Edition: May 1, 2023
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LATEST NEWS | TACTICAL UPDATES | SAILINGS UPDATES | EDUCATION
MARKETING ASSETS | PROMOTIONS | RESOURCES

As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.

NEW Upcoming Travel Partner Appreciation Campaign
May 3, 2023, is Travel Advisor Day. To amplify Norwegian Cruise Line's message of appreciation for the travel advisor community, please note the following upcoming communication dates and resources.

Date	Item

May 2, 2023, at 11 am ET	Partners First Appreciation Campaign Launch Video, which you can download here, for the Partners First Facebook Page and Partners First Facebook Community Group. The video features John Chernesky discussing NCL's commitment to travel partners through enhanced commission, robust support, and reduced rates. It also vaguely mentions the cruise giveaway - the terms and conditions, as well as the submission form required to be completed in order to qualify, will be included in the caption. Please read the submission form to ensure you are prepared for any questions travel partners may have.

May 2, 2023, at 11 am ET	Partners First Email, which can be referenced here and will mention all of the above and the official steps to qualify for a chance to win one of the ten sailings listed in the terms and conditions. For awareness, the contest will begin at 12 pm noon ET on May 2, 2023, and end (no exceptions) at 12 pm noon ET on May 9, 2023. All the names of the images for the email slices are available in the updated Partners First File Names section below.

May 3, 2023, at 1:30 am ET	The first official Johncast by Partners First via the main Facebook page, which will appear as a Facebook Live but may also be accessed via Zoom. It will cover updates and insights from John Chernesky, including the steps to qualify for a chance to win a sailing.

May 10, 2023, at 11 am ET	Segmented Partners First Email to the contest winners with a "Congratulations" message and the next steps required for prize redemption.

May 9, 2023, at 12 pm noon ET	The Travel Partner Appreciation Giveaway ends as per the terms and conditions.

May 10, 2023, at 11 am ET	Segmented Partners First Email to the remaining contest entrants with a "Thank you" message for their participation.

May 10, 2023, at 11 am ET	Social Media Post on both the main page and the group to announce that the winners have been notified.

NEW  Group Recall List
There is a list of sailings, linked here, where an early group recall is necessary. Please note that the speculative groups will be cleaned up by the end of the day, Friday, May 5, 2023. The deadline for CE, UK, INTL, Affinity, Tour Operators, and Protected Partners is Friday, May 12, 2023.

NEW  NET Booked Commission Tier Structure Update
As of April 29, 2023, the new NET Booked Commission Tier structure is live inside of Seaware. For awareness, 266 agencies have increased their commission. More information on them can be found here.

NEW  Sail Safe Communication
Today, May 1, 2023, this communication was sent to all guests and travel partners with active BK reservations for cruises sailing from June 1, 2023, through and including June 30, 2023. The communication includes important information directing recipients to our website for updated Health and Safety protocols and travel requirements for the destinations they will be visiting. As a reminder, please continue to reference ncl.com/safe and our travel requirements by country page for the most up-to-date protocols. This information can also be found in the external "Return to Sail" NCL Help article.

NEW  Introducing Best of Istanbul Cruisetour
On April 26, 2023, we announced the introduction of our new Best of Istanbul Cruisetour for 2023 and 2024. It includes a three-day and two-night pre-cruise-only land program departing from Istanbul, Turkey. Learn more in NCL Help's external "Best of Istanbul Cruisetour" article.

NEW  Insurance Coupon Conversion Update
For awareness, we will be converting all INSUR CRUISE CERTIFICATE coupons from discount coupons to payment options. These coupons are issued to guests who have filed a claim with Aon Affinity and have had their travel protection claim denied. During the conversion process, guests with coupons that fall under the identified class may not have visibility to their coupons between May 3 and May 4, 2023. Beginning May 5, 2023, the identified coupons will be visible again. Once converted, they will only be able to be utilized as a payment coupon.

Important to note:

Coupons currently applied on a reservation will not be converted
Payment coupons can be used to pay for a variety of invoice items on the reservation

For additional information, please visit NCL Help's external "Cruise Credit Certificates" article.

UPDATED Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.

Partners First 42823 Travel Advisor Day Hero
YELLOW_WATCH_NOW_CTA_JOST
Partners First 42823 Travel Advisor Day John Slice
Partners_First_42823_Travel_Advisor_day_Committment_Slice
Partners_First_42823_Travel_Advisor_Day_Giveaway_Slice
Partners_First_42823_Travel_Advisor_Day_Steps_Header
blue_1_bubble
blue_2_bubble
blue_3_bubble
blue_4_bubble
Yellow Submit Entry CTA Button

weekly_wave_043023_JD_special_message_slice
weekly_wave_043023_commission_resource_Slice2
partners_first_42523_exotic_itineraries_hero
YELLOW_EXPLORE_EXTRAORDINARY_SAILINGS_CTA_JOST
partners_first_42523_middle_east_slice
partners_first_42523_colombia_mexico_slice
partners_first_42523_guatemala_costa_rica_slice
partners_first_42523_brazil_uraguay_slice
partners_first_42523_argentina_chile_slice

REMINDER Reactive Statement: Norwegian Sun's Delayed Departure (Shared April 26)

"On April 24, 2023, during a 21-day Panama Canal voyage, Norwegian Sun experienced electrical difficulties while in Cartagena, Colombia, which resulted in some amenities going offline. To ensure the safety and security of our guests and crew, the call to Cartagena was extended for further evaluation and to remedy the situation. As of April 25, our engineers have resolved the issue, and the ship has received clearance to sail by DNV, the world's leading classification society and independent expert in assurance and risk management." - Spokesperson for Norwegian Cruise Line

REMINDER  Diaper Package Pricing Increase
As of April 22, 2023, the pricing of the Diaper and Wipes Package has increased to the below. For more information, please review NCL Help's external "Amenity and Gift Orders" article.

REMINDER  Pride of America Dining Availability
On April 24, 2023, guests and travel partners with reservations on Pride of America's April 26, 2023, and May 6, 2023, sailings were notified regarding available dining on board. Access the notification letter here.

REMINDER  Account Engagement Storage Maintenance
In order to maintain file storage in Salesforce's Account Engagement, regular storage cleanups will begin moving forward. Please review the files you have previously uploaded to Account Engagement and move any out-of-date or unwanted items to the "Items that can be Deleted" folder, located within NCL -> NCL Business Development -> BDM's. Please make sure you are following the steps outlined in the Account Engagement File Guide to assist you in your file management process.

NEW Sailings in Need of Support
Please encourage your travel partners to book their clients on the sailings in need of support listed below. Emphasize that solo travelers may enjoy these sailings with no single supplement and Free at Sea included!

Ship	Destination	Date	Link
Norwegian Breakaway	Greek Isles	May 6, 2023	Here
Norwegian Sun	Alaska	May 11, 2023	Here
Norwegian Breakaway	Greek Isles	May 16, 2023	Here
Norwegian Dawn	British Isles	May 14, 2023	Here
Norwegian Dawn	British Isles	May 24, 2023	Here
Norwegian Dawn	British Isles	June 3, 2023	Here
Norwegian Star	British Isles	May 11, 2023	Here
Norwegian Star	British Isles	May 21, 2023	Here

REMINDER Personalized Offers
The following is a list of all live personalized offers. For more information, please reference the external "Q1 Direct Mail Offers" and "Q2 Direct Mail Offers" articles on NCL Help. You can also find presentation slides in Presentation Builder here. For awareness, if a travel partner's client receives one of these offers, the travel partner can access and apply it to the reservation via the booking system in the coupons section.

Offer Description	Coupon Code	Effective Dates
20% off Europe sailings	EUFCC-20	March 13 - May 1, 2023
10% off All sailings	PGFCC-10	April 5 - May 31, 2023

UPDATED Norwegian Sky Cancelations
Please note that we are no longer canceling Norwegian Sky's sailings on January 27, 2025, and February 8, 2025. No communications were sent to guests regarding the original cancelation.

UPDATED Sailing Changes
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's internal "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Important to note that Norwegian Gem, Spirit, and Jewel have multiple itinerary changes. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.

Itinerary Changes

Norwegian Dawn

Norwegian Sun

Norwegian Escape

NEW Tutorials in NCLU
There are now two new videos regarding travel advisor commissions in NCLU's Tutorials section. Encourage your travel partners to review these videos to learn how to calculate their commission using BookNCL or the travel agent reservation confirmation.

REMINDER Additional Updates and Resources on Commissions
Find an updated Commission Summary presentation for 2023 here in Presentation Builder. It includes an overview of NCF commission eligibility, earning potential for 2023, the new commission tier parameters, and more.

Resources	Description	Location
NCL Help Commission Structure Article	Includes FAQS regarding NCF policy and standard commission.	Here
Commission Updates Summary Presentation	Includes an overview of NCF commission eligibility, earning potential, tier parameters, and more.	Here
Standard Cruise Calculation Presentation	Explains the process of calculating and confirming cruise fare commission.	Here
NCF Commission Calculation	Explains the process of calculating and confirming NCF commission in the booking system.	Here
NCL Earning Strategy Presentation Template	Template to use for agencies that have signed up and qualified to earn commission on NCFs.	Here

NEW Free Airfare Talking Points
Encourage your travel partners to access talking points regarding our Air program. With the new Free Airfare Talking Points sheet on Marketing Headquarters, your travel partners can position themselves as experts.

UPDATED Upcoming Promotions Cliffs
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC35," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC35" on NCL Help.

Promotion	Begins	Ends

April Pulse 3: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruisFirst (details below)	April 28, 2023	May 1, 2023

May Pulse 1: 35% Off All Cruises + Free At Sea/Pick 5	May 2, 2023	May 11, 2023

Mother's Day Flash Sale: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst	May 12, 2023	May 15, 2023

Memorial Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruiseFirst	May 16, 2023	May 31, 2023

June Pulse 1: 35% Off All Cruises + Free At Sea + Air + $250 CruiseFirst	June 1, 2023	June 15, 2023

June Pulse 2: 70% Off 2nd Guest + Free At Sea + Air + $250 CruiseFirst	June 16, 2023	June 19, 2023

UPDATED Current Promotional Offer
The current promotion (DISC35), which is currently advertised as "70% off 2nd guest" and includes $250 CruiseFirst, ends on May 1, 2023. Please note that the current promo toolkit on Marketing Headquarters features the generic "35% off" messaging. To promote "70% off 2nd guest," encourage your partners to share the pinned post on our Facebook page. Additionally, the current CruiseFirst offer only applies to sailings of six days or longer.

CruiseNext DoubleUP Offer
Book a balcony or above stateroom on any sailing at least four months in advance and apply TWO CruiseNext, CruiseNext Haven, or CruiseNext Lite deposits to any stateroom on any sailing in 2023 and forward. Guests must book at least four months before sailing. This offer will end on May 15, 2023. Find more details about CruiseNext in NCL Help's external "CruiseNext" article and have your partners download their CruiseNext Report here.

Military Appreciation Promo Code
The following are the benefits of using the MAP10OFF promo code:

It will allow us to manage the combinability of the offer. At the current time, the offer will continue to be combinable with all promotions.
Facilitates reporting of the new program.
With adding a promo code, there will also be an indication on the invoice (viewable in Seaware) that the reservation has this 10% discount. This will also reflect on the booking confirmation.

Latitude Extra Point: LATDBLX
The Latitude Extra Double Points LATDBLX has been extended through May 31, 2023. Two additional points per person, per night, will be given on select 2023 cruises. This offer is not applicable to select Alaska and Europe sailings. Find details regarding this offer in NCL Help's external LATBLX" article. Review the updated terms linked here in Sharepoint.

Latitude Promo Code: LATRIPLE
There are now three extra latitude points per night available for select 2023 Alaska, Europe, and Trans-Atlantic repositioning sailings. This promotion runs until May 31, 2023. Find details here.

Reduced Deposits
This offer has been extended through June 30, 2023. For additional information, please view the PDF here in SharePoint.

Future Cruise Credits
FCCs have been extended through June 30, 2023. The discount FCCs (the additional % off a future sailing) that were set to expire on December 31, 2022, will expire on that date. The coupons that were extended reflect the new date in the reservation system. Travel partners can download their list of clients with available FCCS here and watch a how-to video here.

Team Member Contact Cheat Sheet
Find a table highlighting Norwegian Cruise Line team members, what responsibilities they own, and what team they belong to here in Sharepoint.

Mo's Ninja Nuggets
Find the latest information and updates regarding groups here in Sharepoint.

Sales Focus List
The latest Sales Focus List, complete with the "Featured Itineraries" list on the third tab is here in Sharepoint.

Promo Sales Pal
The latest Promotional Sales Pal is located here in Sharepoint.

Beacon Archive Page
Access previous editions of the Beacon here.

  Account Engagement File Guide
The Account Engagement File Guide, located here in Sharepoint, includes best practices and outlines the process of uploading and searching for files in Account Engagement.

  Account Engagement Template Guide
For a step-by-step guide to locating and personalizing existing email templates in Account Engagement, find the Account Engagement Email located here in Sharepoint.

  Important Actions
Help your travel partners position themselves as the vacation expert their clients can trust by advising them to regularly familiarize themselves with the information featured on the following pages:

Country requirements here
Health and safety protocols here
Returning to service, found on NCL Help's "return to sail" page

Sales Systems and Operations Ticket Submissions
All ticket requests for the Sales Systems and Operations team have been moved from JotForm to Monday.com. Please bookmark and use the following links when submitting new ticket requests to the Sales Systems and Operations team.

Use the Sales Operations Requests link for:

Pardot, including resubscribing to Partners First emails
Salesforce
Territory Realignments
NCL Help
NCF Marketing Form/Dashboard
New Hire setup requests in Salesforce

Use the Sales Systems Requests link for:

Norwegian Central
BI Distribution List Changes
New Hire setup requests in Norwegian Central
Reporting GDS issues
Updates the Sales Contact page