Artefact invites you
to the Webinar

Introduction to Precision Marketing
Wednesday 10 June 2020 - 14h00-15h00

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Introduction to Precision Marketing

The last decade has seen a major change in consumer behaviour and, with the Coronavirus outbreak, the media consumption has increased even more in countries across the globe. Time spent online, combined with the emergence of the Internet of Things (IoT), has generated a mountain of precious data for advertisers… but it must be used with precision.
Constant advances in data analysis tools now enable identification of insights from audiences never before exploited, opening the way for new, tailor-made services.
Precision Marketing thrives on these developments, to accompany advertisers in reconfiguring their marketing approaches and reach consumers at the right moment with the right content, by creating a personalised experience.

Please join us on Wednesday the 10th June at 2pm (GMT+4). This webinar will provide an overview of Precision Marketing. We will walk you through Precision Marketing and how it enables advertisers in reconfiguring their marketing approaches.

1. Introduction to Data-driven Marketing
2. Precision Marketing conviction and applications
3. Key foundations to set up a good Precision marketing framework

This webinar will be run by Margot Bletterie, Consulting Manager at Artefact MENA.

Wednesday 10 June 2020 from 14h00 to 15h00 (GMT+4) on Gotowebinar