As a reminder, these files are not for sharing broadly. Please make sure you are only sending to your travel partners that have past guests on the provided list.
- Coupon Description: 15% Off Additional Offer
- Coupon Code: PGFCC-15
- Coupon Effective Dates: August 1, through August 31, 2023
- Coupon Sail To/From Dates: July 18, through December 31, 2023
REMINDER
There is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from July 12, 2023, through September 30, 2023. For more details, go to NCL Help's external "Special Residents Promotion for Pride of America" article. Find discount details and available sailing dates below.
REMINDER
The current Canada at Par offer has been updated to include sailings aboard Norwegian Sky, Pearl, and Joy. As a reminder this offer allows Canadian clients to book the sailings specified below with no exchange rates, meaning they can save almost 30% off of their voyage fare. There is an updated slide here in Presentation Builder to help you support this limited-time offer. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" external article on NCL Help.
COMMUNICATION UPDATES
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NEW
Reactive Statement Regarding Entertianment Updates (Shared August 4)
| “We remain committed to providing the best vacations by delivering the experiences our guests look forward to most. As part of our regular business operations to refine onboard offerings by taking a guest-first approach, we have spent the last several months evaluating our shipboard entertainment program, as well as the experiences our guests want to enjoy while at sea with us. As such, our team is focused not only on delivering high-quality theater productions, but also more robust daily activities for guests to enjoy throughout their NCL cruise journey. This multi-year initiative will roll out first-at-sea productions and original programming on an ongoing basis across the fleet. With our guests at the forefront of these new enhancements, and the talented team we have in place driving these exciting new developments, we are confident our legacy of offering best-in-industry entertainment will continue to elevate the NCL experience." - Spokesperson for Norwegian Cruise Line. |
UPDATED
Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com.
| Date | Channel | Description | ||
| August 7, 2023 |
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These emails will notify travel partners with clients affected by modifications to the sailing dates listed below:
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| August 7, 2023 |
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These emails will follow up with travel partners with impacted clients, reminding them that the FCC discount coupons, given in response to Norwegian Breakaway's canceled sailings, are available for use. | ||
| August 8, 2023 |
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This campaign will showcase the additional sailings added to the current EXCHANGE - CAD at Par Promotion to all travel partners. | ||
| August 9, 2023 |
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This campaign will encourage travel partners to register for the upcoming Partners First webinar on August 10, 2023. | ||
| August 10, 2023 |
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This campaign will encourage travel partners to register for the Partners First webinar before it begins at 4 pm AT on August 10, 2023. | ||
| August 11, 2023 |
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This campaign will encourage travel partners to review webinar highlights by providing them with a link to watch the recording. |
UPDATED
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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SAILING UPDATES
NEW
On Tuesday, August 1, 2023, this communication was sent to all travel partners with guests booked on Norwegian Breakaway's August 4, 2023, sailing. The communication contains important information regarding a change to the berthing location for our call to Valletta, Malta, on August 10, 2023. The ship will now dock at Boiler Ward, where guests will have the option to explore that destination or reserve a complimentary shuttle boat transfer to Pinto, Valletta Port Cruise Terminal. To find a copy of the letter provided, visit NCL Help's "Itinerary Changes" article and click the link for the respective ship to find a copy of the letter provided.
NEW
The latest deployments officially open for sale are sailings aboard Norwegian Sun. Please find the sailing information here. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Request team or try to create new Speculative Group Space in Seaweb ABE.
NEW
The latest deployments officially open for sale are sailings aboard Norwegian Sun. Please find the sailing information here. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Request team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
In case you missed it, updates have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes |
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EDUCATION UPDATES
NEW
Encourage your travel partners to register for the upcoming Destination Deep Dive webinar, taking place on Thursday, August 10, 2023, from 4 to 5 pm ET! They'll join John Chernesky, Christine Manjencic, and Derek Lloyd, as they discuss important business updates, insights into NCL's destinations, and more.
REMINDER
Find an updated presentation here in Presentation Builder to support our Canada at Par offer to your travel partners with Canadian clients and here to support Canada and New England to your non-Canadian travel partners.
REMINDER
The Sales Operations team has created a new report NCLU report, published to the Quick Links section of the home page in Salesforce. With this new NCLU level report, sales managers can create a report that shows the NCLU level for travel advisors in their district, or filter to a specific agency.
REMINDER
Encourage your clients to download the customizable Canada and New England Flyer, Email, and Social Media Image to promote Canada and New England sailings to their clients. Travel partners can add their own text, logo, and sublines to personalize their communications for their clients.
REMINDER
Trade Marketing has added several customizable social media images to the Social Media page in Marketing Headquarters. Please encourage your travel partners to check out the new social marketing assets below:
- Hawaii Here
- Bermuda Here
- Great Stirrup Cay Here
- Onboard Experience Here
- Extraordinary Journeys Here
- Canada and New England Here
| Promotion | Begins | Ends |
| August Pulse 1: 35% Off All Cruises + Free At Sea | August 1, 2023 | August 10, 2023 |
| Global Cruise Sale: 35% Off All Cruises + Free at Sea + $250 CruiseFirst | August 11, 2023 | August 17, 2023 |
| August Pulse 2: 70% Off 2nd Guest + Free At Sea | August 18, 2023 | August 31, 2023 |
| Labor Day Sale: 70% Off 2nd Guest + Free At Sea + $250 CruiseFirst | September 1, 2023 | September 8, 2023 |
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UPDATED
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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