Using data appropriation to drive digital transformation with Pierre & Vacances Center Parcs
The PVCP group typically makes 54% of its total sales on the websites of the group’s brands. Therefore, several years ago, the company decided to internalise its procurement department for a more precise and complete overview of its SEA, display and social levers.
Today, PVCP wanted to reinforce its technological expertise and develop its data-driven approach by attracting new talents while offering new challenges to existing PVCP employees.
The group also wanted to challenge how they pilot performances by fully exploiting their large data assets to maximise ROI and optimise the allocation of digital investments.
Precision Marketing Client Case:
Pierre & Vacances Center Parcs