Using data appropriation to drive digital transformation with Lacoste
Lacoste, a renowned ready-to-wear brand, sells iconic men’s and women’s garments via a dense network of retail stores and a growing e-commerce presence. When researching ways to optimise their marketing actions, Lacoste’s Customer Engagement teams asked Artefact to audit their Data Management Platform, a key tool for orchestrating digital marketing campaigns.
This audit helped Lacoste meet two objectives: improve their digital activation performance through innovative use cases, and control their data to foster their customer relationship personalisation strategy.
Download the E-book to find out how exactly these objectives were met!
Precision Marketing Client Case: LACOSTE