Digital Asset Management (DAM): A Foundation for Digital Strategy
The benefits of DAM are within your reach. We can dedicate this investment—this effort—in our people, processes, and technology. Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy. This White Paper will explore those foundations for DAM like “metadata” and “workflow” as well as the considerations and risks you need to know when starting your DAM journey from building the business case, to vendor selection.
The decision to implement a DAM is the right step in the right direction to gaining operational and intellectual control of your digital assets. Using DAM effectively can deliver knowledge and measurable cost savings, time to market gains, and greater brand voice consistency— valuable and meaningful effects for your digital strategy foundation.
This White Paper authored by DAM industry leader, John Horodyski, will explore the considerations and risks you need to know when starting your DAM journey from building the business case, to vendor selection, to ensure you are ready to start your DAM journey.