Launching a new product is difficult for any company. But it’s not innovation that’s the problem – it’s what comes next.

Join us for a 30-minute webinar to understand the differences between the companies who get it right and the ones who don’t.

Tuesday, January 22nd
1:00 PM Central

As recently published in Harvard Business Review, Dr. Mike Ahearne, Professor of Marketing and C.T. Bauer Chair in Marketing at the University of Houston, will share his research around:

• The most common barriers companies face when bringing a new product to market
• How to effectively position and sell “new-to-the-world” products
• What areas marketers should focus on to improve their company’s ability to launch new products

Register now

How to launch

new-to-the-world

Hear new research from Dr. Mike Ahearne about how companies can better launch and sell new products.

products