Edition: May 15, 2023
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LATEST NEWS | TACTICAL UPDATES | SAILINGS UPDATES | EDUCATION
MARKETING ASSETS | PROMOTIONS | RESOURCES

As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.

LATEST NEWS


NEW  Pricing Journey Update on NCL.com
For awareness, the Digital Experience team recently updated the pricing journey on ncl.com for US consumers visiting the site on a desktop computer, which drove up booking conversions significantly. Government taxes, fees, and port expenses are not included until the checkout process. It is important to note that whether a guest books with a travel advisor, or on ncl.com, they will still pay all owed service fees, gratuities, government fees, and taxes. If you receive questions from travel advisors, please reference the verbiage that was included in yesterday's May 14, 2023, Weekly Wave (found below) and review the items listed below. 
 

  Disclaimer on NCL.com  
  For visibility, the following disclaimer appears under the subtotal showing before the guest reaches the final step in the checkout process:   
   
     
  How to Calculate on Seaweb  
  In order for a travel advisor to provide a like-for-like quote to their guest, they can simply subtract the "Government Tax" line item, as highlighted in the screenshot below.
 		  
   
     
  Weekly Wave Verbiage  
  "As the ultimate goal is to create a great experience for guests on our website, we are constantly looking for ways to improve the end-to-end digital experience. As such, the pricing on ncl.com that appears while guests are shopping has changed and will now reflect only the cruise fare price, excluding government taxes. While guests proceed to the last step of the checkout process, they will see the total price, including government taxes. For awareness, the following disclaimer also appears under the subtotal for visibility: "Excl. taxes, fees and port expenses, they will be added at checkout." Please follow the steps listed below if you are interested in quoting your clients the same price they will see online."

 

1.




 

Confirm that all guest and booking information that may impact pricing is accurate, including, but not limited to, the following:

 

  • Number of guests
  • Latitude number, as this may impact discount amounts
  • Free open bar and specialty dining, as gratuity for these items affect pricing as well

 

 

 

 

2.

Locate the Government Taxes and Reservation Total on Seaweb's pricing screen.

 

 

 

 

3.

Calculate the amount that matches the subtotal on ncl.com by subtracting the Government Taxes from the Reservations Total.
 
 
  To reference step-by-step Seaweb quoting instructions, access NCLU's How to Create a Quote Module."  


NEW  Introducing Reykjavik, Golden Circle, Lava Tunnel, and Sky Lagoon Cruisetour
On May 9, 2023, we announced the introduction of our new Reykjavik, Golden Circle, Lava Tunnel, and Sky Lagoon cruisetour for 2024. It includes a four-day and three-night pre-cruise-only land program, departing from Reykjavik, Iceland. Learn more in NCL Help's external "Reykjavik, Golden Circle, Lava Tunnel, and Sky Lagoon Cruisetour" article. 

NEW  Thermal Suite Pass Pre-booking Update
Pre-booking for the Mandara Spa Thermal Suite is now available for all applicable ships and sailings up to December 31, 2023. We will notify you once additional sailings are available for pre-booking. For more information, please visit NCL Help's external "Mandara Spa" article.   

NEW  Employee LinkedIn Profiles 
The Norwegian Cruise Line LinkedIn page has recently been launched. Please update your LinkedIn profile to include the new page using the steps listed below.

  1. Go to LinkedIn.com and log in.
  2. Click your name in the top left (to view your own profile)
  3. Scroll down to the "Experience" section and hit edit (pencil icon)
  4. Where you see your TITLE and role and "Norwegian Cruise Line Holdings, LTD" hit the pencil
  5. Under "Company Name" delete "Norwegian Cruise Line Holdings, LTD" and type Norwegian Cruise Line, then select the company page that looks like this:
    


NEW  Visa Requirements for Restricted Nationalities to Go Ashore in Greenland
A communication, linked here, was sent to all guests booked on Norwegian Star's sailing on June 23, 2023, and July 13, 2023. The communication contains important information regarding Greenland's passport and visa requirements. Please note this is separate from the required Schengen visa for select restricted nationalities to enter Iceland; a Schengen visa will not be sufficient to go ashore in Greenland. All guests should be guided to visit NCLVisaCentral for visa application details. Please visit this page to learn more about the required travel document guidance and NCL Help's internal "Itinerary Changes" page to find a copy of the letter provided.

NEW  Mandatory Secondary Agencies
Partners will now be required to enter their secondary phone number on the "Agency" tab and will receive a hard validation that says "Required Secondary Agency-Res 1300" if it is not entered (pictured below). 




NEW  Post Cruise Photography Website
Effective June 1, 2023, our post-cruise photography website, https://www.nclphotos.com, will no longer be available. Guests will no longer be able to access photographs post-cruise and must purchase any photographs taken onboard prior to disembarkation. NCL Help's "Photo Gallery" article has been updated to reflect changes. 

NEW  Affinity Group Cabin Limit
As a reminder, an affinity group consists of five to 199 staterooms. Groups consisting of 200 or more staterooms follow different policies and require additional approval for travel advisors to book. Please ensure your travel partners are aware that they must seek approval from their sales manager when booking affinity groups of 200 or more. 

UPDATED  Flower Amenity Discontinuation
Please note that flower amenity orders have been discontinued until further notice. Guests and travel partners are unable to place any new amenity orders for their flowers. Find more details in NCL Help's external "Amenity and Gift Orders" article. Existing flower orders will follow the below:

  • Reservations with flower orders, for sailings that begin up to September 10, 2023, will receive their flower amenity order during their sailing. 
  • Reservations with flower orders, sailing September 11, 2023, and forward, will have the amenity order canceled and refunded to the original payment method.

UPDATED  Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.

  • partners_first_050923_may_webinar_hero
  • partners_first_050923_may_webinar_prepare_to_slice
  • partners_first_050923_may_webinar_speakers_slice
  • Partners_First_51023_Travel_Appreciation_Winner_Hero
  • blue_1_bubble
  • blue_2_bubble
  • blue_3_bubble
  • Partners_First_51023_Travel_Appreciation_Ship_Slice

 
  • Partners_First_51023_Travel_Appreciation_Participant_Hero
  • Partners_First_42823_Travel_Advisor_day_Committment_Slice
  • partners_first_51123_giving_joy_hero
  • partners_first_51123_Giving_Joy_gif
  • YELLOW_NOMINATE_A_TEACHER_CTA_JOST
  • weekly_wave_51423_giving_joy_slice
  • weekly_wave_043023_commission_resource_Slice2
  • weekly_wave_51423_mothers_day_sale_lockup_slice
  • Weekly_Wave_040223_Glaciers_Slice
REMINDER  Giving Joy Campaign Reminder
In honor of Teacher Appreciation Week, and the countless educators across North America, we are relaunching our award-winning Giving Joy contest, which will reward 20 teachers across the U.S. and Canada with a seven-day cruise. Find more details in the press release here.

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Tactical UPDATES

NEW  Sailings in Need of Support
Please encourage your travel partners to book their clients on 2023 Europe and Alaska sailings. Your travel partners can leverage this toolkit to push Alaska itineraries and this toolkit to market Europe sailings. As a reminder, please reference the Sales Focus List to learn which sailings need help. 

REMINDER  Personalized Offers
The following is a list of all live personalized offers. For more information, please reference the external "Q2 Direct Mail Offers" article on NCL Help. For awareness, if a travel partner's client receives one of these offers, the travel partner can access and apply it to the reservation via the booking system in the coupons section.
 

Offer Description

 

Coupon Code

 

Effective Dates
10% off All sailings
(Issued to guests on one-year anniversary
of their first sailing with NCL)		   PGFCC-10   April 5 - May 31, 2023

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SAILING UPDATES

NEW  Cancelations: Norwegian Sky
As a result of fleet redeployment, Norwegian Sky's sailings on July 25, 2024, and August 3, 2024, have been canceled. All guests will receive a full monetary refund of the fares paid, automatically returned to the form of payment provided at the time of reservation. Please find the communication provided to guests and travel partners here. Visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find a copy of the letters provided. 

UPDATED  Open For Sale: Norwegian Breakaway 
The latest deployments officially open for sale are sailings aboard Norwegian Breakaway. Please find the sailing information here in Sharepoint. As a reminder, no new speculative group space is available for sailings leaving January 1, 2023, and later. Please do not send requests to the Group Bookings Requests team or try to create new Speculative Group Space in Seaweb ABE. 

UPDATED  Sailing Changes
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
 
Itinerary Changes Cancelations
 
  • Norwegian Getaway (Multiple Changes)
  
  • Norwegian Star (Multiple Changes)

 
  • Norwegian Sky


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EDUCATION UPDATES


NEW  Commission Module on NCLU
Encourage your travel partners to review the new commission tutorial in NCLU to better understand their own commission report. 

NEW  Cruisetour Slides in Presentation Builder
There are new Cruisetour slides in Presentation Builder that highlight the new Cruisetours being introduced in MEA, Asia, and South America. You can find them located here in Sharepoint. 

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MARKETING ASSETS

NEW   New MHQ Assets
Trade Marketing has added several new marketing assets to Marketing Headquarters. Please find them listed and linked below.
  • Barcelona Cruisetour Brochure Here
  • Singapore Cruisetour Brochure Here
  • Tokyo Cruisetour Brochure Here
  • Dubai Cruisetour Brochure Here
  • London Cruisetour Brochure Here
  • Norwegian Prima Lifestyle Video Here
NEW   Product Update Regarding Cruisetours
We are expanding our Cruisetour offerings beyond Alaska and Hawaii to various destinations that we sail to including Asia, Africa, Europe, the Middle East, and South America. All Cruisetours are being added to our Cruisetour landing page.
For additional information, a detailed list of all Cruisetours available on NCL.com and all available brochures can be found here. 

UPDATED   Updated Marketing Assets
Trade Marketing has edited and refreshed several assets within Marketing Headquarters and JM Field. If you have the previous asset version downloaded, please replace it with the updated version.

Marketing Headquarters:
  • Why Norwegian to Europe Talking Points Flyer Here
  • Specialty Dining Group Guidelines Here
  • Main Dining Group Dining Guidelines Here
  • Extraordinary Journey's Custom Email Here
  • Hawai'i Cruisetour Brochure Here
  • Alaska Cruisetour Brochure Here
JM Field:
  • Free at Sea Flyer
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PROMOTIONS
UPDATED  Upcoming Promotions Cliffs
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help. 
 
Promotion Begins Ends
     
Mother's Day Flash Sale: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst May 12, 2023 May 15, 2023
     
Memorial Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5
+ $250 CruiseFirst May 16-18, and May 26 - June 5, 2023		 May 16, 2023 May 31, 2023
     
June Pulse 1: 35% Off All Cruises + Free At Sea + Air
+ $250 CruiseFirst June 1 - 5, 2023		 June 1, 2023 June 15, 2023
     
June Pulse 2: 70% Off 2nd Guest + Free At Sea + Air + $250 CruiseFirst June 16, 2023 June 19, 2023

 

UPDATED  Current Promotional Offer
The current promotion (DISC35) is currently advertised as "35% off all cruises." 

UPDATED  CruiseFirst Sprint
The CruiseFirst offer "Pay $250, Get $250" will be running from May 12, through May 18, 2023, and from May 26, 2023, through June 5, 2023. Learn more about the CruiseFirst offer here, and review the terms and conditions in NCL Help's "CruiseFirst" article.

UPDATED  CruiseNext DoubleUP Offer
Book a balcony or above stateroom on any sailing at least four months in advance and apply TWO CruiseNext, CruiseNext Haven, or CruiseNext Lite deposits to any stateroom on any sailing in 2023 and forward. Guests must book at least four months before sailing. This offer will end today, May 15, 2023. Beginning May 16, 2023, CruiseNext DoubleUp will be applicable to ANY stateroom booked at least four months in advance. Find more details about CruiseNext in NCL Help's external "CruiseNext" article and have your partners download their CruiseNext Report here.

Military Appreciation Promo Code
The following are the benefits of using the MAP10OFF promo code:

  • It will allow us to manage the combinability of the offer. At the current time, the offer will continue to be combinable with all promotions. 
  • Facilitates reporting of the new program.
  • With adding a promo code, there will also be an indication on the invoice (viewable in Seaware) that the reservation has this 10% discount. This will also reflect on the booking confirmation. 
 

 
 

Latitude Extra Point: LATDBLX
The Latitude Extra Double Points LATDBLX has been extended through May 31, 2023. Two additional points per person, per night, will be given on select 2023 cruises. This offer is not applicable to select Alaska and Europe sailings. Find details regarding this offer in NCL Help's external LATBLX" article. Review the updated terms linked here in Sharepoint. 

Latitude Promo Code: LATRIPLE
​​​​There are now three extra latitude points per night available for select 2023 Alaska, Europe, and Trans-Atlantic repositioning sailings. This promotion runs until May 31, 2023. Find details here.

Reduced Deposits
This offer has been extended through June 30, 2023. For additional information, please view the PDF here in SharePoint.  
​​​
Future Cruise Credits
FCCs have been extended through June 30, 2023. The discount FCCs (the additional % off a future sailing) that were set to expire on December 31, 2022, will expire on that date. The coupons that were extended reflect the new date in the reservation system. Travel partners can download their list of clients with available FCCS here and watch a how-to video here.






 

 Team Member Contact Cheat Sheet
Find a table highlighting Norwegian Cruise Line team members, what responsibilities they own, and what team they belong to here in Sharepoint. 

  Mo's Ninja Nuggets
Find the latest information and updates regarding groups here in Sharepoint. 

 Sales Focus List
The latest Sales Focus List, complete with the "Featured Itineraries" list on the third tab is here in Sharepoint.​​​​​

 Promo Sales Pal
The latest Promotional Sales Pal is located here in Sharepoint. 

 Beacon Archive Page
Access previous editions of the Beacon here.

 

 

  Account Engagement File Guide
The Account Engagement File Guide, located here in Sharepoint, includes best practices and outlines the process of uploading and searching for files in Account Engagement.

  Account Engagement Template Guide
For a step-by-step guide to locating and personalizing existing email templates in Account Engagement, find the Account Engagement Email located here in Sharepoint.

  Important Actions
Help your travel partners position themselves as the vacation expert their clients can trust by advising them to regularly familiarize themselves with the information featured on the following pages:

  • Country requirements here
  • Health and safety protocols here
  • Returning to service, found on NCL Help's "return to sail" page
 


 Sales Systems and Operations Ticket Submissions
All ticket requests for the Sales Systems and Operations team have been moved from JotForm to Monday.com. Please bookmark and use the following links when submitting new ticket requests to the Sales Systems and Operations team. If you find yourself removed from the Beacon Distribution List, please submit a ticket using the Sales Operations Request link below to be added back to the list. 
 
 
  • Pardot, including resubscribing to Partners First emails
  • Salesforce
  • Territory Realignments
  • NCL Help
  • NCF Marketing Form/Dashboard
  • New Hire setup requests in Salesforce
  

Use the Sales Systems Requests link for: 

  • Norwegian Central
  • BI Distribution List Changes
  • New Hire setup requests in Norwegian Central
  • Reporting GDS issues
  • Updates the Sales Contact page
 

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