Edition: July 24, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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NEW
Canada and New England Sailings In Need
The following Canada and New England sailings aboard Norwegian Joy, Pearl, and Sky are in need of support. Please encourage your travel partners to book clients on the below sailings and emphasize that they offer special discounted pricing for Canadian clients to your Canadian travel partners with our current Canada at Par offer. For assets to promote Canada and New England, check out the Marketing Assets section of today's Beacon. You can also find presentations to support Canada at Par and Canada and New England in the Education Updates section below.
| Ship | Date | Itinerary |
| Norwegian Joy | September 4, 2023 | Here |
| Norwegian Joy | September 13, 2023 | Here |
| Norwegian Joy | September 25, 2023 | Here |
| Norwegian Pearl | September 8, and September 22, 2023 | Here |
| Norwegian Sky | September 1, 2023 | Here |
| Norwegian Sky | September 11, 2023 | Here |
| Norwegian Sky | September 21, 2023 | Here |
NEW
Introducing Rome and Etruria Cruisetour
On July 21, 2023, we announced the introduction of our Rome and Etruria Cruisetour for 2024. A 3-day and 2-night pre-cruise-only land program departing from Rome, Italy. Learn more on NCL Help's external "Rome and Etruria Cruisetour" article. The following dates are available for booking aboard Norwegian Dawn, Epic, Escape, Getaway, Pearl, Prima, and Viva:
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NEW
Trade Advertising Webinar
Trade Advertising has partnered with VaxVacationAccess for their summer school series. Please encourage your accounts to attend the VAX Summer School - The NCL Difference webinar on August 3, 2023, at 12 pm ET. Andrea Loyola will be presenting and there will be a cruise giveaway offered. After the webinar, Trade Advertising will receive a list of travel advisors who attended, with their sales manager identified. The link for travel partners to register is here.
NEW
Ordering Process for Trade Marketing Collateral
If you have any last-minute orders or questions regarding the process of adding additional items to an order, please reference this Ordering Process document. It includes an overview of the correct steps to follow when ordering promotional items, such as brochures, flyers, USBs, and more.
NEW
Norwegian Breakaway Entertainment Pre-Booking
Pre-booking entertainment is unavailable for the August 14, 2023, sailing on Norwegian Breakaway. Guests and travel partners will be able to book entertainment once onboard their sailing. For additional entertainment information, please visit NCL Help's external "Fleetwide Entertainment" article.
NEW
CruiseNext Email Request Process
Effective July 19, 2023, the CruiseNext team has moved to an email to case request process for all Salesforce users. If you submit an email request via Salesforce, it will not be received. Please ensure that you are submitting your request through email via Outlook to CruiseNext@ncl.com. Once your submission has been received, you will receive an automatic reply with a case number tied to the specific request. Case requests will be processed within 3 to 5 business days. For additional information, please visit NCL Help's "CruisNext" external article. To avoid delays, and for a request to be processed, you must include the following details:
- Request Type
- Full Legal Names (all parties)
- Latitude Rewards Numbers (all parties)
- CruiseNext Coupon Number
- Reservation Number (if applicable)
NEW
There is a new personalized offer for select summer 2023 sailings within the sailing window of 7 days or more. You can find the terms and conditions here and the offer details below. To support this personalized offer, reach out to travel partners whose clients received this offer by referencing this list. Download a copy to your desktop and filter in a way that works best for your distribution. As a reminder, these files are not for sharing broadly. Please make sure you are only sending your travel partners the portions that pertain to their respective clients.
- Coupon Description: 15% Off Additional Offer
- Coupon Code: PGFCC-15
- Coupon Effective Dates: July 18, through August 31, 2023
- Coupon Sail To/From Dates: July 18, through December 31, 2023
REMINDER
There is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from July 12, 2023, through September 30, 2023. For more details, go to NCL Help's external "Special Residents Promotion for Pride of America" article. Find discount details and available sailing dates below.
REMINDER
The current Canada at Par offer has been updated to include sailings aboard Norwegian Sky, Pearl, and Joy. As a reminder this offer allows Canadian clients to book the sailings specified below with no exchange rates, meaning they can save almost 30% off of their voyage fare. There is an updated slide here in Presentation Builder to help you support this limited-time offer. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" external article on NCL Help.
COMMUNICATION UPDATES
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NEW
Reactive Statement Regarding Amsterdam (Shared July 21)
Please see the below approved reactive statement for any inquiries regarding the unexpected decision to not allow cruise ships to the center of Amsterdam.
| "Our teams are currently working to assess the impact of the unexpected decision to not allow cruise ships to visit the center of Amsterdam in the future and will advise guests and travel partners of any itinerary updates should they be necessary. Destination stewardship is a key component of our sustainability efforts and we will continue to work closely with ports and governments at the destinations we visit to comply with regulations and promote responsible and sustainable tourism." - Spokesperson for Norwegian Cruise Line. |
NEW
Operational Communication Regarding Norwegian Joy
In January 2024, Norwegian Joy will undergo a 3-week dry dock, which will introduce a brand new Thermal Suite, an expanded Vibe Beach Club, and expanded accommodation options, including a brand new Spa category. For your awareness, Partners First sent this operational email to travel partners on Thursday, July 20, 2023, to support the press release. For a list of affected travel partners, reference this file.
NEW
Operational Communication Regarding Norwegian Sun
For your awareness, this operational email was sent from Partners First to travel partners with guests booked on Norwegian Sun's November 27, December 9, and December 21, 2023 sailings. As the sail dates, embark/debark ports, cruise length, staterooms booked, and ship are remaining the same, no compensation has been offered. Reservations are scheduled to move over on July 25, 2023.
UPDATED
Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com.
| Date | Channel | Description | ||
| July 25, 2023 |
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This campaign will encourage travel partners to vote for Norwegian Cruise Line in the following categories in the 2023 Travvy Awards:
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| July 26, 2023 |
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These posts will highlight the winner of Norwegian Cruise Line's 2023 Giving Joy contest on social media. | ||
| July 27, 2023 |
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This campaign will encourage travel partners to register for the upcoming Partners First webinar on August 10, 2023. | ||
| July 28, 2023 |
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This post will feature shared social content from a travel partner to increase positive sentiment and engagement with Partners First. |
UPDATED
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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SAILING UPDATES
NEW
The latest deployments officially open for sale are sailings aboard Norwegian Pearl and Spirit. Please find the sailing information here. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Request team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
In case you missed it, updates have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes |
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EDUCATION UPDATES
Find an updated presentation here in Presentation Builder to support our Canada at Par offer to your travel partners with Canadian clients and here to support Canada and New England to your non-Canadian travel partners.
NEW
Find a new video here in Learning Lab that provides an overview of the value of cruising with Norwegian, it includes an overview of NCL's accommodations, destinations, Free at Sea offer, and much more.
NEW
There is a new Featured Content section on NCLU's landing page. Trade Education will be switching this content out periodically to support upcoming and relevant updates, destinations, and products. For now, the page features the Free at Sea elective, the Norwegian Viva elective, and the Learning Resources page.
NEW
Please note that the Ship Class Virtual Tours page, as well as the corresponding navigation bar, have been removed from NCLU.
NEW
For your awareness, the copy on NCLU's Elective Landing Page has been updated. Please see the changes below:
Previously:
- "Welcome to the new NCL University Electives. We've updated our existing courses and added brand new ones to help you sell Norwegian cruises to your clients. There are over 25 Electives to explore, ranging in topics from the destinations we sail to, our fleet of ships, and tools to help you sell. Feel Free to Explore!"
- "Welcome to the NCLU Electives! On this page, you will find over 30 courses ranging in topics from building your business to the ships in our fleet. We are continuously updating and adding to this content so please visit often."
NEW
Please review the list of updated presentations in Presentation Builder below. If you have any upcoming webinars, events, or presentations, in the specified content, be sure to download and review the updated presentation.
NEW
Encourage your clients to download the customizable Canada and New England Flyer, Email, and Social Media Image to promote Canada and New England sailings to their clients. Travel partners can add their own text, logo, and sublines to personalize their communications for their clients.
NEW
Trade Marketing has added several customizable social media images to the Social Media page in Marketing Headquarters. Please encourage your travel partners to check out the new social marketing assets below:
- Hawaii Here
- Bermuda Here
- Great Stirrup Cay Here
- Onboard Experience Here
- Extraordinary Journeys Here
- Canada and New England Here
| Promotion | Begins | Ends |
| July Pulse 2: 70% Off 2nd Guest + Free At Sea | July 21, 2023 | July 31, 2023 |
| August Pulse 1: 35% Off All Cruises + Free At Sea | August 1, 2023 | August 10, 2023 |
| Global Cruise Sale: 35% Off All Cruises + Free at Sea + $250 CruiseFirst | August 11, 2023 | August 17, 2023 |
| August Pulse 2: 70% Off 2nd Guest + Free At Sea | August 18, 2023 | August 31, 2023 |
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UPDATED
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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