Launching a new product is difficult for any company. But it’s not innovation that’s the problem – it’s what comes next.
Join us for a 30-minute webinar to understand the differences between the companies who get it right and the ones who don’t.
Tuesday, January 22nd
1:00 PM Central
As recently published in Harvard Business Review, Dr. Mike Ahearne, Professor of Marketing and C.T. Bauer Chair in Marketing at the University of Houston, will share his research around:
- The most common barriers companies face when bringing a new product to market
- How to effectively position and sell “new-to-the-world” products
- What areas marketers should focus on to improve their company’s ability to launch new products
How to launch
Hear new research from Dr. Mike Ahearne about how companies can better launch and sell new products.