Edition: August 28, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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NEW
Introducing Taipei Taiwan Cruisetour
On August 22, 2023, we announced the introduction of the new Cruisetour for Taipei Taiwan. A 4-day, 3-night pre-cruise-only land program departing from Keelung, Taiwan. Learn more on NCL Help's external "Wonderful Taipei Pre Cruisetour" article. This cruisetour is currently only available for Norwegian Spirit's September 22, 2024, and March 2, 2025, sailings. For speaking points to support this Cruisetour, reference the new slides within this Cruisetour presentation.
NEW
BookSafe Travel Protection Pricing Removed from Web
The pricing grid for BookSafe Standard and Platinum travel protection plans is no longer available on ncl.com. If you need to reference the pricing for a travel partner, refer to the reservation directly. This information is also now viewable in NCL Help's external "BookSafe and Essentials Travel Protection" article.
NEW
Affinity Group Double Name Change Policy Updated
The Affinity Groups Program has been updated to allow any travel advisor to open an affinity group if they put money on it, with the option to make a double name change outside of final payment. For more information, reference NCL Help's "Affinity Groups" article.
NEW
Additional Pre-sell Spa Availability
Pre-sell Spa Service allows guests to book spa services up to three days prior to sailing. After the pre-purchase cut-off, guests may purchase spa service onboard, dependent on availability. All prices are standard both onboard and pre-sell. For more details, go to NCL Help's external "Onboard Spa Service" article. The following additional sailings are now available for pre-sell spa inventory:
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REMINDER
Ground Transfer Procedures
As a reminder, cruise-only guests wishing to purchase transfers to and from the airport and ship MUST provide their independent flight information. Flight times must be within the recommended flight and arrival and departure times listed in NCL Help's "Ground Transfers Procedures" article. Please note that the airport code T1 should only be used when the guest will be in the embarkation port or city prior to the day of sailing and is wanting to purchase a transfer from the airport to the ship. Ground transfers can be added during Online Check-In, as well as at least 4 days from the sailing date.
REMINDER
Guest Services Holiday Hours
In observance of Labor Day in the United States, the Guest Services department will close early on Monday, September 4, 2023, by 6 pm ET.
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TACTICAL UPDATES
NEW
NCLU's Reduced Rate program has been enhanced to offer travel partners more opportunities to experience a Norwegian cruise. With unlimited sailing dates, ship options, and the new ability to combine this deal with CruiseFirst and CruiseNext, this deal now offers travel partners the opportunity to book ANY NCL cruise at a reduced rate. You can find more details in the terms and conditions here. You can also find talking points and resources to support this announcement to travel partners with the Partners First Reduced Rate email sent on Thursday, August 24, 2023.
NEW
The Tampa Bay Lighting and Sixthman have teamed up to host "Bolts On Board," a unique cruise experience, tailored exclusively for Tampa Bay Lighting hockey fans. Setting sail on Norwegian Jade from the Port of Tampa on Friday, January 12, 2024, this 4-night, all-inclusive trip will feature appearances from the iconic Lightning Alumni, giving sport-loving fans a chance to celebrate their love for the game of hockey alongside Lighting legends at sea. Encourage your travel partners to promote this sailing to their clients today. For a refresher on how to book clients on a Sixthman cruise, refer travel partners to NCLU's Sixthman Module.
NEW
From August 21, 2023, until Thursday, August 31, 2023, Virtuoso clients get pre-paid gratuities when they book a sailing that is 7 nights or longer, excluding Norwegian Prima and Norwegian Viva. Find more information on this offer in this email.
NEW
From August 29, 2023, until September 12, 2023, Nexion clients get pre-paid gratuities when they book a sailing that is 7 nights or longer, excluding Norwegian Prima and Norwegian Viva. Find more information on this offer in this flyer.
REMINDER
NCL has lowered NCFs on select Canada and New England sailings, referenced in the Canada at Par update below. A Partners First email, linked here, was sent on August 8, 2023, to support this offer.
REMINDER
The current Canada at Par offer has been updated to include sailings aboard Norwegian Sky, Pearl, and Joy. As a reminder this offer allows Canadian clients to book the sailings specified below with no exchange rates, meaning they can save almost 30% off of their voyage fare. There is an updated slide here in Presentation Builder to help you support this limited-time offer. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" external article on NCL Help.
COMMUNICATION UPDATES
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NEW
Operational Reminder Regarding Norwegian Joy
For awareness, a Partners First email, linked here, was sent to travel partners with clients impacted by Norwegian Joy's October 19, 2024 sailing cancelation. This email will remind travel partners that their client's 10% FCC discount coupon is now available for use as of Monday, August 28, 2023.
UPDATED
Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com.
| Date | Channel | Description | ||
| August 29, 2023 |
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This campaign will introduce the new and improved Travel Partner Resource Guide, as well as an introductory walk-through video from John Chernesky. | ||
| August 31, 2023 |
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This campaign will provide a high-level and aspirational overview of NCL's Cruisetours as well as resources to book them. The three cruisetours featured are below: | ||
| August 25, 2023 |
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This post will feature shared social content from a travel partner to increase positive sentiment and engagement from Partners First. |
UPDATED
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and the parenthesis are not a part of the names.
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SAILING UPDATES
UPDATED
In case you missed it, updates have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
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EDUCATION UPDATES
NEW
To support our talking point that NCL provides more time in port than our competitors, with fewer sea days, please reference the newest slides within the Deployment Insights Folder in Presentation Builder. To find insights for Europe and Alaska specifically, reference this presentation which has recently been redesigned for a more visual representation of NCL's time in port vs. competitors.
NEW
The Norwegian Viva positioning deck has been updated here in Presentation Builder. It featured points of differentiation in step with the talking points flyer available on Marketing Headquarters, as well as recent trade press coverage that has highlighted expanded seating in Indulge, more capacity at Improv and Syd Normans, and more.
Until August 31, 2023, clients can enjoy 70% off 2nd guest, Norwegian's Free at Sea offer, plus 0% APR with Norwgian's Uplift program. Encourage your travel partners to access promotional resources designed to entice clients to take advantage of these savings offered by our current promotion in this toolkit on Marketing Headquarters.
NEW
The Group Experiences Flyer has been updated here in Marketing Headquarters. It includes an overview of important details regarding groups with NCL, such as topics like location preferences, preferred dates, equipment needs, and much more.
| Promotion | Begins | Ends |
| August Pulse 2: 70% Off 2nd Guest + Free At Sea | August 18, 2023 | August 31, 2023 |
| Labor Day Sale: 70% Off 2nd Guest + Free At Sea + $250 CruiseFirst | September 1, 2023 | September 8, 2023 |
| September Pulse 1: 35% Off All Cruises + Free at Sea | September 9, 2023 | September 14, 2023 |
| September Pulse 2: 70% Off 2nd Guest + Free At Sea | September 15, 2023 | September 20, 2023 |
| Flash Sale: 35% Off All Cruises + Free at Sea + $250 CruiseFirst | September 21, 2023 | September 25, 2023 |
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UPDATED
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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