Edition: April 10, 2023
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LATEST NEWS | TACTICAL UPDATES | SAILINGS UPDATES | EDUCATION
MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
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NEW
NCL Appoints John Chernesky as SVP of North America Sales
John Chernesky joins NCL as the brand's Senior Vice President of Sales for North America, as Todd Hamilton steps into a new strategic role, Senior Vice President of New Ventures, at Norwegian Cruise Line Holdings Ltd. Please find a list of communications regarding the transition below and click their respective links to review.
| Communication | Deployment Date | Sample/Link |
| NCL Press Release | April 10, 2023 | Here |
| President's Club Email | April 10, 2023 | Here |
| Partners First Email | April 10, 2023 | Here |
| Partners First Social Posts | April 10, 2023 | Main Page Live Here, Group Live Here |
| NCL LinkedIn Post | April 10, 2023 | Here |
| All Hands Call with John | April 11, 2023 | Live April 11, 2023 |
| President's Club Call | April 12, 2023 | Live April 12, 2023 |
| Partners First Facebook Reel | April 14, 2023 | Live April 14, 2023 |
| Trade Ad Launches | April 17, 2023 | Live April 17, 2023, Sample Here |
NEW
NCLH to Offer Starlink High-Speed Internet On Its Ships
On April 6, 2023, Norwegian Cruise Line Holdings Ltd. announced its plan to improve connectivity for guests and crew at sea by offering SpaceX's Starlink high-speed internet on its ships. Review the press release here for more details.
NEW
New Air Service Standards Page
The Air Service Standards Page has been revamped into a Q and A format to make it more easily digestible for our guests, team members, and travel partners. Please note that this will be a living website to give the Air Department flexibility to make changes where needed.
NEW Norwegian Spirit Pre-Cruise Hospitality Information
Due to limited commercial flight availability to Papeete, Tahiti, select guests and travel partners who have booked flights through NCL for Norwegian Spirit's April 12, 2023 sailing, will be receiving a communication, linked here. As identified guests will be arriving at 5:30 AM, we have arranged for a hospitality lounge to be available at the Tahiti Pearl Resort until it is time to depart to the port for embarkation. Please note that all guests will be notified directly, checked luggage will be transferred directly to the ship upon arrival at the airport, and complimentary breakfast will be available from 6 AM through 11 AM.
NEW Norwegian Joy Footloose Communication
On April 6, 2023, letters, linked here, were provided to all guests with reservations for Footloose on April 17, 2023, at 8 PM aboard Norwegian Joy's April 15, 2023 sailing. Please visit NCL Help's “Itinerary Changes” article and click the link for the respective ship to find a copy of the letter provided.
NEW Pride Of America Dining Availability
Today, a communication, linked here, is being provided to all guests and travel partners booked on Pride of America's April 15 and April 22, 2023, sailings. The letter includes important information regarding dining availability onboard. Please visit NCL Help's “Itinerary Changes” article, and click the link for the respective ship to find a copy of the letter provided.
NEW Image Usage Reminder
As a friendly reminder, any external communication, social post, or presentation from NCL should ONLY use images and assets within the NCL Image Library. Use of images that we do not have licensing for can and has in the past cost us millions in litigation. Should there be something that you need that you do not see in Image Library, please connect with your respective marketing contact internally, as they can assist in getting you an image.
NEW Group Recall List
There is a list of sailings, linked here, where an early group recall is necessary. Please note that speculative groups will be cleaned up by the end of the day, Friday, April 14. The deadline for CE, UK, INTL, Affinity, Tour Operators, and Protected Partners is Friday, April 21, 2023.
UPDATED
Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
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REMINDER
The Team Member Ship Familiarization Program has been relaunched to allow employees the opportunity to gain product knowledge. A complete FAQ has been prepared to outline all program details. Please note that you must enter your business email address when registering. Click here to view availability and register.
REMINDER
On March 30 and 31, 2023, letters, linked here, were sent to select guests on the following sailings. Due to select dining times being oversold on the below dates and venues, select dining reservations are being canceled. Please visit NCL Help's “Itinerary Changes” article and click the link for the respective ship to find copies of the letters provided.
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Ship |
Sailing Date |
Restaurant |
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Norwegian Joy |
April 27, 2023 |
Cagney’s on April 30 |
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Norwegian Breakaway |
April 20, 2023 |
La Cucina on April 25 |
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Norwegian Breakaway |
April 20, 2023 |
Le Bistro on April 23 |
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Norwegian Breakaway |
April 20, 2023 |
Les Bistro on April 26 |
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Norwegian Prima |
April 23, 2023 |
Teppanyaki on April 24 |
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Tactical UPDATES
UPDATED
The following is a list of all live personalized offers. For more information, please reference the external "Q1 Direct Mail Offers" and "Q2 Direct Mail Offers" articles on NCL Help. You can also find presentation slides in Presentation Builder here. For awareness, if a travel partner's client receives one of these offers, the travel partner can access and apply it to the reservation via the booking system in the coupons section.
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Offer Description |
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Coupon Code |
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Effective Dates |
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AKFCC-50S |
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February 22 - April 15, 2023 |
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AKFCC-20S |
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February 22 - April 15, 2023 |
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EUFCC-20 |
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March 13 - May 1, 2023 |
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| 10% off All sailings | PGFCC-10 | April 5 - May 31, 2023 |
REMINDER
For a limited time, guests can enjoy a 8-day, open-jaw sailing on Norwegian Jewel's April 23, 2023 sailing. Guests can start booking at the low rate of $399, with Free at Sea included. Solo travelers have the chance to book this deal at no single supplement on IX, IF, OX, and OK stateroom categories. Families can take advantage of the Kids Sail Free promotion that allows third and fourth guests to sail free of charge. With $0 NCFs, this deal is a win for everyone. Encourage your travel partners to book their clients on this sailing today.
REMINDER
The following sailings are in need of support. Please encourage your travel partners to book clients on these sailings and emphasize that they all qualify for commission on NCFs. For assets they can use to promote, please point partners to the Europe Toolkit found here.
| Ship | Sailing Date | Destination | Link |
| Norwegian Star | November 1, 2023 | Spain, Morocco, Gibraltar | Here |
| Norwegian Star | November 12, 2023 | Spain, Portugal, and the Canary Islands | Here |
| Norwegian Star | September 9, 2023 | Iceland and Norway | Here |
| Norwegian Star | September 23, 2023 | Dublin, Belfast, Cork, and Galway | Here |
| Norwegian Gem | September 7, 2023 | France, Spain, and Portugal | Here |
| Norwegian Dawn | October 14, 2023 | France, Spain, Portugal, and Belgium | Here |
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SAILING UPDATES
UPDATED
The latest deployments officially open for sale are sailings aboard Norwegian Jewel, Sky, Jade, and Dawn. Please find the sailing information here in Sharepoint. As a reminder, no new speculative group space is available for sailings leaving January 1, 2023, and later. Please do not send requests to the Group Booking Requests team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes |
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EDUCATION UPDATES
The Caribbean Core Presentation is now complete and has been uploaded to Presentation Builder here. The presentation provides an overview of Caribbean destination experiences, ports of call, itinerary highlights, promotions, resources, and more, including a slide that lists reasons why to choose a cruise to the Caribbean with NCL.
REMINDER
Find an updated Commission Summary presentation for 2023 here in Presentation Builder. It includes an overview of NCF commission eligibility, earning potential for 2023, the new commission tier parameters, and more.
| Resources | Description | Location |
| NCL Help Commission Structure Article | Includes FAQS regarding NCF policy and standard commission. | Here |
| Commission Updates Summary Presentation | Includes an overview of NCF commission eligibility, earning potential, tier parameters, and more. | Here |
| Standard Cruise Calculation Presentation | Explains the process of calculating and confirming cruise fare commission. | Here |
| NCF Commission Calculation | Explains the process of calculating and confirming NCF commission in the booking system. | Here |
| NCL Earning Strategy Presentation Template | Template to use for agencies that have signed up and qualified to earn commission on NCFs. | Here |
The Free Airfare Talking Points Flyer has been updated here in Marketing Headquarters. It includes an on overview of the benefits, value, safety, and variety of options clients gain when they book Free Airfare with NCL.
PROMOTIONS
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC50," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC50" on NCL Help.
| Promotion | Begins | Ends |
| April Pulse 1: Free 2nd Guest + Free At Sea/Pick 5 Your travel partners can share this promo on Facebook with the post pinned here. |
April 1, 2023 | April 13, 2023 |
| April Pulse 2: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst | April 14, 2023 | April 20, 2023 |
| April Pulse 3: 70% Off 2nd Guest + Free At Sea/Pick 5 | April 21, 2023 | April 28, 2023 |
| April Pulse 3: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruisFirst | April 28, 2023 | May 1, 2023 |
| May Pulse 1: 35% Off All Cruises + Free At Sea/Pick 5 | May 2, 2023 | May 11, 2023 |
| Mother's Day Flash Sale: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst | May 12, 2023 | May 15, 2023 |
| Memorial Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruiseFirst | May 16, 2023 | May 31, 2023 |
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IMPORTANT
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UPDATED |
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Use the Sales Operations Requests link for:
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Use the Sales Systems Requests link for:
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