Since the beginning of 2020, companies of all sizes have been greatly affected by an overabundance of supply chain disruptions, with a global pandemic topping the list. Pandemic-induced economic shutdowns have caused a massive shift in consumer buying behavior, forcing shopping to be done primarily online. As a result, retailers, distributors, and manufacturers have shifted their efforts to improve supply chain reliability.
In this new report by INTURN, Aberdeen, and SAP, we take a look back at what steps leading brands have taken to get ahead of future disruption.
Download the report to learn:
- About the leading sell-side challenges for brands
- How customers are driving the narrative on expectations
- What best-in-class brands are doing to meet omni-channel demand