The Coronavirus Pandemic Blocklist


Brands are taking a variety of approaches to the question of whether or not it makes sense for them to run their ads against content relating to the Coronavirus. For example, certain essential businesses or brands who sell healthcare related products may benefit from contextually aligned with Coronavirus-related content.

The Coronavirus Pandemic Blocklist provides advertisers with a multi-language keyword list they can use to either avoid or specifically target content relating to the pandemic.