Edition: April 3, 2023
TOP
![]()
LATEST NEWS | TACTICAL UPDATES | SAILINGS UPDATES | EDUCATION
MARKETING ASSETS | PROMOTIONS | RESOURCES
As a reminder, the information outlined in any edition of the Beacon is for internal use only.
Please do not share this link with anyone outside of the NCL organization.
NEW
NCL Announces Exclusive Partnership with the Miami Marlins
On March 28, 2023, NCL made a splash with the announcement to team up with the Miami Marlins in an exclusive partnership. Throughout the season, fans will have a chance to win $1000 onboard credit for a future NCL cruise during Marlins’ home games at loanDepot park. Review the press release here for more details.
NEW
David Herrera Addresses the Trade
Encourage your travel partners to view this video on the Partners First Facebook page, which features a special message from David Herrera, expressing his enthusiasm and commitment to the travel partner community.
NEW May Health and Safety Requirements
On April 3, 2023, a communication, linked here, was sent to all guests and travel partners with active BK reservations for all sailings from May 1, through May 31, 2023. This communication has important information regarding our updated health and safety protocols and travel requirements for the destinations they will be visiting. Please refer travel partners to www.ncl.com/sail-safe and www.ncl.com/travel-requirements-by-country for the most up-to-date protocols and requirements. Visit NCL Help’s “Itinerary Changes” article and click the link for the respective ship to find a copy of the letter provided.
NEW Dining Cancelations on Norwegian Joy, Gem Encore, Bliss, Breakaway, and Prima
On March 30 and 31, 2023, letters, linked here, were sent to select guests on the following sailings. Due to select dining times being oversold on the below dates and venues, select dining reservations are being canceled. Visit NCL Help’s “Itinerary Changes” article and click the link for the respective ship to find copies of the letters provided.
|
Ship |
Sailing Date |
Restaurant |
|
Norwegian Joy |
April 1, 2023 |
Ocean Blue on April 6 |
|
Norwegian Joy |
April 1, 2023 |
Teppanyaki on April 6 |
|
Norwegian Joy |
April 27, 2023 |
Cagney’s on April 30 |
|
Norwegian Gem |
April 5, 2023 |
Cagney’s on April 9 |
|
Norwegian Encore |
April 2, 2023 |
Teppanyaki on April 7 |
|
Norwegian Encore |
April 9, 2023 |
Teppanyaki on April 13 |
|
Norwegian Bliss |
April 2, 2023 |
Ocean Blue on April 3 |
|
Norwegian Bliss |
April 2, 2023 |
Ocean Blue on April 6 |
|
Norwegian Bliss |
April 2, 2023 |
Cagney’s on April 7 |
|
Norwegian Bliss |
April 2, 2023 |
Cagney’s on April 8 |
|
Norwegian Breakaway |
April 20, 2023 |
La Cucina on April 25 |
|
Norwegian Breakaway |
April 20, 2023 |
Le Bistro on April 23 |
|
Norwegian Breakaway |
April 20, 2023 |
Les Bistro on April 26 |
|
Norwegian Prima |
April 2, 2023 |
Los Lobos on April 3 |
|
Norwegian Prima |
April 9, 2023 |
Onda on April 13 |
|
Norwegian Prima |
April 9, 2023 |
Palomar on April 10 |
|
Norwegian Prima |
April 9, 2023 |
Los Lobos on April 14 |
|
Norwegian Prima |
April 23, 2023 |
Teppanyaki on April 24 |
NEW
On March 30, 2023, a communication (linked here) was provided to all guests and travel partners booked on Pride of America’s April 1 and April 8, 2023, sailings. The communication includes important information regarding dining availability onboard. Please visit NCL Help’s “Itinerary Changes” and click the link for the respective ship to find a copy of the letter provided.
NEW
Effective April 3, 2023, we are excited to announce the Explore Athens Cruisetour for 2023 and 2024, a 3-day and 2-night pre-cruise-only land program departing from Athens, Greece. Please note that Cruisetours are different from shore excursions and should NOT be transferred to the Shore Excursion department. For additional information, visit NCL Help's "Explore Athens Pre Cruisetour" article. The following sailing dates are available for booking:
NEW
The Sales Analytics and Operations team has created an updated Production Study that is now live in Salesforce. Access the production study using the Production Study Tab under an account. Key highlights of the updated production study include:
- Current year comparison ST4Y (2019)
- Net bookings and revenue metrics instead of gross
- Average commission per booking in 2023 VS. 2019
NEW
On Friday, April 7, and Sunday, April 9, 2023, Guest Services, including the Resolution Desk, will be observing early closure. Please see the adjusted hours of operation below:
- April 7, 2023: 8AM - 8PM (EST)
- April 9, 2023: 9AM - 6PM (EST)
NEW
On March 31, 2023, a communication was sent to select guests regarding a credit card processing error that occurred on March 5, 2023. You can find the letter here to review additional details.
UPDATED
As a reminder, files are occasionally deleted to create space for new files. To avoid uploading duplicate files, please reference the guide that includes best practices and outlines the process of uploading and searching for existing files in Account Engagement, found in the resources section below. Below are the names of the recent Partners First files. Please note that underscores represent spaces, and parentheses are not part of the names.
|
|
|
NEW
For a limited time, guests can enjoy a 7-day, open-jaw sailing on Norwegian Jewel's April 23, 2023 sailing. Guests can start booking at the low rate of $399, with Free at Sea included. Solo travelers have the chance to book this deal at no single supplement on IX, IF, OX, and OK stateroom categories. Families can take advantage of the Kids Sail Free promotion that allows third and fourth guests to sail free of charge. With $0 NCFs, this deal is a win for everyone. Encourage your travel partners to book their clients on this sailing today.
NEW
The following sailings are in need of support. Please encourage your travel partners to book clients on these sailings and emphasize that they all qualify for commission on NCFs. For assets they can use to promote, please point partners to the Europe Toolkit found here.
| Ship | Sailing Date | Destination | Link |
| Norwegian Star | November 1, 2023 | Spain, Morocco, Gibraltar | Here |
| Norwegian Star | November 12, 2023 | Spain, Portugal, and the Canary Islands | Here |
| Norwegian Star | September 9, 2023 | Iceland and Norway | Here |
| Norwegian Star | September 23, 2023 | Dublin, Belfast, Cork, and Galway | Here |
| Norwegian Gem | September 7, 2023 | France, Spain, and Portugal | Here |
| Norwegian Dawn | October 14, 2023 | France, Spain, Portugal, and Belgium | Here |
REMINDER
The following is a list of all live personalized offers. For more information, please reference the external "Q1 Direct Mail Offers" article on NCL Help. You can also find presentation slides in Presentation Builder here. For awareness, if a travel partner's client receives one of these offers, the travel partner can access and apply it to the reservation via the booking system in the coupons section.
|
Offer Description |
|
Coupon Code |
|
Effective Dates |
|
|
AKFCC-50S |
|
February 22-April 15, 2023 |
|
|
|
AKFCC-20S |
|
February 22-April 15, 2023 |
|
|
|
EUFCC-20 |
|
March 13 - May 1, 2023 |
BACK TO TOP
SAILING UPDATES
NEW
On March 29, 2023, a letter, found here, was sent to all guests and travel partners booked on Norwegian Pearl's March 31, 2023, sailing. Additionally, this communication will be provided to all guests and travel partners booked on Norwegian Pearl’s sailings from April 7, through and including October 20, 2023, 3 days prior to sailing. The letter contains important information regarding severe traffic anticipated at embarkation due to a closure of the Sumner Tunnel in Boston, Massachusetts. In order to ensure a smooth embarkation day, we highly encourage all guests to please allow ample time to get to the port. Visit NCL’s Help’s “Itinerary Changes” article to find a copy of the letter provided.
UPDATED
The latest deployments officially open for sale are sailings aboard Norwegian Jewel. Please find the sailing information here in Sharepoint. As a reminder, no new speculative group space is available for sailings leaving January 1, 2023, and later. Please do not send requests to the Group Booking Requests team or try to create new Speculative Group Space in Seaweb ABE.
UPDATED
In case you missed it, changes have been made to sailings on the ships listed below. Find the notification letters on NCL Help's "Itinerary Changes" page regarding the respective ship. You can also access this page via the Itinerary Changes button on Norwegian Central's Learn column. Please note that when it comes to cancelations, commissions are protected for reservations that were paid in full, unless noted otherwise.
| Itinerary Changes |
|
|
|
BACK TO TOP
EDUCATION UPDATES
NEW How To Book Modules Added To NCLU
Two new modules regarding affinity groups have been added to the Groups by NCL section of NCLU’s How to Book series. Help your travel partners learn how to send an affinity group detail report with this module, or how to add guests to an affinity group with this module.
NEW 2023 Commission Update Summary in Presentation Builder
Find an updated Commission Summary presentation for 2023 here in Presentation Builder. It includes an overview of NCF commission eligibility, earning potential for 2023, the new commission tier parameters, and more.
NEW Destination Slides in Presentation Builder
Help your travel partners position an NCL cruise to Europe or Alaska with the Europe Destination 2023 Slide and the 2023 Alaska Summary Slide, which both include an overview of unique itineraries, ports, and ships.
NEW Expanded Slides In Presentation Builder
Keep current by reviewing the following presentations, updated recently to address more topics. The Free at Sea presentation has been expanded to include considerations for the top offer components, including open bar, dining, and Shorex. The Air Promotion presentation has been expanded to include promotion considerations from the Terms and Conditions.
UPDATED
The Cruise Event toolkits have been updated with new planning guides for travel partners to begin the necessary steps to planning their own cruise events. Find the In-Person Planning Guide here and the Virtual Planning Guide here.
UPDATED
The Free at Sea Offer Details Flyer has been updated with up-to-date prices and contains everything you need to know to promote NCL's Free at Sea offer, including what drinks are included with Free Unlimited Open Bar, a list of frequently asked questions regarding Free at Sea, and more.
UPDATED
If you would like to order USB for an upcoming event, please allow three or more weeks for processing and shipping. To place an order, email trademarketing@ncl.com and include the quantity, shipping address, and phone number.
PROMOTIONS
Below is a list of the upcoming promotion cliffs with details regarding the offer as they will appear on NCL.com. As a reminder, the below cliffs are for internal purposes only. Additionally, please note that these promotions appear in the booking system as "DISC50," unless noted otherwise. Full details regarding the promotion, including combinability, can be found after searching "DISC50" on NCL Help.
| Promotion | Begins | Ends |
| April Pulse 1: Free 2nd Guest + Free At Sea/Pick 5 Your travel partners can share this promo on Facebook with the post pinned here. |
April 1, 2023 | April 13, 2023 |
| April Pulse 2: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst | April 14, 2023 | April 20, 2023 |
| April Pulse 3: 70% Off 2nd Guest + Free At Sea/Pick 5 | April 21, 2023 | April 28, 2023 |
| April Pulse 3: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruisFirst | April 28, 2023 | May 1, 2023 |
| May Pulse 1: 35% Off All Cruises + Free At Sea/Pick 5 | May 2, 2023 | May 11, 2023 |
| Mother's Day Flash Sale: 35% Off All Cruises + Free At Sea/Pick 5 + $250 CruiseFirst | May 12, 2023 | May 15, 2023 |
| Memorial Day Sale: 70% Off 2nd Guest + Free At Sea/Pick 5 + $250 CruiseFirst | May 16, 2023 | May 31, 2023 |
|
IMPORTANT
|
|
|
|
|
|
|
|
|
|
Use the Sales Operations Requests link for:
|
Use the Sales Systems Requests link for:
|
BACK TO TOP
