Measuring Consumer Preferences

By Efthalia Anagnostou, XLSTAT

 

Presentation of the XLSTAT Conjoint feature at Research & Results 2019

 

What is Choice-Based Conjoint analysis and how this method can be used in market research?

Download our presentation given at the Research & Results trade show (Munich, October 23rd 2019) to see a quick application using XLSTAT.

Table of contents

  1. What is CBC analysis
  2. The Case Study
    1. The contect
    2. The CBC survey
  3. The application in XLSTAT
    1. Data preparation
    2. Generate the CBC design
    3. Run the CBC analysis
    4. Market simulation
  4. A successful use of CBC analysis