Leaders Special Report – Sport and Gamification
The concept of gamification sits at the core of many of the most successful fan engagement initiatives in sport.
As digital delivery and consumption become more sophisticated - and, in the current climate, more necessary - it's a concept that will be turned to by sports organisations the world over. This report showcases some of the most impactful recent examples of gamified activations employed both in the in-stadium fan experience, and via digital products.
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