Voice-of-the-customer research drives everything we do at Barnes & Noble College. As we navigate an unprecedented year requiring significant adaptation and flexibility, access to custom data and insights has never been more valuable.

Student Pulse, our annual insights report, provides an overview of what motivates student behaviors, influences their purchasing decisions and helps them learn best. The report curates survey responses from over 45,000 college students nationwide, creating a powerful resource that informs our student success strategies and retail operations.