Whitepaper: The rise of women's sports

Download the latest Nielsen Sports and Leaders whitepaper examining who’s watching women’s sport and the rising sponsorship and media market for female teams and events.

Making sense of the exciting and growing women’s sport marketplace is fundamental for rights holders, brands and other stakeholders currently operating in – or looking to enter – the space. This report, another collaborating between Leaders and Nielsen Sports, is built around research conducted across eight of the most commercially active sports markets, plus interviews conducted throughout the year at the think tanks hosted by Leaders as part of our XX Series.

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