Higher education leaders face a paradox: They must find ways to increase revenue while cutting student costs. As enrollment forecasts decline, financial officers need to secure revenue sources that support institutional longevity. But they also need to slow rising college costs that can alienate prospective students. 

This white paper explores a solution: Collegiate retail. Proactive financial leaders have found that campus retail renewal can boost enrollment and charitable giving while also saving students money on course materials, thereby lowering the total cost of attendance.