Edition: July 3, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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NEW
Norwegian Breakaway SIX and Burn the Floor Performance Changes
On Tuesday, June 27, 2023, communications, linked here, were sent to all guests and travel partners with reservations for Burn the Floor and SIX - The Musical, on the below show dates and showtimes on Norwegian Breakaway's July 5, 2023 sailing. You can find the approved reactive statement in the "Communications" section below. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided.
- Burn the Floor on July 6, 2023, at 7:30 pm moved to July 12, 2023, at 7:30 pm
- Burn the Floor on July 6, 2023, at 10:00 pm moved to July 12, 2023, at 10:00 pm
- Burn the Floor on July 9, 2023, at 7:30 pm moved to July 13, 2023, at 7:30 pm
- Burn the Floor on July 9, 2023, at 10:00 pm moved to July 13, 2023, at 10:00 pm
- SIX - The Musical on July 12, 2023, at 7:30 pm moved to July 6, 2023, 2023, at 7:30 pm
- SIX - The Musical on July 12, 2023, at 10:00 pm moved to July 6, 2023, 2023, at 10:00 pm
- SIX - The Musical on July 13, 2023, at 7:30 pm moved to July 9, 2023, 2023, at 7:30 pm
- SIX - The Musical on July 13, 2023, at 10:00 pm moved to July 9, 2023, 2023, at 10:00 pm
NEW
Select Payment FCC Extension Notification
Effective July 1, 2023, we have adjusted the below Future Cruise Credit classification coupons to extend the "Book by" and "Sail by" dates to December 31, 2025. As eligibility dates may change, ensure you always verify the effective book-by, and sail-by dates, for any applicable coupon.
- POM
- POM-NRD
- REACOMM-2020-100FCC
- REACOMM-INSCPN
NEW
Pride of America Dining Availability
Today, this communication is being provided to all guests and travel partners booked on Pride of America's sailings on July 8, 2023, and July 15, 2023, regarding dining availability onboard. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided.
REMINDER
Luis Fonsi Announced as Norwegian Viva Godparent
On Friday, June 23, 2023, we announced the godparent of Norwegian Viva, Luis Fonsi. Please see the press release to find more information regarding the announcement. This video has been published on the Partners First Facebook page and an email announcement was sent to travel agents. If you would like to reuse the images in your personalized sales manager communication, the names of the images are listed in the "Communications" section below. As a reminder, the Pardot (Account Engagement) File Guide, also located in the "Resources" section below, provides instructions for locating existing files.
NEW
As a result of fleet redeployment, the below reservations for Norwegian Sun and Norwegian Sky have been moved over to Norwegian Spirit. Find a list here that includes affected sailings and a list of the guests being displaced, sorted by Sales Managers. The itineraries, embarkation and debarkation ports, as well as the sail length, remain the same. Please note that this is confidential until guest communications, linked here, are sent out on Wednesday, July 5, 2023. Partners First will also send a notification to all impacted travel advisors on Wednesday, July 5, 2023. Please note that reservations are scheduled to be moved over between July 10, and July 12, 2023.
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Norwegian Sun
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Norwegian Sky
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NEW
| Ship | Date | ||
| Norwegian Jewel | July 10, through September 25, 2023 | ||
| Norwegian Spirit | July 5, through August 23, 2023 |
NEW
There is a new personalized offer for the 2023 Transatlantic and Transpacific sailings specified below. You can find the terms and conditions here and offer details below. To support this personalized offer, reach out to travel partners whose clients received the offer by referencing this list. Download a copy to your desktop and filter in a way that works best for your distribution. As a reminder, these files are not for sharing broadly. Please make sure you are only sending your travel partners the portions that pertain to their respective clients.
- Coupon Description: 25% Off Additional Offer On Select 2023 Transatlantic and Transpacific Cruises
- Coupon Code: REFCC-25
- Coupon Effective Dates: June 27, through August 15, 2023
- Coupon Sal To/From Dates: June 27, through December 31, 2023
| Ship | Date | Itinerary |
| Norwegian Jewel | October 10, 2023 | Transpacific (SEA/TOK) |
| Norwegian Getaway | October 22, 2023 | Transatlantic (SOU/NYC) |
| Norwegian Jade | November 3, 2023 | Transatlantic (LIS/NYC) |
| Norwegian Viva | November 16, 2023 | Transatlantic (LIS/MIA) |
| Norwegian Prima | November 20, 2023 | Transatlantic (BCN/NYC) |
| Norwegian Star | November 24, 2023 | Transatlantic (LIS/RIO) |
| Norwegian Gem | December 4, 2023 | Transatlantic (CIV/NYC) |
NEW
From July 12, 2023, until July 26, 2023 Travel Leaders Network clients get Pre-paid gratuities when they book a balcony or above sailing that is 7 nights or longer, excluding Norwegian Prima and Norwegian Viva. Find more information on the offer in this flyer.
REMINDER
There is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from May 30, 2023, through July 29, 2023. Find discount details and available sailing dates below.
REMINDER
Effective May 18, 2023, there is a new discount off of the voyage fare, including NCFs, for select 14-night 2023 sailings aboard Norwegian Jewel and Norwegian Spirit, booked in Canadian Currency (CAD) for Canadian travel partners and direct guests. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" article on NCL Help. A slide template is also available for you on Presentation Builder.
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COMMUNICATION UPDATES
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UPDATED
Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com.
| Date | Channel | Description | ||
| July 3, 2023 |
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This post will encourage travel partners to book their clients on sailings before the Freedom Sale (70% off 2nd guest + FAS + $250 CruiseFirst) ends on July 6, 2023. | ||
| July 5, 2023 |
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This email will encourage travel partners who attended Norwegian Prima's inaugural sailings to showcase Norwegian Viva to their clients. The email will feature Norwegian Viva's fall sailings in Europe and resources to promote the product. | ||
| July 6, 2023 |
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This campaign will encourage travel partners to showcase Norwegian Viva to their clients by highlighting Norwegian Viva's 2023 fall sailing in Europe and resources to promote the product. | ||
| July 7, 2023 |
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This post will feature shared social content from a travel partner to increase positive sentiment and engagement with Partners First. |
UPDATED
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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REMINDER
Reactive Statement: Entertainment (Shared June 22)
| "We are committed to providing the best vacation at sea and delivering experiences that our guests enjoy. As part of our regular business operations and an ongoing effort to refine the guest experience, we are constantly evaluating our shipboard and shorside offerings, including onboard entertainment. Recently, we have been in the process of reviewing our current entertainment options and have made the decision to discontinue select productions, as we work to develop new offerings for guests to enjoy during their cruise vacation. Additional details will be shared as it becomes available." - Spokesperson for Norwegian Cruise Line |
If asked which shows will be impacted, the following productions will be discontinued:
- Swing on Norwegian Gem beginning July 7, 2023
- World Beat on Norwegian Spirit beginning August 16, 2023
- Velvet on Norwegian Jewel beginning September 11, 2023
- What the World Needs Now on Norwegian Star beginning October 11, 2023
- World Beat on Norwegian Sun beginning October 11, 2023
- Footloose on Norwegian Joy beginning October 28, 2023
- Showdown on Norwegian Dawn beginning November 4, 2023
- SIX - The Musical on Norwegian Breakaway beginning January 26, 2023, and on Norwegian Bliss beginning February 24, 2024
SAILING UPDATES
NEW
On June 27, 2023, communications, linked here, were sent to all travel partners with clients booked on Norwegian Sun's specified sailings below. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided.
- March 8, 2024
- April 7, 2024
- April 14, 2024
- April 21, 2024
- November 26, 2024
- December 8, 2024
NEW
The latest deployments officially open for sale are sailings aboard Norwegian Jade. Please find the sailing information here in Sharepoint. Please note that these sailings are not open to the public and are only available for a commitment deal.
UPDATED
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes | Cancelations |
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REMINDER
As a result of fleet redeployment, select sailings aboard Norwegian Spirit and Norwegian Sun during 2024 and 2025 have been canceled. Reference the chart below for details regarding specific compensations for each of the sailings, as well as suggested alternative itineraries. Here you can find a spreadsheet of the affected itineraries, sorted by Sales Manager. You can reference communications sent to guests here, and note that each sailing has important differences, such as the coupons issued. Please note that the 20% coupon is not combinable with the 10% coupon and coupon codes will be available on June 23, 2023.
Please note that the 20% coupon is not combinable with the 10% coupon. Guests will be provided with a full refund and the below coupons (available June 23, 2023):
- Coupon Class: CHITN-10D - 10% off FCC (good on all products)
- Book and sail by December 31, 2025
- Coupon Class: SPRFCC-20 - 20% off FCC (good for Spirit sailings)
- Book and sail by April 22, 2024
- Coupon Class: JWLFCC-20 - 20% off FCC (good for Jewel sailings)
- Book and sail by December 31, 2024
| Sailing Cancelation (ship and sail date) |
Full Monetary Refund | 10% Disc FCC for Sailings through Dec. 2023 | 20% Disc FCC for Jewel Sailings | 20% Disc FCC for Spirit Sailings | Coupon-Applicable Alternatives | |
| Norwegian Spirit | ||||||
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Yes | Yes | No | Yes |
These Alaska cruises sailing aboard Spirit through August 30, 2023.
These Hawaii and more cruises sailing aboard Spirit from Sep. 15, 2023, through Apr. 10, 2024
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Yes | Yes | Yes | No | These Alaska cruises sailing aboard Jewel through Sep. 25, 2023 These Asia cruises sailing aboard Jewel from Oct. 19, 2023, through Feb. 18, 2024 |
| Norwegian Sun | ||||||
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Yes | Yes | Yes | No | These Alaska cruises sailing aboard Jewel through Sep. 25, 2023 These Asia cruises sailing aboard Jewel from Oct. 19, 2023, through Feb. 18, 2024 |
| Oct. 7, 2024 | Yes | Yes | No | No | Affected agencies did not receive a segmented Partners First email | |
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EDUCATION UPDATES
NEW
Encourage your travel partners to check out NCLU's Learning Lab page here in NCLU. It provides sales-specific training presentations that cover things like understanding Air with NCL, or tips and tricks for growing groups with NCL. Partners can access the videos by selecting "On Demand Learning" from the Resources drop-down menu.
REMINDER
Review a list of resources available to help your travel partners better understand NCL's Air Program, paired with a brief description and a link to each asset. As a reminder, the Air Service Standards page on ncl.com can be found at https://www.ncl.com/air-service-standards, and for more detailed terms, go to https://www.ncl.com/freestyle-cruise/airsea.
| Resource | Description | Navigation Instructions | |
| Air Program Training Video | This video offers an overview of NCL's Air Program, including the current Air Promotion, Air Customization, Air Service Standards, and more. | Travel partners must navigate to the NEW Learning Lab page in NCLU by logging into Norwegian Central and selecting "On Demand Learning" from the Resources drop-down menu on the blue navigation bar. | |
| How to Book Modules | These how-to-guides include modules that provide instructions on how to add an air promo to a booking and how to add pre/post air deviations. | Travel partners must navigate to NCLU's How To Book page by logging into Norwegian Central and selecting "How to Book with NCL" from the Courses drop-down menu on the blue navigation bar. | |
| Air Program Slides | This presentation includes slides that outline NCL's Air Program, including tips and reminders about when Air must be added to the reservation, setting expectations about what is included for the Air promo, Air Promo Slides, multiple airport serving ports, links to learn more, and slides regarding ground transfers. | Find this presentation by navigating to Presentation Builder within Global Sharepoint. Select the Why NCL Folder. |
| Promotion | Begins | Ends |
| Freedom Sale: 70% Off 2nd Guest + Free At Sea + $250 CruiseFirst | June 30, 2023 | July 6, 2023 |
| July Pulse 1: 35% Off All Cruises + Free At Sea | July 7, 2023 | July 20, 2023 |
| July Pulse 2: 70% Off 2nd Guest + Free At Sea | July 21, 2023 | July 31, 2023 |
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UPDATED
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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