Edition: July 10, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES

As a reminder, the information outlined in any edition of the Beacon is
 for internal use only.
Please do not share this link with anyone outside of the NCL organization.

LATEST NEWS


NEW  August Health and Safety Requirements
On July 5, 2023, this communication was sent to all guests and travel partners with active BK reservations for all sailings from July 1, 2023, through and including July 31, 2023. This communication has important information regarding our updated Health and Safety protocols and travel requirements for the destinations they will be visiting. Please refer travel partners to www.ncl.com/sail-safe and www.ncl.com/travel-requirements-by-country for the most up-to-date protocols and requirements. Visit NCL Help's "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided.

NEW  Specialty Dining Pricing Updated
Effective July 7, 2023, Free at Sea's specialty dining retail price increased. Reservations with an effective date of July 7, 2023, or after, will be charged the new gratuity amount. Updated terms are listed below. The Free at Sea promotion and the Specialty Dining Package articles are updated in NCL Help's external "Free at Sea Promotion / Take All 5 Free" article.

NEW  Norwegian Jewel Delayed Embarkation
Yesterday, July 9, 2023, the below text was sent to all guests and travel partners booked on Norwegian Jewel's July 10, 2023, sailing. 
 

"UPDATE - Important information from Norwegian Cruise Line: As a result of a medical evacuation onboard Norwegian Jewel's current sailing, embarkation for Norwegian Jewel's 7.10.23 sailing will be delayed by over 3 hours. Therefore, embarkation for your cruise will now begin at 1:00 pm. In order to ensure a smooth embarkation process, we kindly ask that you do not arrive to the terminal prior to 1:00 pm."


NEW  Norwegian Escape Dining Cancelations
On Thursday, July 6, 2023, communications, linked here, were sent to select guests booked on Norwegian Escape's July 9, 2023 sailing. Due to select dining times being oversold on the below dates and venues, select dining reservations are canceled. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided.  
 

  • Bayamo on July 10, 2023, at 6:00 pm
  • Bayamo on July 10, 2023, at 9:00 pm
  • Bayamo on July 14, 2023, at 9:00 pm
  • Bayamo on July 15, 2023, at 6:00 pm
  • Bayamo on July 15, 2023, at 9:00 pm
 
  • Cagney's on July 10, 2023, at 9:30 pm
  • Cagney's on July 14, 2023, at 9:30 pm
  • Cagney's on July 15, 2023, at 9:30 pm
  • Teppanyaki on July 10, 2023, at 9:15 pm
  • Teppanyaki on July 15, 2023, at 9:15 pm


NEW  Youth Programs Communication
On July 3, 2023, communications, linked here, were sent to all guests on the below sailings. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided.  
 

  • Norwegian Spirit - July 5, 2023
  • Norwegian Sky - July 5, 2023
  • Norwegian Breakaway - July 5, 2023
  • Norwegian Epic - July 6, 2023
  • Norwegian Prima - July 6, 2023
  • Norwegian Pearl - July 7, 2023
  • Pride of America - July 8, 2023
  • Norwegian Bliss - July 8, 2023
 
  • Norwegian Encore - July 9, 2023
  • Norwegian Escape - July 9, 2023
  • Norwegian Jade - July 9, 2023
  • Norwegian Joy - July 9, 2023
  • Norwegian Jewel - July 10, 2023
  • Norwegian Sun - July 10, 2023
  • Norwegian Epic - July 11, 2023
  • Norwegian Breakaway - July 11, 2023


NEW  July's Picks of the Month
July's Picks of The Month are now available here. July's cruises with the best deals include itineraries to Alaska, the South Pacific, Europe, and more. These sailings can also be found on Norwegian Central's packaged Sales Pal, found in the PROMOTE column of the homepage.  

REMINDER  Account Engagement Storage Maintenance Reminder
In order to maintain file storage in Salesforce's Account Engagement, regular storage cleanups have begun. Please review files you have previously uploaded to Account Engagement and move any out-of-date or unwanted items to the "Items than be Deleted" folder, located within NCL -> NCL Business Development -> BDMs. Please make sure you are following the steps outlined in the Account Engagement File Guide to assist you in your file management process. 
 


NEW  Upcoming Travel Savers Onboard Credit Offer
NCL is the supplier of the month with Travel Savers / NEST Network. From July 17, 2023, until August 1, 2023, we will have an onboard credit offer for sailing that is 7 nights or longer, excluding Norwegian Prima and Norwegian Viva sailings. Find more information on the offer in this flyer.  

REMINDER  Upcoming Travel Leaders Network PPG Offer
From July 12, 2023, until July 26, 2023 Travel Leaders Network clients get Pre-paid gratuities when they book a balcony or above sailing that is 7 nights or longer, excluding Norwegian Prima and Norwegian Viva. Find more information on the offer in this flyer.    

REMINDER  Transatlantic and Transpacific Cruises Personalized Offer
There is a new personalized offer for the 2023 Transatlantic and Transpacific sailings specified below. You can find the terms and conditions here and offer details below. To support this personalized offer, reach out to travel partners whose clients received the offer by referencing this list. Download a copy to your desktop and filter in a way that works best for your distribution. You can also use this slide template available on Presentation Builder within the Promotions folder. As a reminder, these files are not for sharing broadly. Please make sure you are only sending your travel partners the portions that pertain to their respective clients.   
  • Coupon Description: 25% Off Additional Offer On Select 2023 Transatlantic and Transpacific Cruises
  • Coupon Code: REFCC-25
  • Coupon Effective Dates: June 27, through August 15, 2023
  • Coupon Sal To/From Dates: June 27, through December 31, 2023
Applicable Sailings: 
 
Ship Date Itinerary
Norwegian Jewel October 10, 2023 Transpacific (SEA/TOK)
Norwegian Getaway October 22, 2023 Transatlantic (SOU/NYC)
Norwegian Jade November 3, 2023 Transatlantic (LIS/NYC)
Norwegian Viva November 16, 2023 Transatlantic (LIS/MIA)
Norwegian Prima November 20, 2023 Transatlantic (BCN/NYC)
Norwegian Star November 24, 2023 Transatlantic (LIS/RIO)
Norwegian Gem December 4, 2023 Transatlantic (CIV/NYC)
 
 
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COMMUNICATION UPDATES



UPDATED  Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com

 
Date   Channel    Description
July 10, 2023  
  • Partners First  (Facebook group)
  This post will encourage travel partners to tune in for tomorrow's Johncast on the Facebook page.
July 11, 2023  
  • Partners First Email 
  • Partners First Social (Facebook page and group)
  This campaign will help travel partners showcase the value of cruising to their clients by providing them with travel partner reference materials: How to Qualify Tour Clients & Position the Value of Cruising. 
July 12, 2023  
  • Partners First Social (Facebook page)
  This post will feature a GIF on Facebook that highlights activities to do once aboard Norwegian Viva for travel partners to reshare to their clients. 
July 13, 2023  
  • Partners First Email 
  • Partners First Social (Facebook page and group)
  This campaign will showcase the Starbucks "Been There Series" announcement and encourage travel partners to read more about it on NCL's blog.
July 14, 2023  
  • Partners First Social (Facebook page and group)
  This post will feature shared social content from a travel partner to increase positive sentiment and engagement with Partners First.

UPDATED  Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
 
  • partners_first_7423_freedom_sale_hero
  • partners_first_7423_alaska_slice
  • partners_first_7423_mediterranean_slice
  • partners_first_7423_northern_europe_slice
  • 062723_cruisefirst_custom_email_tile
  • partners_first_7423_toolkit_slice
  • partners_first_7423_social_media_slice
  • partners_first_62823_Retarget_Viva__Hero

 

  • partners_first_62923_viva_destination_slice_1
  • partners_first_62923_viva_destination_slice_2
  • partners_first_62923_viva_destination_slice_3
  • partners_first_62823_viva_resources_slice
  • partners_first_7623_viva_approaching_hero
  • weekly_wave_7723_johncast_slice
  • weekly_wave_7723_promo_lockup_slice
  • weekly_wave_7723_rugby_cruise_slice
 
 
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SAILING UPDATES


NEW  Open For Sale: Norwegian Epic
The latest deployments officially open for sale are sailings aboard Norwegian Epic. Please find the sailing information here. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Request team or try to create new Speculative Group Space in Seaweb ABE. 

UPDATED  Sailing Changes
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
 
Itinerary Changes  
  • Norwegian Prima
  • Norwegian Jewel

 

 
 


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EDUCATION UPDATES


NEW  Ship Class Overview in Presentation Builder
There is a new Ship Class Overview in Presentation Builder that provides an overview of each ship class, facts regarding each class, as well as class differentiators, such as the "Firsts" of each product. 

NEW  Transatlantic and Transpacific Slide in Presentation Builder
To support the personalized Transatlantic and Transpacific offer, referenced in Tactical Updates, access this slide in Presentation Builder. it includes important details like the booking window and a list of applicable sailings. 
NEW   Updated Toolkits in MHQ
Access this toolkit to support the current promotion, 35% off all cruises, plus Norwegian's Free at Sea offer. Additional assets have been added to the toolkits listed below, including assets that allow travel partners to customize them further. Please review Marketing Headquarters and keep an eye out for new assets.    
  • Alaska Toolkit Here
  • Europe Toolkit Here
  • Caribbean Toolkit Here
NEW   JMF: NCL WorldWide Cruising Guide
The 2024-2025 World Wide Cruising Guide, an updated version of the 2023-2024 Guide, has been added to JMF for order. A digital version is also available to download here in Marketing Headquarters. 
 
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PROMOTIONS
UPDATED  Upcoming Promotions Cliffs
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help. 
 
Promotion Begins Ends
     
July Pulse 1: 35% Off All Cruises + Free At Sea  July 7, 2023 July 20, 2023
     
July Pulse 2: 70% Off 2nd Guest + Free At Sea July 21, 2023 July 31, 2023
     
August Pulse 1: 70% Off 2nd Guest + Free At Sea August 1, 2023 August 10, 2023
     
Global Cruise Sale: 35% Off all Cruises + Free at Sea + $250 CruiseFirst August 11, 2023 August 17, 2023
     
August Pulse 2: 70% Off 2nd Guest + Free At Sea August 18, 2023 August 31, 2023
 

UPDATED  Current Promotional Offer
The current promotion (DISC35) is currently advertised as "35% off all cruises" and includes Norwegian's Free at Sea Offer. 

UPDATED  CruiseNext DoubleUp Offer
Until July 20, 2023, guests can book a balcony or above stateroom on any 2023 and forward sailing booked at least four months in advance.

Latitude One Extra Point: LATITUDE
There is now one extra latitude point per night available for 2023 sailings to Alaska and Europe, plus select sailings in the South Pacific, South America, and Bermuda. This promotion begins on July 1, 2023, and ends on July 31, 2023. Find details here

Military Appreciation Promo Code
The following are the benefits of using the MAP10OFF promo code:

  • It will allow us to manage the combinability of the offer. At the current time, the offer will continue to be combinable with all promotions. 
  • Facilitates reporting of the new program.
  • With adding a promo code, there will also be an indication on the invoice (viewable in Seaware) that the reservation has this 10% discount. This will also reflect on the booking confirmation. 

 
 

UPDATED  CruiseFirst
The current CruiseFirst offer "Pay $150, Get $300" will run until August 11, 2023. Learn more about the CruiseFirst offer here and review the terms and conditions in NCL Help's "CruiseFirst" article.

Reduced Deposits For Club Balcony Suites and Below
This offer has been extended through September 30, 2023. For additional information, please review the terms and conditions here.

​​​
Future Cruise Credits
FCCs have been extended through June 30, 2023. The discount FCCs (the additional % off a future sailing) that were set to expire on December 31, 2022, will expire on that date. The coupons that were extended reflect the new date in the reservation system. Travel partners can download their list of clients with available FCCS here and watch a how-to video here.








 

 Team Member Contact Cheat Sheet
Find a table highlighting Norwegian Cruise Line team members, what responsibilities they own, and what team they belong to here in Sharepoint. 

 
 Mo's Ninja Nuggets
Find the latest information and updates regarding groups here in Sharepoint. 

 
Sales Focus List
The latest Sales Focus List, complete with the "Featured Itineraries" list on the third tab is here in Sharepoint.​​​​​


 Promo Sales Pal
The latest Promotional Sales Pal is located here in Sharepoint. 


 Beacon Archive Page
Access previous editions of the Beacon here.

 

 

  Account Engagement File Guide
The Account Engagement File Guide, located
here in Sharepoint, includes best practices and outlines the process of uploading and searching for files in Account Engagement.

 
 Account Engagement Template Guide
For a step-by-step guide to locating and personalizing existing email templates in Account Engagement, find the Account Engagement Email located 
here in Sharepoint.

 
 Important Actions
Help your travel partners position themselves as the vacation expert their clients can trust by advising them to regularly familiarize themselves with the information featured on the following pages:

  • Country requirements here
  • Health and safety protocols here
  • Returning to service, found on NCL Help's "return to sail" page

 

 Sales Systems and Operations Ticket Submissions
All ticket requests for the Sales Systems and Operations team have been moved from JotForm to Monday.com. Please bookmark and use the following links when submitting new ticket requests to the Sales Systems and Operations team. If you find yourself removed from the Beacon Distribution List, please submit a ticket using the Sales Operations Request link below to be added back to the list. 

 
 
  • Pardot, including resubscribing to Partners First emails
  • Salesforce
  • Territory Realignments
  • NCL Help
  • NCF Marketing Form/Dashboard
  • New Hire setup requests in Salesforce
 

Use the Sales Systems Requests link for: 

  • Norwegian Central
  • BI Distribution List Changes
  • New Hire setup requests in Norwegian Central
  • Reporting GDS issues
  • Updates the Sales Contact page