Edition: May 8, 2023
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LATEST NEWS | TACTICAL UPDATES | SAILINGS UPDATES | EDUCATION
MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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HIGH IMPORTANCE
Travel Partner Appreciation Sweepstakes Update
As a reminder, our sweepstakes in honor of Travel Advisor Appreciation Month ends on Tuesday, May 9, at noon. Below is the full list of communications that went out and are still pending in support of this campaign. Please encourage your travel partners to complete the submission form for a chance to win one of the ten sailings to Alaska we are giving away, as outlined in the terms and conditions. For awareness, the winners will be provided, complete with district codes, as soon as they become available after the contest concludes.
| Date | Item |
| May 2, 2023, at 11 am ET | Campaign Launch Video (found here) published on the Partners First Facebook Page and Partners First Facebook Community Group. |
| May 2, 2023, at 11 am ET | Partners First Email was sent with the official steps to qualify for a chance to win one of the ten sailings. |
| May 3, 2023, at 1:30 am ET | The first official Johncast by Partners First, which covered updates and insights from John Chernesky, including the steps to qualify for a chance to win one of the ten sailings, went live on the main Facebook page. It was recorded and is available to rewatch on Facebook. |
| May 7, 2023, at 7 pm ET | A reminder pointing to assets partners can use to qualify for a chance to win was featured in the Weekly Wave. |
| May 9, 2023, at 11 am ET | Last-call posts will be published on social media (main and private channels). |
| May 10, 2023, at 11 am ET | Segmented Partners First Email will be sent to the contest winners (with a "Congratulations" message and the next steps required for prize redemption) and the remaining contest entrants with a "Thank you" message and a recommendation to take advantage of their reduced rates. |
| May 10, 2023, at 11 am ET | Posts will be published on social media (main and private channels) to announce that the winners have been contacted. |
NEW Giving Joy Campaign
In honor of Teacher Appreciation Week (May 8 - 12, 2023), and the countless educators across North America, we are relaunching our award-winning Giving Joy contest, which will reward 20 teachers across the U.S. and Canada with a seven-day cruise. Find more details in the press release here.
NEW 20% Off Select Tickets to NASCAR's Coca-Cola 600 Race
Norwegian Cruise Line, Coca-Cola, and the Charlotte Motor Speedway are teaming up to give Latitudes Members an exclusive discount on tickets to the Coca-Cola 600, which celebrates our military members as they catch one of NASCAR's most exhilarating races this Memorial Day weekend. Members can register for tickets at 20% off here.
NEW Thermal Suite Pass Pricing Update
Effective for sailings beginning June 1, 2023, Mandara Spa Thermal Suite pricing for 2023 and 2024 sailings aboard Norwegian Bliss and Norwegian Encore's seven-day Alaska itineraries will be adjusted based on the pricing grid below. There is no price difference if purchased during pre-sell or purchased onboard. Please visit NCL Help's external "Mandara Spa" article for more details.
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NEW Passenger Vessel Services Act Violations
The Passenger Vessel Services Act (PVSA), or Jones Act, is the law that regulates and restricts the movement of passengers between two U.S. ports, without stopping at a foreign port of call. Sailings must stop in at least one foreign port of call when sailing between two U.S. destinations, to ensure that the voyage is valid and does not violate the Jones Act. Here you will find a list of sailings taking place in 2023 and 2024, that CANNOT be booked as Back to Back sailings, as doing so will violate the Jones Act. NCL Help's external "Passenger Vessel Services Jones Act" article has been updated to reflect this policy.
NEW Internal Product Guide
As a reminder, please ensure you are always utilizing the most up-to-date Internal Product Guide to identify what is actively available onboard across our entire fleet. Easily identifiable information will include, but is not limited to ship details, dining, entertainment, onboard and top deck activities, accommodations, and more. Please visit NCL Help's external "Fleet Facts Features Product Guide and Cruise Calendar" article for additional information.
NEW Floral Product Discontinuation
For awareness, the option to prepay floral amenities has been discontinued fleetwide, effective immediately. The amenity codes have been deactivated and are no longer available for pre-purchase. We are committed to delivering exceptional vacation experiences from beginning to end, including the ability to pre-purchase floral arrangements before guests board. Due to the global supply chain constraints continuing to impact industries worldwide, we have been unable to source and deliver pre-purchased floral arrangements that meet our standards. As a result, effective for sailings embarking on or after September 11, 2023, we will no longer be able to provide amenities that include floral arrangements. Please stay tuned for more information as we will communicate the latest developments, including impacted reservations and refund details for those who already prepaid, as they become available.
NEW Norwegian Joy Entertainment Pre-booking Availability
Pre-booking entertainment will be unavailable for the Norwegian Joy sailings listed below. As a reminder, if pre-booking entertainment is available, the time frame for pre-booking availability will be determined by stateroom or Latitudes Rewards status tier. Please visit NCL Help's external "Fleetwide Entertainment" article for more details.
- May 28, 2023
- June 4, 2023
- June 11, 2023
- June 18, 2023
- June 25, 2023
NEW Norwegian Joy Embarkation Communication
Today, a communication, linked here, is being provided to all guests and travel partners booked on Norwegian Joy's May 14, 2023, sailing. Please visit NCL Help's internal "Itinerary Changes" page and click the link for the respective ship to find a copy of the letter provided.
NEW Norwegian Star Delayed Flight Confirmation
Due to limited commercial flight availability to and from Tromso, Norway, identified travel partners, who have guests with flights booked through NCL for Norwegian Star's May 31, 2023 sailing, will be receiving this communication.
- Guests with Outbound flights scheduled to arrive in Southampton, England on May 31, 2023, will receive flight itinerary details no later than May 5, 2023.
- Guests with Return flights scheduled to depart from Tromso, Norway on June 12, 2023, will receive flight itinerary details no later than May 17, 2023.
NEW Pride Of America Dining Availability
Today, this communication is being provided to all guests and travel partners booked on Pride of America's sailings on May 13, 2023, and May 20, 2023, regarding dining availability onboard. Please visit NCL Help's internal "Itinerary Changes" page and click the link for the respective ship to find a copy of the letter provided.
UPDATED
Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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There is a list of sailings, linked here, where an early group recall is necessary. Please note that the speculative groups will be cleaned up by the end of the day, Friday, May 5, 2023. The deadline for CE, UK, INTL, Affinity, Tour Operators, and Protected Partners is Friday, May 12, 2023.
REMINDER
Last Monday, May 1, 2023, this communication was sent to all guests and travel partners with active BK reservations for cruises sailing from June 1, 2023, through and including June 30, 2023. The communication includes important information directing recipients to our website for updated Health and Safety protocols and travel requirements for the destinations they will be visiting. As a reminder, please continue to reference ncl.com/safe and our travel requirements by country page for the most up-to-date protocols. This information can also be found in the external "Return to Sail" NCL Help article.
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Tactical UPDATES
REMINDER
Please encourage your travel partners to book their clients on the sailings in need of support listed below. Emphasize that solo travelers may enjoy these sailings with no single supplement and Free at Sea included!
| Ship | Destination | Date | Link |
| Norwegian Sun | Alaska | May 11, 2023 | Here |
| Norwegian Breakaway | Greek Isles | May 16, 2023 | Here |
| Norwegian Dawn | British Isles | May 14, 2023 | Here |
| Norwegian Dawn | British Isles | May 24, 2023 | Here |
| Norwegian Dawn | British Isles | June 3, 2023 | Here |
| Norwegian Star | British Isles | May 11, 2023 | Here |
| Norwegian Star | British Isles | May 21, 2023 | Here |
REMINDER
The following is a list of all live personalized offers. For more information, please reference the external "Q1 Direct Mail Offers" and "Q2 Direct Mail Offers" articles on NCL Help. You can also find presentation slides in Presentation Builder here. For awareness, if a travel partner's client receives one of these offers, the travel partner can access and apply it to the reservation via the booking system in the coupons section.
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Offer Description |
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Coupon Code |
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Effective Dates |
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EUFCC-20 |
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March 13 - May 1, 2023 |
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| 10% off All sailings | PGFCC-10 | April 5 - May 31, 2023 |
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SAILING UPDATES
NEW
Today, a communication, linked here, is being provided to all guests and travel partners booked on Norwegian Encore's April 7, 2024, sailing. Due to port congestion expected in San Fransisco, California on April 25, 2024, Norwegian Encore's sailing on April 7, 2024, has been modified from an 18-day itinerary to a 17-day itinerary. All guests must choose if they would like to sail on Norwegian Encore's modified 17-day itinerary at a 10% reduction of the original voyage fare paid, or cancel the current Norwegian Encore reservation and rebook at a later date. Guests who choose to rebook a later sailing date must contact us no later than Monday, May 15, 2023, or they will have their reservations moved to Norwegian Encore's modified 17-day itinerary. Please visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find a copy of the letter provided.
NEW
As a result of a full ship charter, Norwegian Joy's sailing on January 6, 2024, has been canceled. As a result of revitalization, Norwegian Joy's sailings on February 5, 2024, and February 17, 2024, have been canceled. All guests will receive a full monetary refund of the fares paid, automatically returned to the form of payment provided at the time of reservation. Please find the communication provided to guests and travel partners here for the January 6, 2024 sailing, and here for the February 5, and 16, 2024 sailings. Visit NCL Help's internal "Itinerary Changes" article and click the link for the respective ship to find a copy of the letters provided.
UPDATED
The latest deployments officially open for sale are sailings aboard Norwegian Epic. Please find the sailing information here in Sharepoint. As a reminder, no new speculative group space is available for sailings leaving January 1, 2023, and later. Please do not send requests to the Group Bookings Requests team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes | Cancelations |
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EDUCATION UPDATES
NEW
There is an upcoming Partners First Webinar on May 23, 2023, that will cover important business updates and itinerary insights. Please stay tuned for more details tomorrow.
NEW
The first official Johncast by Partners First covered updates and insights from John Chernesky, including the steps to qualify for a chance to win a sailing in the current social media giveaway. Encourage your travel partners to watch the video on Facebook here and reference these slides in Presentation Builder that supported the live stream.
REMINDER
Find an updated Commission Summary presentation for 2023 here in Presentation Builder. It includes an overview of NCF commission eligibility, earning potential for 2023, the new commission tier parameters, and more.
| Resources | Description | Location |
| NCL Help Commission Structure Article | Includes FAQS regarding NCF policy and standard commission. | Here |
| Commission Updates Summary Presentation | Includes an overview of NCF commission eligibility, earning potential, tier parameters, and more. | Here |
| Standard Cruise Calculation Presentation | Explains the process of calculating and confirming cruise fare commission. | Here |
| NCF Commission Calculation | Explains the process of calculating and confirming NCF commission in the booking system. | Here |
| NCL Earning Strategy Presentation Template | Template to use for agencies that have signed up and qualified to earn commission on NCFs. | Here |
Trade Marketing has edited and refreshed several flyers within Marketing Headquarters. The flyers listed below have been uploaded with updated lockups, images, copy, or font. If you have the previous flyer version downloaded, please replace it with the updated version.
- The Waterfront (Video) Here
- Norwegian Encore (Video) Here
- Norwegian Breakaway (Video) Here
- Great Stirrup Cay (Video) Here
- Hawai'i (Video) Here
- Brand Essence (Video Share Link) Here
- Norwegian Prima Presentation within Virtual Toolkit Here
- Free At Sea Offer Details Flyer Here
PROMOTIONS
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help.
| Promotion | Begins | Ends |
| May Pulse 1: 35% Off All Cruises + Free At Sea/Pick 5 This promotion can be supported with this toolkit. |
May 2, 2023 | May 11, 2023 |
| Mother's Day Flash Sale: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst | May 12, 2023 | May 15, 2023 |
| Memorial Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruiseFirst | May 16, 2023 | May 31, 2023 |
| June Pulse 1: 35% Off All Cruises + Free At Sea + Air + $250 CruiseFirst | June 1, 2023 | June 15, 2023 |
| June Pulse 2: 70% Off 2nd Guest + Free At Sea + Air + $250 CruiseFirst | June 16, 2023 | June 19, 2023 |
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UPDATED
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Latitude Extra Point: LATDBLX |
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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