New Precision Marketing e-book

Leveraging data and AI to optimise marketing

investments and increase sales

 

These days, humans are said to have shorter attention spans than goldfish because they're constantly bombarded by information. This has made it harder than ever for marketers to cut through with their messages.

That's where Precision Marketing can help, however. It lets marketers use data systemically to transmit the right messages to the right targets via the right channels at the right times. In fact, used correctly, Precision Marketing can boost sales by 20% to 50%. The key words are efficiency and impact. 

So, how does Precision Marketing work? And what's the proof?

In this ebook, we:
  • Explore the Precision Marketing framework
  • Explain how it can be rolled out across any business
  • Examine case studies from leading brands in varying sectors -- including Sanofi, Groupe Pierre & Vacances Centre Parcs, Pierre Fabre and Lacoste.

 

Summary
 

• Precision Marketing's framework p.2
 

• Sanofi client case p.10

Driving Digital Transformation With Precision Marketing
 

• Pierre & Vacances Center Parcs client case p.16

Using Precision Marketing as an ROI multiplier
 

• Pierre Fabre client case p.22

Using Precision Marketing to change the customer relationship

paradigm
 

• Lacoste client case p.28

Using data appropriation to drive digital transformation





 

E-Book

 

Leveraging data and AI to optimise marketing
 

investments and increase sales

 

 

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