Is TV Just TV?

With the evolution in technology and the rapid growth of streaming, consumers today have nearly unlimited choices of what and how to watch. While on the surface, this may seem like a positive, in reality, it’s led to viewers feeling overwhelmed.

This new streaming first reality is creating an environment of complexity and fragmentation for advertisers to reach audiences. As the lines continue to blur between linear and streaming, we need to ask ourselves if it is time to ditch the acronyms. Is TV just TV?


Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better understand the latest perceptions and habits around watching TV.

Download the study to learn about:

  • The perception of advertising in streaming and non-streaming environments
  • Viewer behaviour when discovering new content to watch 
  • Consumer attitudes to free streaming services 
  • And much more!

Download Now