Edition: July 3, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES

As a reminder, the information outlined in any edition of the Beacon is
 for internal use only.
Please do not share this link with anyone outside of the NCL organization.

LATEST NEWS


NEW  Norwegian Breakaway SIX and Burn the Floor Performance Changes
On Tuesday, June 27, 2023, communications, linked here, were sent to all guests and travel partners with reservations for Burn the Floor and SIX - The Musical, on the below show dates and showtimes on Norwegian Breakaway's July 5, 2023 sailing. You can find the approved reactive statement in the "Communications" section below. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided. 

  • Burn the Floor on July 6, 2023, at 7:30 pm moved to July 12, 2023, at 7:30 pm
  • Burn the Floor on July 6, 2023, at 10:00 pm moved to July 12, 2023, at 10:00 pm
  • Burn the Floor on July 9, 2023, at 7:30 pm moved to July 13, 2023, at 7:30 pm
  • Burn the Floor on July 9, 2023, at 10:00 pm moved to July 13, 2023, at 10:00 pm
  • SIX - The Musical on July 12, 2023, at 7:30 pm moved to July 6, 2023, 2023, at 7:30 pm
  • SIX - The Musical on July 12, 2023, at 10:00 pm moved to July 6, 2023, 2023, at 10:00 pm
  • SIX - The Musical on July 13, 2023, at 7:30 pm moved to July 9, 2023, 2023, at 7:30 pm
  • SIX - The Musical on July 13, 2023, at 10:00 pm moved to July 9, 2023, 2023, at 10:00 pm


NEW  Select Payment FCC Extension Notification
Effective July 1, 2023, we have adjusted the below Future Cruise Credit classification coupons to extend the "Book by" and "Sail by" dates to December 31, 2025. As eligibility dates may change, ensure you always verify the effective book-by, and sail-by dates, for any applicable coupon.

  • POM
  • POM-NRD
  • REACOMM-2020-100FCC
  • REACOMM-INSCPN


NEW  Pride of America Dining Availability
Today, this communication is being provided to all guests and travel partners booked on Pride of America's sailings on July 8, 2023, and July 15, 2023, regarding dining availability onboard. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided.  

REMINDER  Luis Fonsi Announced as Norwegian Viva Godparent
On Friday, June 23, 2023, we announced the godparent of Norwegian Viva, Luis Fonsi. Please see the press release to find more information regarding the announcement. This video has been published on the Partners First Facebook page and an email announcement was sent to travel agents. If you would like to reuse the images in your personalized sales manager communication, the names of the images are listed in the "Communications" section below. As a reminder, the Pardot (Account Engagement) File Guide, also located in the "Resources" section below, provides instructions for locating existing files.


NEW  Spirit Move Over Sailings 
As a result of fleet redeployment, the below reservations for Norwegian Sun and Norwegian Sky have been moved over to Norwegian Spirit. Find a list here that includes affected sailings and a list of the guests being displaced, sorted by Sales Managers. The itineraries, embarkation and debarkation ports, as well as the sail length, remain the same. Please note that this is confidential until guest communications, linked here, are sent out on Wednesday, July 5, 2023. Partners First will also send a notification to all impacted travel advisors on Wednesday, July 5, 2023. Please note that reservations are scheduled to be moved over between July 10, and July 12, 2023. 
 

Norwegian Sun

  • Oct 23, 2024
  • Nov 4, 2024
  • Nov 15, 2024
  • Dec 22, 2024  

Norwegian Sky

  • Mar 13, 2025
  • Mar 23, 2025
  • Apr 2, 2025
  • Apr 14, 2025  
 

NEW  $0 NCF on Select Alaska 2023 Sailings
For a limited time, travel partners can book these sailings aboard Norwegian Spirit and Norwegian Jewel with $0 NCFs! Sailing during peak season, they offer clients the chance to explore Alaska's most iconic destinations, including Glacier Bay, Icy Strait Point, Skagway, and much more. As travel partners do not need a submit a marketing plan to qualify for commission on the full fare for these select itineraries, this deal is a win for everyone. You can encourage your travel partners to promote these sailings using the Norwegian Jewel, Norwegian Spirit, or Alaska destination customizable flyers on Marketing Headquarters.   
 
Ship   Date  
Norwegian Jewel   July 10, through September 25, 2023  
Norwegian Spirit   July 5, through August 23, 2023  

NEW  Transatlantic and Transpacific Cruises Personalized Offer
There is a new personalized offer for the 2023 Transatlantic and Transpacific sailings specified below. You can find the terms and conditions here and offer details below. To support this personalized offer, reach out to travel partners whose clients received the offer by referencing this list. Download a copy to your desktop and filter in a way that works best for your distribution. As a reminder, these files are not for sharing broadly. Please make sure you are only sending your travel partners the portions that pertain to their respective clients.   
  • Coupon Description: 25% Off Additional Offer On Select 2023 Transatlantic and Transpacific Cruises
  • Coupon Code: REFCC-25
  • Coupon Effective Dates: June 27, through August 15, 2023
  • Coupon Sal To/From Dates: June 27, through December 31, 2023
Applicable Sailings: 
 
Ship Date Itinerary
Norwegian Jewel October 10, 2023 Transpacific (SEA/TOK)
Norwegian Getaway October 22, 2023 Transatlantic (SOU/NYC)
Norwegian Jade November 3, 2023 Transatlantic (LIS/NYC)
Norwegian Viva November 16, 2023 Transatlantic (LIS/MIA)
Norwegian Prima November 20, 2023 Transatlantic (BCN/NYC)
Norwegian Star November 24, 2023 Transatlantic (LIS/RIO)
Norwegian Gem December 4, 2023 Transatlantic (CIV/NYC)

NEW  Upcoming Travel Leaders Network PPG Offer
From July 12, 2023, until July 26, 2023 Travel Leaders Network clients get Pre-paid gratuities when they book a balcony or above sailing that is 7 nights or longer, excluding Norwegian Prima and Norwegian Viva. Find more information on the offer in this flyer.    

REMINDER  Residents Rate for California and Hawaii Residents
There is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from May 30, 2023, through July 29, 2023. Find discount details and available sailing dates below. 
 
 

REMINDER  CAD Discount on Select Sailings
Effective May 18, 2023, there is a new discount off of the voyage fare, including NCFs, for select 14-night 2023 sailings aboard Norwegian Jewel and Norwegian Spirit, booked in Canadian Currency (CAD) for Canadian travel partners and direct guests. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" article on NCL Help. A slide template is also available for you on Presentation Builder. 
 

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COMMUNICATION UPDATES



UPDATED  Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com

 
Date   Channel    Description
July 3, 2023  
  • Partners First Social (Facebook page and group)
  This post will encourage travel partners to book their clients on sailings before the Freedom Sale (70% off 2nd guest + FAS + $250 CruiseFirst) ends on July 6, 2023.
July 5, 2023  
  • Segmented Partners First Email 
  This email will encourage travel partners who attended Norwegian Prima's inaugural sailings to showcase Norwegian Viva to their clients. The email will feature Norwegian Viva's fall sailings in Europe and resources to promote the product. 
July 6, 2023  
  • Partners First Email 
  • Partners First Social (Facebook page and group)
  This campaign will encourage travel partners to showcase Norwegian Viva to their clients by highlighting Norwegian Viva's 2023 fall sailing in Europe and resources to promote the product.  
July 7, 2023  
  • Partners First Social (Facebook page and group)
  This post will feature shared social content from a travel partner to increase positive sentiment and engagement with Partners First.

UPDATED  Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
  • partners_first_62723_cruisefirst_hero
  • partners_first_41323_cruise_first_toolkit_slice
  • 062723_cruisefirst_custom_email_tile
  • 062723_cruisefirst_nclu_module_tile
  • 062723_cruisefirst_custom_social_tile
  • partners_first_62923_cruisetours_hero

 

  • partners_first_62923_barcelona_cruisetour_slice
  • partners_first_62923_reykjavik_cruisetour_slice
  • partners_first_62923_cruisetour_resources_slice
  • weekly_wave_7.2.23_freedom_sale_slice
  • weekly_wave_7.2.23_featured_resource_slice
  • weekly_wave_7223_canada_new_england_slice
 

REMINDER  Reactive Statement: Entertainment (Shared June 22)

 
"We are committed to providing the best vacation at sea and delivering experiences that our guests enjoy. As part of our regular business operations and an ongoing effort to refine the guest experience, we are constantly evaluating our shipboard and shorside offerings, including onboard entertainment. Recently, we have been in the process of reviewing our current entertainment options and have made the decision to discontinue select productions, as we work to develop new offerings for guests to enjoy during their cruise vacation. Additional details will be shared as it becomes available." - Spokesperson for Norwegian Cruise Line 


If asked which shows will be impacted, the following productions will be discontinued:

  • Swing on Norwegian Gem beginning July 7, 2023
  • World Beat on Norwegian Spirit beginning August 16, 2023
  • Velvet on Norwegian Jewel beginning September 11, 2023
  • What the World Needs Now on Norwegian Star beginning October 11, 2023
  • World Beat on Norwegian Sun beginning October 11, 2023
  • Footloose on Norwegian Joy beginning October 28, 2023
  • Showdown on Norwegian Dawn beginning November 4, 2023
  • SIX - The Musical on Norwegian Breakaway beginning January 26, 2023, and on Norwegian Bliss beginning February 24, 2024
 
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SAILING UPDATES


NEW  Norwegian Sun Cancelations
On June 27, 2023, communications, linked here, were sent to all travel partners with clients booked on Norwegian Sun's specified sailings below. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find copies of the letters provided. 
  • March 8, 2024
  • April 7, 2024
  • April 14, 2024
  • April 21, 2024
  • November 26, 2024
  • December 8, 2024

NEW  Open For Sale: Norwegian Jade
The latest deployments officially open for sale are sailings aboard Norwegian Jade. Please find the sailing information here in Sharepoint. Please note that these sailings are not open to the public and are only available for a commitment deal. 

UPDATED  Sailing Changes
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
 
Itinerary Changes Cancelations
 
  • Norwegian Prima
  • Norwegian Jade
  • Norwegian Gem
  • Norwegian Escape
  • Norwegian Epic

 

  • Norwegian Sun

REMINDER  Norwegian Spirit and Sun Cancelations
As a result of fleet redeployment, select sailings aboard Norwegian Spirit and Norwegian Sun during 2024 and 2025 have been canceled. Reference the chart below for details regarding specific compensations for each of the sailings, as well as suggested alternative itineraries. Here you can find a spreadsheet of the affected itineraries, sorted by Sales Manager. You can reference communications sent to guests here, and note that each sailing has important differences, such as the coupons issued. Please note that the 20% coupon is not combinable with the 10% coupon and coupon codes will be available on June 23, 2023.

Please note that the 20% coupon is not combinable with the 10% coupon. Guests will be provided with a full refund and the below coupons (available June 23, 2023):
  • Coupon Class: CHITN-10D - 10% off FCC (good on all products)
    • Book and sail by December 31, 2025
  • Coupon Class:  SPRFCC-20 - 20% off FCC (good for Spirit sailings)
    • Book and sail by April 22, 2024
  • Coupon Class: JWLFCC-20 - 20% off FCC (good for Jewel sailings)
    • Book and sail by December 31, 2024
Sailing Cancelation
(ship and sail date)
Full Monetary Refund 10% Disc FCC for Sailings through Dec. 2023 20% Disc FCC for Jewel Sailings 20% Disc FCC for Spirit Sailings Coupon-Applicable Alternatives
Norwegian Spirit
  • May 8, 2024
  • May 24, 2024
  • Jun. 5, 2024
  • Jun. 17, 2024
  • Sep. 25, 2024
  • Oct. 11, 2024
  • Oct. 25, 2024
  • Nov. 8, 2024
  • Nov. 22, 2024
  • Feb. 8, 2025
  • Feb. 20, 2025
  • Mar. 5, 2025
  • Mar. 16, 2025
  • Mar. 28, 2025
  • Apr. 11, 2025
 
 
  • Apr. 24, 2025
  • May 7, 2025
  • May 20, 2025
  • Jun. 4, 2025
  • Jun. 19, 2025
  • Jul. 2, 2025
  • Jul. 15, 2025
  • Jul. 30, 2025
  • Aug. 14, 2025
  • Aug. 27, 2025
  • Sep. 10, 2025
  • Sep. 26, 2025
  • Oct. 12, 2025
  • Oct. 26, 2025
  • Nov. 9, 2025
  • Nov. 23, 2025
Yes Yes No Yes
These Alaska cruises sailing aboard Spirit through August 30, 2023.
 
These Hawaii and more cruises sailing aboard Spirit from Sep. 15, 2023, through Apr. 10, 2024
  • Dec. 7, 2024
  • Dec. 21, 2024
Yes Yes Yes No These Alaska cruises sailing aboard Jewel through Sep. 25, 2023

These Asia cruises sailing aboard Jewel from Oct. 19, 2023, through Feb. 18, 2024
Norwegian Sun
  • Jan. 5, 2025
  • Jan. 16, 2025
  • Jan. 28, 2025
  • Feb. 9, 2025
  • Feb. 21, 2025
  • Mar. 5, 2025
Yes Yes Yes No These Alaska cruises sailing aboard Jewel through Sep. 25, 2023

These Asia cruises sailing aboard Jewel from Oct. 19, 2023, through Feb. 18, 2024
Oct. 7, 2024 Yes Yes No No Affected agencies did not receive a segmented Partners First email


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EDUCATION UPDATES


NEW  Learning Lab Page in NCLU
Encourage your travel partners to check out NCLU's Learning Lab page here in NCLU. It provides sales-specific training presentations that cover things like understanding Air with NCL, or tips and tricks for growing groups with NCL. Partners can access the videos by selecting "On Demand Learning" from the Resources drop-down menu. 

REMINDER  Air Program Resources
Review a list of resources available to help your travel partners better understand NCL's Air Program, paired with a brief description and a link to each asset. As a reminder, the Air Service Standards page on ncl.com can be found at https://www.ncl.com/air-service-standards, and for more detailed terms, go to https://www.ncl.com/freestyle-cruise/airsea

 
Resource Description   Navigation Instructions
 Air Program Training Video This video offers an overview of NCL's Air Program, including the current Air Promotion, Air Customization, Air Service Standards, and more.   Travel partners must navigate to the NEW Learning Lab page in NCLU by logging into Norwegian Central and selecting "On Demand Learning" from the Resources drop-down menu on the blue navigation bar. 
       
How to Book Modules These how-to-guides include modules that provide instructions on how to add an air promo to a booking and how to add pre/post air deviations.    Travel partners must navigate to NCLU's How To Book page by logging into Norwegian Central and selecting "How to Book with NCL" from the Courses drop-down menu on the blue navigation bar. 
       
Air Program Slides This presentation includes slides that outline NCL's Air Program, including tips and reminders about when Air must be added to the reservation, setting expectations about what is included for the Air promo, Air Promo Slides, multiple airport serving ports, links to learn more, and slides regarding ground transfers.    Find this presentation by navigating to Presentation Builder within Global Sharepoint. Select the Why NCL Folder. 
 
 


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MARKETING ASSETS

NEW   JMF: Restocked Land VS Cruise Flyer
Due to popular demand, the Land VS Cruise Flyer has been restocked in JM Field and is available for order. The flyer highlights the talking points on the benefits of cruising.    
 
NEW   JMF: New Cruise with Norwegian Brochure
For the first time, the Cruise with Norwegian brochure, a revamped version of the New to Cruise Guide, has been added to JMF for order. A digital version is also available to download here in Marketing Headquarters. 
 
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PROMOTIONS
UPDATED  Upcoming Promotions Cliffs
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help. 
 
Promotion Begins Ends
     
Freedom Sale: 70% Off 2nd Guest + Free At Sea + $250 CruiseFirst June 30, 2023 July 6, 2023
     
July Pulse 1: 35% Off All Cruises + Free At Sea  July 7, 2023 July 20, 2023
     
July Pulse 2: 70% Off 2nd Guest + Free At Sea July 21, 2023 July 31, 2023
 

UPDATED  Current Promotional Offer
The current promotion (DISC35) is currently advertised as "70% off 2nd guest" and includes $250 with CruiseFirst and Free at Sea.  

UPDATED  CruiseNext DoubleUp Offer
Until July 6, 2023, guests can book a balcony or above stateroom on any sailing beginning 2023 and forward. The following CruiseNext DoubleUp offer window is July 7, through July 20, 2023, and required reservations to be booked at least four months in advance to apply up to TWO CruiseNext, CruiseNext Haven, or CruiseNext Lite deposits.

Latitude One Extra Point: LATITUDE
There is now one extra latitude point per night available for 2023 sailings to Alaska and Europe, plus select sailings in the South Pacific, South America, and Bermuda. This promotion begins on July 1, 2023, and ends on July 31, 2023. Find details here

Military Appreciation Promo Code
The following are the benefits of using the MAP10OFF promo code:

  • It will allow us to manage the combinability of the offer. At the current time, the offer will continue to be combinable with all promotions. 
  • Facilitates reporting of the new program.
  • With adding a promo code, there will also be an indication on the invoice (viewable in Seaware) that the reservation has this 10% discount. This will also reflect on the booking confirmation. 

 
 

UPDATED  CruiseFirst
The current CruiseFirst offer "Pay $250, Get $500" will run until July 6, 2023. Learn more about the CruiseFirst offer here and review the terms and conditions in NCL Help's "CruiseFirst" article.

Reduced Deposits For Club Balcony Suites and Below
This offer has been extended through September 30, 2023. For additional information, please review the terms and conditions here.

​​​
Future Cruise Credits
FCCs have been extended through June 30, 2023. The discount FCCs (the additional % off a future sailing) that were set to expire on December 31, 2022, will expire on that date. The coupons that were extended reflect the new date in the reservation system. Travel partners can download their list of clients with available FCCS here and watch a how-to video here.








 

 Team Member Contact Cheat Sheet
Find a table highlighting Norwegian Cruise Line team members, what responsibilities they own, and what team they belong to here in Sharepoint. 

 
 Mo's Ninja Nuggets
Find the latest information and updates regarding groups here in Sharepoint. 

 
Sales Focus List
The latest Sales Focus List, complete with the "Featured Itineraries" list on the third tab is here in Sharepoint.​​​​​


 Promo Sales Pal
The latest Promotional Sales Pal is located here in Sharepoint. 


 Beacon Archive Page
Access previous editions of the Beacon here.

 

 

  Account Engagement File Guide
The Account Engagement File Guide, located
here in Sharepoint, includes best practices and outlines the process of uploading and searching for files in Account Engagement.

 
 Account Engagement Template Guide
For a step-by-step guide to locating and personalizing existing email templates in Account Engagement, find the Account Engagement Email located 
here in Sharepoint.

 
 Important Actions
Help your travel partners position themselves as the vacation expert their clients can trust by advising them to regularly familiarize themselves with the information featured on the following pages:

  • Country requirements here
  • Health and safety protocols here
  • Returning to service, found on NCL Help's "return to sail" page

 

 Sales Systems and Operations Ticket Submissions
All ticket requests for the Sales Systems and Operations team have been moved from JotForm to Monday.com. Please bookmark and use the following links when submitting new ticket requests to the Sales Systems and Operations team. If you find yourself removed from the Beacon Distribution List, please submit a ticket using the Sales Operations Request link below to be added back to the list. 

 
 
  • Pardot, including resubscribing to Partners First emails
  • Salesforce
  • Territory Realignments
  • NCL Help
  • NCF Marketing Form/Dashboard
  • New Hire setup requests in Salesforce
 

Use the Sales Systems Requests link for: 

  • Norwegian Central
  • BI Distribution List Changes
  • New Hire setup requests in Norwegian Central
  • Reporting GDS issues
  • Updates the Sales Contact page