After laying the foundations for Hybrid TV in the USA, European broadcasters can now benefit from further impulse coming from USA ATSC 3.0

Hybrid Broadcast Broadband TV is both an industry standard and promotional initiative for hybrid digital TV to consolidate the delivery of entertainment to the end consumer through connected TVs. It has been an evolving reality for over a decade in Europe, while the USA has only recently decided to implement its own equivalent standard: ATSC. 3.0.

Using lessons learned from Europe’s pioneering implementation, the USA is ideally poised to provide systems that respond to viewer demand. A change in the tide is now visible as a lot of systems in Europe are outdated and in need of an overhaul in order to keep up with evolving technologies and support critical new innovation.

By analysing and comparing the key features that new generation connected TV platforms in Europe must have to ensure they remain competitive against the developing USA backdrop, Fincons’ whitepaper outlines today’s best practice standards, looking specifically at:

  • The importance of user experience and keeping up with constantly changing consumer expectations
  • How to unlock the addressable advertising potential of Hybrid TV
  • AI powered OTT advertising
  • The impact of second screen advertising
  • How to get the balance right between content and advertising.
  • Agnosticism;
  • Cloud Ready;
  • Low Initial and Running Costs.

Taking the baton from European broadcasters and running with it, enabled US broadcasters to launch their platforms directly into the latest next generation of solutions all while tying in with their existing OTT efforts.

Greg Jarvis - Executive Vice President and General Manager FINCONS.US

This whitepaper helps European broadcasters benefit from emerging innovative trends and provides a guide for revamping their systems so they are more competitive in a global market and ready to take on future market demands.

Oliver Botti - Head of IBD and Innovation FINCONS GROUP

Download the Whitepaper!

The authors: