CONTEXTUAL ALIGNMENT IN VIDEO ADVERTISING
Channel Factory partnered with the University of Southern California’s applied consumer psychology department on participant-driven experimental research examining the impact of contextual ad alignment on consumers.
Key Findings
- Contextual aligned ads drive a 93% increase in brand awareness vs. contextually misaligned ads
- Consumers are more likely to consider a brand and share contextually aligned ads vs. misaligned ads
- Overall, consumers are more likely to be entertained and engaged, as well as believe, trust, consider, recall, share, and intend to purchase a brand’s products more if their advertisements are aligned with the content presented.
