Webinar Replay

7 Steps to Data-Driven Marketing Success

May 19th, 2020 15:00 - 16:00 CET Your Desk!

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The 7 Steps to Data-Driven Marketing Success and their increased relevance during COVID-19 crisis. 

Hannes Weißensteiner, Managing Partner DACH at Artefact, invites you to join the “7 Steps to Data-Driven Marketing Success” webinar on Tuesday, May 19th at 15:00 (CET) to unleash new possibilities in marketing with data. Data-driven marketing has become increasingly relevant during the COVID-19 crisis and this webinar will uncover the key strategic, organizational and performance challenges that companies face when working with data. You will gain practical insights and learn best practices from global brands in mature markets.


1. What does it mean to be data-driven?
2. Why is this relevant for your business?
4. What are the 7 steps to become data-driven?
3. How these steps have become even more relevant and important because of the COVID-19 crisis.
4. Examples from use cases from some of the most important brands in the world.


Hannes Weißensteiner

Managing Partner DACH, Artefact

Hannes Weißensteiner, Managing Partner (DACH) and Global Executive Committee member at the digital agency ARTEFACT, a company focused on generating value by data, came from Deloitte Digital Germany one year ago. In this role at Deloitte, he worked with his team to advise clients on DDM strategy development, technology implementation, team building and knowledge creation within organizations, and operational implementation. Prior to Deloitte Digital, Weißensteiner was a member of the management board of Axel Springer's performance marketing agency eprofessional and a founder and consultant in the Berlin start-up scene. Hannes is lecturer for data driven technologies at Quadriga University of applied sciences in Berlin and member of the digital council at Hamburg Chamber of Commerce. The digital agency ARTEFACT, where he works now,  is represented in 17 countries and employs more than 1,000 people. Find out more about Hannes here.



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