Edition: May 30, 2023
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LATEST NEWS | TACTICAL UPDATES | COMMUNICATION UPDATES |SAILINGS UPDATES | EDUCATION UPDATES | MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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NEW
Introducing Jerusalem A Holy Sanctuary Cruisetour
On May 24, 2023, we announced the introduction of our new Jerusalem A Holy Sanctuary Cruisetour for 2024. A four-day and three-night pre-cruise-only land program departing from Haifa, Israel. Learn more in NCL Help's "Jerusalem A Holy Sanctuary Cruisetour" external article. The following dates are available for booking:
| Sailing Date | Ship | Location |
| October 9, 2024 | Norwegian Getaway | Haifa, Israel |
| October 29, 2024 | Norwegian Epic | Haifa, Israel |
| November 18, 2024 | Norwegian Sky | Haifa, Israel |
NEW
Communications were sent to select guests on the sailings listed below. Due to select dining times being oversold, the dining reservations listed below have been canceled. Please visit NCL Help's "Itinerary Changes" section and click the link for the respective ship to find copies of the letters being provided.
| Ship | Sailing Date | Restaurant | Reservation Date(s) | Reservation Time |
| Norwegian Bliss | June 24, 2023 | Cagney's | June 25, 2023 | 6:00 PM |
| Norwegian Epic | June 4, 2023 | Teppanyaki | June 10, 2023 | 8:00 PM |
| Norwegian Getaway | June 15, 2023 | Ocean Blue | June 16, 2023 | 7:30 PM |
| Norwegian Encore | July 9, 2023 | Cagney's | July 10, 2023 | 6:00 PM |
| July 9, 2023 | Cagney's | July 13, 2023 | 6:00 PM | |
| July 16, 2023 | Teppanyaki | July 17, 2023 | 5:15 PM | |
| Norwegian Escape | June 4, 2023 | Cagney's | June 5, 2023 | 5:30 PM |
| June 18, 2023 | Bayamo | June 22, 2023 | 6:30 PM | |
| July 9, 2023 | Bayamo | July 10, 2023 | 6:00 PM | |
| July 9, 2023 | Teppanyaki | July 10 - July 12, 2023 | 9:15 PM | |
| July 9, 2023 | Bayamo | July 13, 2023 | 9:00 PM | |
| Norwegian Prima | June 4, 2023 | Hasuki | June 13, 2023 | 9:00 PM |
| July 6, 2023 | Hasuki | July 12, 2023 | All | |
| July 6, 2023 | Hasuki | July 13, 2023 | All | |
| July 6, 2023 | Hasuki | July 14, 2023 | 7:30 PM | |
| July 6, 2023 | Hasuki | July 15, 2023 | 7:30 PM | |
| July 16, 2023 | Hasuki | July 22, 2023 | 5:30 PM | |
| August 6, 2023 | Palomar | August 8, 2023 | 5:30 PM | |
| Norwegian Jewel | June 5, 2023 | Teppanyaki | June 10, 2023 June 11, 2023 |
6:00 PM |
| June 12, 2023 | Teppanyaki | June 12 - June 18, 2023 | 6:00 PM | |
| June 19, 2023 | Teppanyaki | June 20, 2023 June 21, 2023 June 22, 2023 June 23, 2023 June 25, 2023 |
6:00 PM | |
| June 26, 2023 | Teppanyaki | June 26 - July 2, 2023 | 6:00 PM | |
| July 3, 2023 | Teppanyaki | July 4 - July 9, 2023 | 6:00 PM |
NEW
Communications containing important information regarding increased traffic at embarkation in Southampton were sent to all guests and travel partners booked on Norwegian Star's May 31, 2023, sailing, and Norwegian Dawn's June 3, 2023 sailing. For further information on which train services will be impacted, please visit this website. Please visit NCL Help's "Itinerary Changes" section and click the link for the respective ship to find copies of the letters being provided.
NEW
Today, this communication is being provided to all guests with reservations for Million Dollar Quartet on June 14, 2023, at 7 PM on Norwegian Getaway's June 3, 2023 sailing. Please visit NCL Help's "Itinerary Changes" section and click the link for the respective ship to find a copy of the letter being provided.
NEW
Due to Los Lobos being held for a private event throughout the entirety of its August 6, 2023, sailing, this communication was sent to all guests and travel partners booked on Norwegian Prima's August 6, 2023, sailing. Reservations will not be available for this dining venue and booked reservations with Los Lobos will be canceled and refunded to the original form of payment.
A communication, linked here, is being provided to all guests and travel partners booked on Pride of America's sailings on May 27, 2023, and June 3, 2023, regarding dining availability onboard. Please visit NCL Help's "Itinerary Changes" section and click the link for the respective ship to find copies of the letters being provided.
UPDATED
Please note that affinity groups consist of five to 198 staterooms. Groups consisting of 199 or more follow a different policy and require approval from their sales managers. To help streamline programming requests, please ensure your travel partners are aware of the following request process:
- For Affinity Groups up to 198 staterooms, requests must be sent to SpecialEventsSHIPNAME@ncl.com.
- For Large Affinity Groups of 199 staterooms or more, requests must be sent to specialevents199ormorecabins@ncl.com. Travel Partners must work with their Sales Manager to make these requests.
In honor of Teacher Appreciation Week, and the countless educators across North America, we are relaunching our award-winning Giving Joy contest, which will reward 20 teachers across the U.S. and Canada with a seven-day cruise. Find more details in the press release here. Nominations and voting closes on June 9, 2023.
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TACTICAL UPDATES
NEW
There is a limited-time special savings offer for California and Hawaii residents on select sailings aboard Pride of America. This offer is available to book from May 30, 2023, through July 29, 2023. Find discount details and available sailing dates below.
REMINDER
Effective May 18, 2023, there is a new discount off of the voyage fare, including NCFs, for select 14-night 2023 sailings aboard Norwegian Jewel and Norwegian Spirit, booked in CANADIAN currently (CAD) for Canadian travel partners and direct guests. Please stay tuned for more information.
REMINDER
The following is a list of all live personalized offers. For more information, please reference the external "Q2 Direct Mail Offers" article on NCL Help. For awareness, if a travel partner's client receives one of these offers, the travel partner can access and apply it to the reservation via the booking system in the coupons section.
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Offer Description |
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Coupon Code |
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Effective Dates |
| 10% off All sailings (Issued to guests on one-year anniversary of their first sailing with NCL) |
PGFCC-10 | April 5 - May 31, 2023 |
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COMMUNICATION UPDATES
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NEW
Reactive Statement: Beverage Service (Shared May 22)
| "We confirm that beverage service while in or within the proximity of the United Kingdom, Italy, and Greece, is available for guests who have pre-purchased the beverage packaged in advance of arriving to port. We apologize for any confusion or inconvenience." - Spokesperson for Norwegian Cruise Line |
NEW
Reactive Statement: Norwegian Epic Displacement (Shared May 30)
| "We are committed to providing exceptional vacation experiences, both aboard our ships and by taking our guests to some of the most sought-out destinations around the world. Due to the growing guest demand for Caribbean sailings this winter, Norwegian Epic will be redeployed to Port Canaveral, Fla. to offer a mix of seven-day Eastern and Western Caribbean itineraries beginning Dec. 17, 2023. As a result, the ship's Europe sailings from Dec. 1, 2023 though and including April 9, 2024, have been canceled. All guests booked on these sailins will recieve an automatic full refund returned to the form of payment provided at the time of reservation as well as a bonus Future Cruise Credit Certificiate valid for a future cruise. We understand the inconvenience and frustration this distruption may cause, and we appreciate the understanding of our loyal guest ad travel agent partners. Additional information on Norwegian Epic's new voyages from Port Canaveral, Fla. will be shared as soon as it becomes available." - Spokesperson for Norwegian Cruise Line |
For awareness, below is a list of upcoming communications to the trade community from Partners First. Please note that content topics and dates may change to support business needs. Please reference the below content for communications that highlight the current promotional offer.
| Date | Channel | Description | ||
| May 30, 2023 |
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This campaign aims to drive urgency for the Memorial Day Sale and features the Picks of the Month, the Memorial Day Sale Toolkit in Marketing Headquarters to help them promote the sale, and a reminder about the CruiseFirst sprint. | ||
| June 1, 2023 |
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This campaign aims to amplify excitement for the launch of Norwegian Viva and introduce the 35% off promotional offer. Features the 35% off promotional lockup, Viva 2023 Europe sailings, the Viva toolkit in Marketing Headquarters and existing Viva social images to help them promote the ship. | ||
| June 2, 2023 |
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This post aims to remind travel partners that Norwegian's Giving Joy ends in one week and will feature a video message from John Chernesky. |
UPDATED
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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SAILING UPDATES
For awareness, Norwegian Epic is being redeployed, resulting in the cancelation of select sailings aboard the ship (see column one below for impacted dates). You can find the notification letter here and the list of impacted agencies here. A Partners First email to only those agencies impacted was sent on Wednesday, May 24, 2023, and can be viewed here. Find a list of the impacted sailing dates below, paired with our recommended list of alternative itineraries.
| Sail Date | Itinerary Name | Recommended Alternative |
| 12/1/2023 | 11-Day Mediterranean from Rome to Haifa | Epic 11/8/2023: 12-Day Mediterranean from Rome to Haifa Epic 11/20/2023: 11-Day Mediterranean from Haifa to Rome |
| 12/12/2023 | 10-Day Mediterranean from Haifa to Venice | |
| 12/22/2023 | 14-Day Europe from Venice to Lisbon | Epic 8/17/2023: 11-Day Mediterranean from Barcelona to Venice Epic 8/28/2023: 11-Day Mediterranean from Venice to Marseille Epic 10/27/2023: 12-Day Mediterranean from Venice to Rome |
| 1/5/2024 | 10-Day Europe round-trip Lisbon | Star 11/1/2023: 11-Day Europe round-trip Lisbon Star 11/12/2023: 12-Day Europe round-trip Lisbon Dawn 10/23/2023: 10-Day Mediterranean from Lisbon to Barcelona |
| 1/15/2024 | ||
| 1/25/2024 | ||
| 2/4/2024 | 11-Day Europe round-trip Lisbon | |
| 2/15/2024 | 10-Day Europe round-trip Lisbon | |
| 2/25/2024 | 12-Day Mediterranean from Lisbon to Rome | Epic 10/27/2023: 12-Day Mediterranean from Venice to Rome |
| 3/8/2024 | 11-Day Mediterranean from Rome to Haifa | Epic 11/8/2023: 12-Day Mediterranean from Rome to Haifa Epic 11/20/2023: 11-Day Mediterranean from Haifa to Rome |
| 3/19/2024 | 11-Day Mediterranean from Haifa to Rome | |
| 3/30/2024 | 10-Day Greek Isles round-trip Rome | Epic 4/19/2024: 10-Day Greek Isles round-trip Rome Epic 4/29/2024: 10-Day Greek Isles round-trip Rome |
| 4/9/2024 |
UPDATED
The latest deployments officially open for sale are sailings aboard Norwegian Jewel and Norwegian Sky, Epic, and Joy. Please find the sailing information here in Sharepoint. As a reminder, no new speculative group space is available for sailings leaving January 1, 2023, and later. Please do not send requests to the Group Bookings Requests team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes | Cancelations |
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EDUCATION UPDATES
The recording of last week's Partners First webinar can be accessed here. If you or your travel partner did not previously register for the event, the link will prompt you to register and then take you to the recording. The winners of the 10 ice cream machines can be found here. District codes for the winners will be shared this week.
REMINDER
There is a new webinar page in NCLU. On this page, travel partners can find and watch previous recordings of content from Partners First, including the Johncast and webinars.
REMINDER
There are new Cruisetour slides in Presentation Builder that highlight the new Cruisetours being introduced in MEA, Asia, and South America. You can find them located here in Sharepoint.
To better support our Canadian travel partners, a 70% Off 2nd Guest Free toolkit is now available on Marketing Headquarters. Encourage your Canadian travel advisors to access it here.
NEW
There is a new social image in Marketing Headquarters to promote Norwegian's Military Appreciation Program. Encourage your travel partners to showcase the Military Appreciation Program to their military clients using this social image.
NEW
Trade Marketing has updated several marketing assets in Marketing Headquarters. Please delete any previously downloaded versions and replace them with the updated versions.
- CruiseNext Flyer Here
- Norwegian Breakaway Ship Fact Flyer Here
- Norwegian Epic Ship Fact Flyer Here
- Norwegian Spirit Ship Fact Flyer Here
- Norwegian Pearl Ship Fact Flyer Here
- Norwegian Star Ship Fact Flyer Here
- Norwegian Sun Ship Fact Flyer Here
- Norwegian Jade Ship Fact Flyer Here
- Norwegian Dawn Ship Fact Flyer Here
- Norwegian Gem Ship Fact Flyer Here
PROMOTIONS
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help.
| Promotion | Begins | Ends |
| Memorial Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruiseFirst May 16-18, and May 26 - May 31, 2023 |
May 16, 2023 | May 31, 2023 |
| June Pulse 1: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst June 1 - 5, 2023 |
June 1, 2023 | June 14, 2023 |
| Father's Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruiseFirst June 15 - 20, 2023 |
June 15, 2023 | June 20, 2023 |
| June Pulse 2: 70% Off 2nd Guest + Free At Sea/Pick 5 | June 21, 2023 | June 27, 2023 |
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UPDATED
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Latitude Extra Point: LATDBLX |
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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