The State of Influencer Marketing 2018

81% of marketers are using influencer content in other channels, with 51% reporting that it outperforms brand-created content.

The State of Influencer Marketing 2018 was designed to understand how B2C marketers view influencer marketing going into 2018. 181 marketers and their agencies participated in The State of Influencer Marketing 2018 across a variety of industries, including CPG, Food & Beverage, Media, and Retail.

Key findings from this report include:

  • 86% of marketers used influencer marketing in 2017, 92% of whom found it to be effective.
  • 39% of marketers plan to increase their influencer marketing budgets in 2018, with only 5% planning a decrease.
  • 92% of marketers cite Instagram as the most important social network for influencer marketing in 2018, followed by Facebook (77%). At 71%, blogs are a close third, up from 48% last year.
  • 52% of marketers are planning programs that leverage multiple types of influencers (celebrities, top-tier, bloggers, micro-influencers) as part of an integrated strategy.
  • 44% of marketers plan to use influencer content to improve the performance of other digital channels and 36% will integrate influencer content with e-commerce to drive product sales in 2018.

Discover the latest trends, best practices and guidelines to help inform your 2018 influencer marketing plan. Download The State of Influencer Marketing 2018 today.

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