Do Customers Trust You With Their Data?

In the age of data, consumers now have more power than ever before. The way they choose to exercise this power, and the way you respond, is crucial. Yet most companies and agencies are not prepared to meet the changing regulatory expectations.

We examine these trends and challenges in an in-depth report prepared by Oxford Economics for NTT DATA, “The Future of Data: Adjusting to an Opt-In Economy.” The study found that just 8% of consumers trust businesses to keep their personal information safe. And, only 50% of executives feel their businesses are ready for what lies ahead.

Get a sneak peek of our findings in our infographic.

Download the full report to learn answers to these questions and much more:

  • How are consumers changing behaviors to protect their privacy?
  • What technology investments are most important to businesses in the next 3 years?
  • What are the data leaders doing and what results are these organizations experiencing?

Get the Full Report
“The Future of Data: Adjusting to an Opt-In Economy"

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