Reach Advisor is Samsung Ads' new pre-campaign planning tool, a first-of-its-kind in the Canada market. This tool enables advertisers to understand overlap between linear and AVOD in their current media strategy and who remains unreached or underreached in the CTV ecosystem.
• Understand overlap between linear and AVOD media buys
• Identify unreached and underreached audiences in AVOD
• Profile unreached and underreached audiences across both ecosystems
• Activate against these missed and underreached audiences
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