The Next Generation Stadium
A state-of-the-art new stadium project in the modern era of sports and entertainment is likely to be a billion-dollar-plus endeavour. The stakes have never been higher. Venue operators are working in an increasingly competitive landscape, but fundamentally, the objective remains the same: attract consumers to the venue, offer them a range of content, experiences and amenities that will engage and delight, keep them there for as long as possible, and make sure they want to come back.
Download the latest Leaders Report for free today for a comprehensive assessment of the latest innovations being deployed in stadium design and redevelopment across the world over the next five years, and for cutting-edge insight into how revenue-based design is helping to supercharge the fan experience.