The Rise of Structured Data: Why NOW is the Time to Optimize


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The Rise of Structured Data: Why NOW is the Time to Optimize

On-Demand

In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.

This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.

But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs? Join our webinar to find out.

Capturing Rich Results with Structured Data, at Scale!

When structured data is implemented properly, the rich results can lead to more SERP space and higher CTR. Which would you rather be: the restaurant with a five star rating, or the one with no rating at all? Now imagine that on an enterprise scale, 500, 5,000, 25,000 restaurants with a five star rating. That can add up.

In this webinar, we show you how to harness the power of Botify to capture those rich results. Botify’s structured data capabilities are unique in that they allow webmasters to manage it at an enterprise scale.

No more checking code or a single page at a time. Combine and analyze structured data for up to 25 million pages in a single crawl. In this webinar, we show you how to use Botify to:

  • Check the presence of schema and conduct macro-level validation of markup

  • Analyze markup values on your website (URL Explorer, filters etc.)

  • Compare your structured data with your competition’s

We walk you through the platform to show you how to create just the scenarios you need.

Bringing it Home: Learning from Real, Industry-specific Structured Data Examples

See real use cases from key industries. Learn how to truly take advantage of schema. Combine markup data with 500+ SEO KPIs. Dissect impact on visits data and identify optimization opportunities, in particular for:

  • Retail / marketplace (product, price, reviews, brands)

  • Classifieds (product, location)

  • Publishing (news article, author, tags)

  • Travel / restaurants (ratings, location)

Find out how to analyze structured data and influence rich results at scale. Learn how to not only optimize your structured data, but also how to use it as a tool that can help you make wide-scale and previously unseen SEO optimizations on your website. The time is now. Unleash the raw potential of your structured data today.

Register for the webinar now!

Annabelle Bouard

Product Evangelist