Knowing where engaged and non-engaged patrons are located highlights the value of patron mapping. Is the library reaching as many patrons as possible? Are there transportation limitations or language barriers that inhibit use of services? Do communities with the most need have access to outreach services?
In 15 minutes, learn how relying on data, not instinct, to inform the library’s most critical decisions ensures resources are being used wisely and community needs within and beyond library walls are being met.
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