Customer Experience and Innovation Yellow Paper
The world in which we live, and work, is evolving rapidly. We’ve all experienced great uncertainty and unprecedented challenges due to the pandemic but, as is often the case, with adversity comes opportunity. 
With so much in the mix, we’ve created this paper to explore some of the key factors of the current customer experience and innovation landscape, and to shine a light on some of the exciting developments coming up and their impact on businesses. Importantly, we hope to inspire businesses to embrace change and the opportunities, as we have been inspired to do. I hope you find this an interesting read.
Edmund King OBE
AA President

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