Edition: July 17, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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NEW
July Johncast
Last week John Chernesky invited Jessica John, VP of IR, ESG & Corporate Communications, to discuss the latest updates and insights into NCLH's Sail & Sustain program. Encourage your travel partners to watch the July Johncast here on Facebook or on NCLU's Johncast page.
NEW
Additional Pre-sell Spa Service Availability
Pre-sell Spa Service allows guests to book spa services up to three days prior to sailing. After the pre-purchase cut-off, guests may purchase spa service onboard, dependent on availability. All prices are standard both onboard and pre-sell. Pre-sell Spa Service is currently only available on the sailings specified below. For more details, go to NCL Help's external "Onboard Spa Service" article.
| Ship | Date | Ship | Date | |||
| Norwegian Bliss | July 22, 2023 | Norwegian Getaway | July 21, 2023 | |||
| Norwegian Bliss | July 29, 2023 | Norwegian Getaway | July 30, 2023 | |||
| Norwegian Bliss | August 5, 2023 | Norwegian Getaway | August 8, 2023 | |||
| Norwegian Joy | July 23, 2023 | Norwegian Breakaway | July 25, 2023 | |||
| Norwegian Joy | July 30, 2023 | Norwegian Breakaway | August 4, 2023 | |||
| Norwegian Joy | August 6, 2023 | Norwegian Escape | July 16, 2023 | |||
| Norwegian Epic | July 21, 2023 | Norwegian Escape | July 23, 2023 | |||
| Norwegian Epic | July 25, 2023 | Norwegian Escape | July 30, 2023 | |||
| Norwegian Epic | July 30, 2023 | Norwegian Escape | August 6, 2023 | |||
| Norwegian Epic | August 3, 2023 | Norwegian Encore | July 23, 2023 | |||
| Norwegian Epic | August 8, 2023 | Norwegian Encore | July 30, 2023 | |||
| Norwegian Pearl | July 21, 2023 | Norwegian Encore | August 6, 2023 | |||
| Norwegian Pearl | July 28, 2023 | Norwegian Prima | July 16, 2023 | |||
| Norwegian Pearl | August 4, 2023 | Norwegian Prima | August 6, 2023 |
NEW
Norwegian Viva Entertainment
As Norwegian Viva's first sailings approach, please note that guests and travel partners will be unable to book onboard entertainment for the first 6 months of sailings. Onboard entertainment will be first come, first serve on Norwegian Viva until further notice. For more details, check out NCL Help's external "Fleetwide Entertainment" article.
NEW
Group Recall List
There is a list of sailings, linked here, where an early group recall is necessary. Please note that speculative groups were cleaned up on Friday, July 14, 20023. The deadline for CE, UK, INTL, Affinity, Tour Operators, and Protected Partners is Friday, July 21, 2023.
NEW
Special Needs Requests
As a reminder, the Access Desk assists with accommodating guests with special needs and/or medical requests. The only special needs or medical requests that require the Access Desk Webform to be completed are specified below. For more information, please visit NCL Help's external "Access Desk Department" article.
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NEW
In January 2024, Norwegian Joy will undergo a 3-week dry dock, which will introduce a brand new Thermal Suite, an expanded vibe Beach Club, and expanded accommodation options, including a brand new Spa category. This change will be reflected in the NCL booking system and on NCL.com between July 18, and July 19, 2023, for sailings leaving February 13, 2024, and beyond. To support changes on your partners' websites, please note the following information and work with your immediate supervisor before sharing the details with only those partners who will need to make the necessary updates.
NEW
Please note that the information provided is not for sharing broadly, but to allow your agencies to prepare. Guests on the three sailing dates specified below will be moved over. As the sail dates, embark/debark ports, cruise length, staterooms booked, and ship are remaining the same, no compensation will be offered. Guest communications will be sent out on Friday, July 21, 2023, and reservations are scheduled to move over on July 25, 2023.
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NEW
There is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from July 12, 2023, through September 30, 2023. For more details, go to NCL Help's external "Special Residents Promotion for Pride of America" article. Find discount details and available sailing dates below.
NEW
NCL is the supplier of the month with Travel Savers / NEST Network. From today, July 17, 2023, until August 1, 2023, we have an onboard credit offer for sailings that are 7 nights or longer, excluding Norwegian Prima and Norwegian Viva sailings. Find more information on the offer in this flyer.
NEW
From July 12, 2023, until July 26, 2023 Travel Leaders Network clients get Pre-paid gratuities when they book a balcony or above sailing that is 7 nights or longer, excluding Norwegian Prima and Norwegian Viva. Find more information on the offer in this flyer.
UPDATED
The Canada at Par offer has been updated to include sailings aboard Norwegian Sky, Pearl, and Joy. As a reminder this offer allows Canadian clients to book the sailings specified below with no exchange rates, meaning they can save almost 30% off of their voyage fare. There is an updated slide here in Presentation Builder to help you support this limited-time offer. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" external article on NCL Help.
COMMUNICATION UPDATES
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NEW
Reactive Statement Regarding Norwegian Prima (Shared July 15)
| "On Saturday, July 15, 2023, due to unexpectedly strong winds, Norwegian Prima drifted from the pier at Zeebrugge, Belgium, breaking from the mooring ropes and causing one gangway to fall into the water. Thankfully, there are no reported injuries, and all guests and crew remain safe. A damage assessment is in progress and as of now, there appears to be no impact to the vessel." - Spokesperson for Norwegian Cruise Line. |
NEW
Reactive Statement: Italian Labor Strike (Shared July 14)
Over the weekend, NCL sent out communications, linked here, to all guests and travel partners booked on Norwegian Epic and Breakaway's July 15, 2023, sailings, due to the potential of an Italian Air strike taking place on Saturday, July 15, 2023. Please find the approved reactive statement regarding the labor strike below.
| "We are closely monitoring the Italian labor strike announced to take place on July 15, 2023, and its potential nationwide impact to the travel sector. In an abundance of caution, we have notified all guests currently sailing in or scheduled to sail from Italy on or around July 15, 2023. We have also been working diligently to reschedule any impacted flights for guests who booked through NCL's Air program, including arranging additional travel accommodations as needed. We have encouraged guests who purchased flights independently and on their own to closely monitor all communications for their airline and to contact them directly for any updates. Our team remains committed to assisting guests to the best of our ability to minimize this interruption to their cruise plans as much as possible, given the unexpected circumstance. At this time, our cruise itineraries have not been affected." - Spokesperson for Norwegian Cruise Line. |
NEW
Reactive Statement: Certification of Insulation Panels (Shared July 10)
| "The safety, security, and well-being of our guests and crew is always our top priority. As such, all ships in our fleet are subject to strict safety regulation and certification standards and undergo regular inspections on an ongoing basis. We are aware of a recent certification issue with insulation panels provided by a third-party supplier and installed on certain cruise ships. At this time, we do not believe any ships in our fleet are impacted, however, we are actively working with our shipyards and classification societies to conduct a thorough investigation. We are monitoring this vigilantly and if needed, will take swift action to maintain our rigorous safety and compliance standards and ensure the continued protection of our guests and crew." - Spokesperson for Norwegian Cruise Line. |
UPDATED
Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com.
| Date | Channel | Description | ||
| July 18, 2023 |
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This post will help travel partners understand their clients' vacation preferences by encouraging them to download the Qualifying Clients Flyer, which includes a list of top questions travel advisors ask their clients. | ||
| July 18, 2023 |
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This email aims to showcase the additional sailings added to the current Exchange - CAD at Par Promotion to all Canadian travel advisors, as well as the top-selling agents of close-in and northeast sailings. | ||
| July 19, 2023 |
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This post will feature a GIF on Facebook that highlights Norwegian Viva's ship features. | ||
| July 19, 2023 |
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This email will remind travel partners who attended Norwegian Prima's inaugural sailings to showcase Norwegian Viva to their clients, as her first sailings are fast approaching. | ||
| July 20, 2023 |
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This campaign will encourage travel partners to book their clients on the sailings featured in Norwegian's Picks of the Month by reminding them that 35% off all cruises ends today (deployment date). |
UPDATED
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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SAILING UPDATES
NEW
The latest deployments officially open for sale are sailings aboard Norwegian Sun. Please find the sailing information here. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Request team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
In case you missed it, updates have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes |
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EDUCATION UPDATES
NEW
To support our talking point that NCL provides more time in port than our competitors, with fewer sea days, please reference the newest slides within the Why NCL Folder in Presentation Builder here. Topics include the evolution of NCL's itinerary length by sail days, how that compares to competitor brands, as well as NCL and competitor brands' destination focus. To find these insights for Europe and Alaska specifically, reference this presentation.
NEW
Are you hosting an upcoming webinar, conference, or industry event, and need inspiration? Make sure to check out the Executive Presentation folder here in Presentation Builder for previous presentations published by the team.
Recent presentation additions:
- ASTA National Press Club
- CuiseOne Dream Vacations Regional
- South Africa Tourism Webinar
NEW
Marketing Headquarters has added a new customizable social media image for travel partners to share with their clients on social media. Partners can choose between several headlines and add their own text.
NEW
Encourage your travel partners to learn about how NCLH has actively worked to address climate change and preserve the environment with the Reducing Environmental Impact flyer. It includes an overview of Sail & Sustain's goals and efforts in energy conservation, waste mitigation, and much more. For a quick overview of Sail & Sustain to share with their clients, they can download the Sailing Towards A Sustainable Future flyer.
NEW
Trade Marketing has updated several marketing assets in Marketing Headquarters. Please delete any previously downloaded versions and replace them with the updated versions.
| Promotion | Begins | Ends |
| July Pulse 1: 35% Off All Cruises + Free At Sea | July 7, 2023 | July 20, 2023 |
| July Pulse 2: 70% Off 2nd Guest + Free At Sea | July 21, 2023 | July 31, 2023 |
| August Pulse 1: 70% Off 2nd Guest + Free At Sea | August 1, 2023 | August 10, 2023 |
| Global Cruise Sale: 35% Off all Cruises + Free at Sea + $250 CruiseFirst | August 11, 2023 | August 17, 2023 |
| August Pulse 2: 70% Off 2nd Guest + Free At Sea | August 18, 2023 | August 31, 2023 |
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Current Promotional Offer
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CruiseFirst |
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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