Edition: April 10, 2023
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LATEST NEWS | TACTICAL UPDATES | SAILINGS UPDATES | EDUCATION
MARKETING ASSETS | PROMOTIONS | RESOURCES


As a reminder, the information outlined in any edition of the Beacon is
 for internal use only.
Please do not share this link with anyone outside of the NCL organization.

LATEST NEWS


NEW  NCL Appoints John Chernesky as SVP of North America Sales
John Chernesky joins NCL as the brand's Senior Vice President of Sales for North America, as Todd Hamilton steps into a new strategic role, Senior Vice President of New Ventures, at Norwegian Cruise Line Holdings Ltd. Please find a list of communications regarding the transition below and click their respective links to review.  
 

Communication Deployment Date Sample/Link
NCL Press Release April 10, 2023 Here
President's Club Email  April 10, 2023 Here
Partners First Email April 10, 2023 Here
Partners First Social Posts April 10, 2023 Main Page Live Here, Group Live Here
NCL LinkedIn Post April 10, 2023 Here
All Hands Call with John April 11, 2023 Live April 11, 2023
President's Club Call April 12, 2023 Live April 12, 2023
Partners First Facebook Reel April 14, 2023 Live April 14, 2023
Trade Ad Launches April 17, 2023 Live April 17, 2023, Sample Here
 


NEW  NCLH to Offer Starlink High-Speed Internet On Its Ships
On April 6, 2023, Norwegian Cruise Line Holdings Ltd. announced its plan to improve connectivity for guests and crew at sea by offering SpaceX's Starlink high-speed internet on its ships. Review the press release here for more details.

NEW  New Air Service Standards Page
The Air Service Standards Page has been revamped into a Q and A format to make it more easily digestible for our guests, team members, and travel partners. Please note that this will be a living website to give the Air Department flexibility to make changes where needed.

NEW  Norwegian Spirit Pre-Cruise Hospitality Information
Due to limited commercial flight availability to Papeete, Tahiti, select guests and travel partners who have booked flights through NCL for Norwegian Spirit's April 12, 2023 sailing, will be receiving a communication, linked here. As identified guests will be arriving at 5:30 AM, we have arranged for a hospitality lounge to be available at the Tahiti Pearl Resort until it is time to depart to the port for embarkation. Please note that all guests will be notified directly, checked luggage will be transferred directly to the ship upon arrival at the airport, and complimentary breakfast will be available from 6 AM through 11 AM. 

NEW  Norwegian Joy Footloose Communication
On April 6, 2023, letters, linked here, were provided to all guests with reservations for Footloose on April 17, 2023, at 8 PM aboard Norwegian Joy's April 15, 2023 sailing. Please visit NCL Help's “Itinerary Changes” article and click the link for the respective ship to find a copy of the letter provided.

NEW  
Pride Of America Dining Availability
Today, a communication, linked here, is being provided to all guests and travel partners booked on Pride of America's April 15 and April 22, 2023, sailings. The letter includes important information regarding dining availability onboard. Please visit NCL Help's “Itinerary Changes” article, and click the link for the respective ship to find a copy of the letter provided.

NEW  Image Usage Reminder
As a friendly reminder, any external communication, social post, or presentation from NCL should ONLY use images and assets within the NCL Image Library. Use of images that we do not have licensing for can and has in the past cost us millions in litigation. Should there be something that you need that you do not see in Image Library, please connect with your respective marketing contact internally, as they can assist in getting you an image. 


NEW  Group Recall List
There is a list of sailings, linked here, where an early group recall is necessary. Please note that speculative groups will be cleaned up by the end of the day, Friday, April 14. The deadline for CE, UK, INTL, Affinity, Tour Operators, and Protected Partners is Friday, April 21, 2023. 


UPDATED  Partners First File Names
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.

  • partners_first_4423_NCL_Help_Hero
  • partners_first_4423_cruisetour_slice
  • partners_first_4423_personalized_offer
  • partners_first_4423_specialty_dining
  • partners_first_4423_accessibility_slice
  • partners_first_4423_studio_category

 

  • partners_first_4623_TravelAge_West_WAVE_Awards_Hero.jpg
  • partners_first_4623_travelage_west_WAVE_category_slice
  • YELLOW_VOTE_TODAY_CTA_JOST
  • Weekly_Wave_040923_DH_Slice
  • weekly_wave_121122_ncl_picks_of_the_month_slice
  • Weekly_Wave_040923_2ndGuestFree_Slice

REMINDER  Ship Familiarization Program
The Team Member Ship Familiarization Program has been relaunched to allow employees the opportunity to gain product knowledge. A complete FAQ has been prepared to outline all program details. Please note that you must enter your business email address when registering. Click here to view availability and register.

REMINDER  Dining Cancelations on Norwegian Joy, Breakaway, and Prima
On March 30 and 31, 2023, letters, linked here, were sent to select guests on the following sailings. Due to select dining times being oversold on the below dates and venues, select dining reservations are being canceled. Please visit NCL Help's “Itinerary Changes” article and click the link for the respective ship to find copies of the letters provided.

Ship

Sailing Date

Restaurant

Norwegian Joy

April 27, 2023

Cagney’s on April 30

Norwegian Breakaway

April 20, 2023

La Cucina on April 25

Norwegian Breakaway

April 20, 2023

Le Bistro on April 23

Norwegian Breakaway

April 20, 2023

Les Bistro on April 26

Norwegian Prima

April 23, 2023

Teppanyaki on April 24


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Tactical UPDATES

UPDATED  Personalized Offers
The following is a list of all live personalized offers. For more information, please reference the external "Q1 Direct Mail Offers" and "Q2 Direct Mail Offers" articles on NCL Help. You can also find presentation slides in Presentation Builder here. For awareness, if a travel partner's client receives one of these offers, the travel partner can access and apply it to the reservation via the booking system in the coupons section.
 

Offer Description

 

Coupon Code

 

Effective Dates

50% off Sun, Spirit, and Jewel to Alaska

 

AKFCC-50S

 

February 22 - April 15, 2023

20% off Encore and Bliss to Alaska

 

AKFCC-20S

 

February 22 - April 15, 2023

20% off Europe sailings

 

EUFCC-20

 

March 13 - May 1, 2023

10% off All sailings   PGFCC-10   April 5 - May 31, 2023

REMINDER  Last-Minute Deals on Norwegian Jewel
For a limited time, guests can enjoy a 8-day, open-jaw sailing on Norwegian Jewel's April 23, 2023 sailing. Guests can start booking at the low rate of $399, with Free at Sea included. Solo travelers have the chance to book this deal at no single supplement on IX, IF, OX, and OK stateroom categories. Families can take advantage of the Kids Sail Free promotion that allows third and fourth guests to sail free of charge. With $0 NCFs, this deal is a win for everyone. Encourage your travel partners to book their clients on this sailing today. 

REMINDER  Sailings in Need of Support
The following sailings are in need of support. Please encourage your travel partners to book clients on these sailings and emphasize that they all qualify for commission on NCFs. For assets they can use to promote, please point partners to the Europe Toolkit found here
 
Ship Sailing Date Destination Link
Norwegian Star November 1, 2023 Spain, Morocco, Gibraltar Here
Norwegian Star November 12, 2023 Spain, Portugal, and the Canary Islands Here
Norwegian Star September 9, 2023 Iceland and Norway Here
Norwegian Star September 23, 2023 Dublin, Belfast, Cork, and Galway Here
Norwegian Gem September 7, 2023 France, Spain, and Portugal Here
Norwegian Dawn October 14, 2023 France, Spain, Portugal, and Belgium Here


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SAILING UPDATES

UPDATED  Open for Sale: Norwegian Jewel, Sky, Jade, and Dawn
The latest deployments officially open for sale are sailings aboard Norwegian Jewel, Sky, Jade, and Dawn. Please find the sailing information here in Sharepoint. As a reminder, no new speculative group space is available for sailings leaving January 1, 2023, and later. Please do not send requests to the Group Booking Requests team or try to create new Speculative Group Space in Seaweb ABE. 

UPDATED  Sailing Changes
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
Itinerary Changes  
  • Norwegian Jewel
  • Norwegian Sky

 

 


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EDUCATION UPDATES

NEW  Caribbean Core Presentation 
The Caribbean Core Presentation is now complete and has been uploaded to Presentation Builder here. The presentation provides an overview of Caribbean destination experiences, ports of call, itinerary highlights, promotions, resources, and more, including a slide that lists reasons why to choose a cruise to the Caribbean with NCL.       

REMINDER  2023 Commission Updates and Resources
Find an updated Commission Summary presentation for 2023 here in Presentation Builder. It includes an overview of NCF commission eligibility, earning potential for 2023, the new commission tier parameters, and more.
 
Resources Description Location
NCL Help Commission Structure Article Includes FAQS regarding NCF policy and standard commission. Here
Commission Updates Summary Presentation Includes an overview of NCF commission eligibility, earning potential, tier parameters, and more. Here
Standard Cruise Calculation Presentation Explains the process of calculating and confirming cruise fare commission. Here
NCF Commission Calculation Explains the process of calculating and confirming NCF commission in the booking system. Here
NCL Earning Strategy Presentation Template Template to use for agencies that have signed up and qualified to earn commission on NCFs. Here

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MARKETING ASSETS

UPDATED   Free Airfare Talking Points Flyer
The Free Airfare Talking Points Flyer has been updated here in Marketing Headquarters. It includes an on overview of the benefits, value, safety, and variety of options clients gain when they book Free Airfare with NCL. 

 
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PROMOTIONS
UPDATED  Upcoming Promotions Cliffs
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC50," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC50" on NCL Help. 
 
Promotion Begins Ends
April Pulse 1: Free 2nd Guest + Free At Sea/Pick 5
Your travel partners can share this promo on Facebook with the post pinned here.
April 1, 2023 April 13, 2023
     
April Pulse 2: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst April 14, 2023 April 20, 2023
     
April Pulse 3: 70% Off 2nd Guest + Free At Sea/Pick 5 April 21, 2023 April 28, 2023
     
April Pulse 3: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruisFirst April 28, 2023 May 1, 2023
     
May Pulse 1: 35% Off All Cruises + Free At Sea/Pick 5 May 2, 2023 May 11, 2023
     
Mother's Day Flash Sale: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst May 12, 2023 May 15, 2023
     
Memorial Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruiseFirst May 16, 2023 May 31, 2023

 

IMPORTANT  DISC50 Ending Soon
The current promotion, DISC50, advertised as 2nd Guest Free ends on April 13, 2023. Please note that the current promotion will change to DISC35 effective April 14, 2023, and will offer 35% off of voyage fares. 

UPDATED  CruiseNext DoubleUP Revised Deadline
This offer allows the application of two CruiseNext Cruise Reward, CruiseNext, CruiseNext Haven, or CruiseNext Lite deposits to any stateroom on any 2023 cruise booked at least four months before sailing. This offer will now end on April 15, 2023. Find the revised terms linked here. Learn more about the offer hereand have your partners download their CruiseNext Report here.

Military Appreciation Promo Code
The following are the benefits of using the MAP10OFF promo code:

  • It will allow us to manage the combinability of the offer. At the current time, the offer will continue to be combinable with all promotions. 
  • Facilitates reporting of the new program.
  • With adding a promo code, there will also be an indication on the invoice (viewable in Seaware) that the reservation has this 10% discount. This will also reflect on the booking confirmation. 


 

 
 

UPDATED  Latitude Extra Point: LATDBLX
The Latitude Extra Double Points LATDBLX has been extended through May 31, 2023. Two additional points per person, per night, will be given on select 2023 cruises. This offer is not applicable to select Alaska and Europe sailings. Find details here

Latitude Promo Code: LATRIPLE
​​​​There are now three extra latitude points per night available for select 2023 Alaska, Europe, and Trans-Atlantic repositioning sailings. This promotion runs until May 31, 2023. Find details here.


Reduced Deposits
This offer has been extended through June 30, 2023. For additional information, please view the PDF here in SharePoint. 
 
​​​
Future Cruise Credits
FCCs have been extended through June 30, 2023. The discount FCCs (the additional % off a future sailing) that were set to expire on December 31, 2022, will expire on that date. The coupons that were extended reflect the new date in the reservation system. Travel partners can download their list of clients with available FCCS here and watch a how-to video here.



 

 Team Member Contact Cheat Sheet
Find a table highlighting Norwegian Cruise Line team members, what responsibilities they own, and what team they belong to here in Sharepoint. 

 
 Mo's Ninja Nuggets
Find the latest information and updates regarding groups here in Sharepoint. 

 
Sales Focus List
The latest Sales Focus List, complete with the "Featured Itineraries" list on the third tab is here in Sharepoint.​​​​​


 Promo Sales Pal
The latest Promotional Sales Pal is located here in Sharepoint. 


NEW  Beacon Archive Page
Access previous editions of the Beacon here

 

 

  Account Engagement File Guide
The Account Engagement File Guide, located here in Sharepoint, includes best practices and outlines the process of uploading and searching for files in Account Engagement.

 
 Account Engagement Template Guide
For a step-by-step guide to locating and personalizing existing email templates in Account Engagement, find the Account Engagement Email located 
here in Sharepoint.

 
 Important Actions
Help your travel partners position themselves as the vacation expert their clients can trust by advising them to regularly familiarize themselves with the information featured on the following pages:

  • Country requirements here
  • Health and safety protocols here
  • Returning to service, found on NCL Help's "return to sail" page
 


NEW  Sales Systems and Operations Ticket Submissions
All ticket requests for the Sales Systems and Operations team have been moved from JotForm to Monday.com. Please bookmark and use the following links when submitting new ticket requests to the Sales Systems and Operations team. 

 
 
  • Pardot
  • Salesforce
  • Territory Realignments
  • NCL Help
  • NCF Marketing Form/Dashboard
  • New Hire setup requests in Salesforce
 

Use the Sales Systems Requests link for: 

  • Norwegian Central
  • BI Distribution List Changes
  • New Hire setup requests in Norwegian Central
  • Reporting GDS issues
  • Updates the Sales Contact page
 

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