Webinar
Introduction to Precision Marketing
The last decade has seen a major change in consumer behaviour and with the coronavirus outbreak the media consumption has increased even more in countries across the globe. Such a digital overexposure has diminished the users span for receiving messages and their needs have evolved at the same rhythm: more than products, they want personalisation, pertinence, and immediacy.
Time spent online, combined with the emergence of the Internet of Things (IoT), has generated a mountain of precious data for advertisers… but it must be used with precision.
Constant advances in data analysis tools now enable identification of insights from audiences never before exploited, opening the way for new, tailor-made services.
Precision Marketing thrives on these developments, to accompany advertisers in reconfiguring their marketing approaches and reach consumers at the right moment with the right content, by creating a personalised experience.
Speakers:
Margot Bletterie, Consulting Manager at Artefact MENA
Webinar
Introduction to Precision Marketing
Replay Artefact Global 10 june 2020
