How the pandemic is reshaping digital media costs
The COVID-19 crisis has had a huge impact on the media industry. TV, OOH, Radio and Print publishers are currently working hard to protect their businesses using various strategies, including adapted commercial offers. As an example, we observe that in France some traditional media pricing may have dropped by up to 50% depending on circumstances. What about digital media costs? Beyond some publishers’ very attractive deals, akin to those in traditional media, a large part of digital media costs is related to bids and real-time competition.
- By Guillaume Balloy, Managing Director Artefact France
How the pandemic is reshaping
digital media costs
By Guillaume Balloy, Managing Director Artefact France