Is TV Just TV?
With the evolution in technology and the rapid growth of streaming, consumers today have nearly unlimited choices of what and how to watch. While on the surface, this may seem like a positive, in reality, it’s led to viewers feeling overwhelmed.
This new streaming first reality is creating an environment of complexity and fragmentation for advertisers to reach audiences. As the lines continue to blur between linear and streaming, we need to ask ourselves if it is time to ditch the acronyms. Is TV just TV?
