Edition: June 12, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
NEW 
Shopping Cart Enhancement on NCL.com
Effective June 6, 2023, an update is now live on NCL.com's shopping cart. In an effort to decrease reservations canceled by the Auto Cancelation process, the enhancement now alerts guests that the payment must be collected immediately upon adding vacation add-ons to avoid the auto cancelation of the reservation. For a list of items that do not trigger an autocancel, refer travel partners to NCL Help's External "Auto-Cancel Process" article.
NEW Pride of America Dining Availability
A communication, linked here, was sent to all guests and travel partners booked on Pride of America's sailings on June 10, and June 17, 2023, regarding dining availability onboard. Please visit NCL Help's internal "Itinerary Changes" page and click the link for the respective ship to find a copy of the letter provided.
NEW Norwegian Star Charter Flight Information
Due to limited commercial flight availability to and from Tromso, Norway, identified guests and travel partners, who have flights booked through NCL for Norwegian Star's June 12, 2023, sailing, will be receiving this communication. It contains check-in instructions for their exclusive charter flight from Dublin, Ireland to Tromso, Norway. Please note the below:
- All affected guests will be notified directly via the email we have on file.
- Air may include a combination of charter and commercial flights.
- NCL representatives will be available in Dublin to facilitate check-in for the sailing.
NEW Air Program Update
Effective June 1, 2023, the terms and conditions for AIRPROM3 eligibility have changed. If a guest or travel partner secured their reservation prior to June 1, 2023, and find themselves within 110-75 day prior to sailing, we are unable to add Air to the reservation and no exceptions can be made. For additional information, please visit NCL Help's internal "Air Program Guidelines" article. All reservations, regardless of the effective date, MUST have Air added onto the reservation more than 110 days prior to sailing.
Important to note:
- Solo traveling guests will receive 50% off NCL's promotional airfare pricing each way.
- Deviations, Cruisetours, and Land Packages (Hotels) must be added to the reservation no later than 75 days prior to embarkation if flights are booked through NCL.
REMINDER July Health and Safety Requirements
On June 1, 2023, this communication was sent to all guests and travel partners with active BK reservations for all sailings from July 1, 2023, through and including July 31, 2023. This communication has important information regarding our updated Health and Safety protocols and travel requirements for the destinations they will be visiting. Please refer travel partners to www.ncl.com/sail-safe and www.ncl.com/travel-requirements-by-country for the most up-to-date protocols and requirements. Visit NCL Help's "Itinerary Changes" article and click the link for the respective ship to find a copy of the letter provided.
REMINDER Enhancement to Online Check-In Photo Upload Process Reminder
Effective May 31, 2023, the Online Check-In Process (OCI) has been enhanced. Once a guest has reached step seven during OCI, they are required to upload a security photo. If a guest encounters an issue after two failed attempts to upload a photo, the guest will receive the following message:
| "The photo you uploaded could not be validated by our system. As such, your photo will be taken upon your check-in at the port on embarkation day. You may proceed with completing your online check-in." |
The guest will then continue through the OCI process and will be able to access e-docs once the remaining OCI steps have been completed. Upon arrival to the port on the day of embarkation, their picture will be taken while completing the check-in process at the port. For more information, please visit NCL Help's external "Online Check-In" article.
NEW
June's Picks of the Month June's Picks of The Month are now available here. June's cruises with the best deals include itineraries to Europe, Hawaii, Alaska, and more. These sailings can also be found on Norwegian Central's packaged Sales Pal, found in the PROMOTE column of the homepage.
REMINDER
Residents Rate for California and Hawaii ResidentsThere is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from May 30, 2023, through July 29, 2023. Find discount details and available sailing dates below.
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REMINDER
CAD Discount on Select SailingsEffective May 18, 2023, there is a new discount off of the voyage fare, including NCFs, for select 14-night 2023 sailings aboard Norwegian Jewel and Norwegian Spirit, booked in Canadian Currency (CAD) for Canadian travel partners and direct guests. For more information, please access the "Exchange - Canadian (CAD) at Par Promotion" article on NCL Help.
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COMMUNICATION UPDATES
UPDATED Upcoming Partners First Communications
For awareness, below is a list of upcoming communications to the NA trade community from Partners First. Please note that content topics and dates are subject to change to support business needs as necessary. If you have any questions or recommendations, please email thebeacon@ncl.com.
| Date | Channel | Description | ||
| June 13, 2023 |
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This campaign aims to highlight the most relevant and up-to-date resources available on Marketing Headquarters to travel partners to promote Norwegian Cruise Line to their clients. | ||
| June 13, 2023 |
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This post will encourage travel partners to tune in to join the second Johncast by Partners First on Facebook on Wednesday, June 14, 2023. | ||
| June 14, 2023 |
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This campaign aims to showcase the current EXCHANGE -CAD at Par Promotion to all Canadian travel advisors. The email will highlight the key differentiators of the select 14-night sailings aboard Norwegian Jewel and Sky and encourage travel partners to book their Canadian Clients with no exchange rates. | ||
| June 14, 2023 |
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This Johncast will feature SVP of Sales North America, John Chernesky, as he discusses NCL's Air Program with a special guest. | ||
| June 15, 2023 |
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This campaign aims to encourage travel partners to promote Norwegian's Picks of the Month's sailings to their clients by highlighting key differentiators within the available itineraries. | ||
| June 16, 2023 |
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This post will introduce the Father's Day Flash Sale (70% off 2nd guest + FAS +$250 CruiseFirst) to travel partners and encourage them to repost the promotional lockup to their clients on Facebook. |
UPDATED
Partners First File NamesAs a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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UPDATED
Travel Partner Appreciation Giveaway WinnersFor awareness, the status of the ten Travel Partner Appreciation Giveaway winners who won a sailing to Alaska can be referenced here. Please refer any inquiries you receive from travel advisors to the PartnersFirst@ncl.com inbox.
SAILING UPDATES
NEW
Cancelations: Norwegian EpicCommunications, linked here, were sent to all guests and travel partners booked on Norwegian Epic's April 15, April 26, and May 5, 2025 sailings. As part of our commitment to continuously offer extraordinary vacation experiences around the world for our guests, and to uphold a consistent world-class product across our fleet, Norwegian Epic will be undergoing revitalization in 2025. In order to complete these enhancements, the specified sailings on Norwegian Epic have been canceled.
- A full monetary refund of the fare paid will be automatically returned to the form of payment provided at the time of the reservation and can be seen by guests seven to 10 days from the processed date (within 30 business days). The visibility of the funds is dependent on each financial institution's internal policies.
- For those with reservations paid via a previously issued Future Cruise Credit (FCC), 100% of the FCC used will be automatically re-applied to the guest's Latitudes account within 10 days of the cancelation date.
- In addition, beginning today, June 12, 2023, all guests will also receive a 10% discount in the form of an FCC for a future voyage. This credit may be used and applied towards any of our published sailings through December 31, 2025.
NEW
Open For Sale: Norwegian PearlThe latest deployments officially open for sale are sailings aboard Norwegian Pearl. Please find the sailing information here in Sharepoint. As a reminder, no new speculative group space is available for sailings leaving January 1, 2024, and later. Spec groups are available to take out for all 2023 sailings. Please do not send requests to the Group Bookings Requests team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
Sailing ChangesIn case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes | Cancelations |
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REMINDER Norwegian Epic Spring 2025 Displacements
Due to Dry Docking, Norwegian Epic's April 4, April 26, and May 5, 2025 sailing dates have been displaced. Guest communications were sent out on Tuesday, June 6, 2023, and reservations are scheduled to be canceled and refunded starting June 7, 2023. Here you can find a spreadsheet, complete with district codes, broken out by sailing per tab with the affected Agency, Client, and Sales Manager, along with the alternate, similar, sailings as a guide to get our guests booked. Please note that this information is not for sharing broadly, but to allow you to advise your agencies accordingly.
Guests will be provided with a full refund and the following coupon:
- Coupon Class: CHITN-10D - 10% off FCC (good on all products
- Book and sail by December 31, 2024
- Sail and book by: June 12, 2023 - December 31, 2025
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EDUCATION UPDATES
NEW
Upcoming Johncast WebinarEncourage your travel partners to tune in to our Facebook Page for the second official Johncast on Wednesday, June 14, 2023, at 2 pm ET. They'll join SVP of Sales North America, John Chernesky, as he welcomes a special guest to provide insight into NCL's Air Program. Review the below external articles on NCL Help regarding NCL's Air Program and current promotion to prepare for questions from your travel partners regarding Air and refer them to the correct educational resource.
- Search "AIRPROM3" to find all details for the AIRPROM3 promotion, which offers guests the chance to buy air for 1st Guest and receive 2nd Guest for free.
- Search "Air Customization" to find a list of customized air arrangements NCL's Air Department can make, Air Department information, sample letters to guests, and much more.
- Search "Ground Transfers Procedures" to find everything your travel partners need to know about NCL's Ground Transfer policies and booking procedures. (See files on the top right of the page, including a Transfers Quick Sheet)
- Search "Cruisetour" to pull up a list of the individual cruisetour articles available for booking.
- Search "Land Package Policy" for information regarding land packages, including an overview of what is included in pricing.
UPDATED
Partners First Ice Cream Machine WinnersFor awareness, the status of the ten winners from the previous Partners First webinar who won an ice cream machine can be referenced here. The file now includes whether or not the winner has provided their mailing address. Please refer any inquiries you receive from travel advisors to the PartnersFirst@ncl.com inbox.
REMINDER
Europe Cruisetour Slides in Presentation BuilderAccess the new Europe Cruisetour presentation in Presentation Builder to showcase Norwegian's amazing Cruistour options in Europe to your travel partners. It provides itinerary highlights of NCL's Cruisetours offered in Europe, including duration, dates, differentiators, and much more.
2024-2025 World Wide Cruising GuideThe 2024-2025 World Wide Cruising Guide has been uploaded to Marketing Headquarters here. It provides viewers with a high-level overview of all things Norwegian, including Destinations, Cruisetours, Entertainment, Dining, Onboard Experiences, Ship Fleet, and much more.
NEW
Norwegian Viva Ship Fact FlyerEncourage your travel partners to download Norwegian Viva's new Ship Fact Flyer to gain everything they'd like to know about Norwegian Viva, including a short overview of the ship's complimentary and specialty dining venues, bars and lounges, ship entertainment, onboard activities, and more.
NEW
Updated MHQ AssetsTrade Marketing has updated several marketing assets in Marketing Headquarters. Please delete any previously downloaded versions and replace them with the updated versions.
PROMOTIONS
Upcoming Promotions CliffsBelow is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help.
| Promotion | Begins | Ends |
| June Pulse 1: 35% Off All Cruises + Free At Sea This promotion can be supported with this toolkit. |
June 5, 2023 | June 14, 2023 |
| Father's Day Sale: 70% Off 2nd Guest + Free At Sea + $250 CruiseFirst | June 15, 2023 | June 20, 2023 |
| June Pulse 2: 70% Off 2nd Guest + Free At Sea | June 21, 2023 | June 29, 2023 |
| Freedom Sale: 70% Off 2nd Guest + Free At Sea + $250 CruiseFirst | June 30, 2023 | July 6, 2023 |
| July Pulse 1: 35% Off All Criuses + Free At Sea | July 7, 2023 | July 20, 2023 |
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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