Leaders Special Report: Digital transformation in sport


There are plenty of definitions of digital transformation, but most riff on a central theme: the adaptation or reimagining of a business in the digital age, which could include new or modified business processes, culture, output, or customer experiences to meet changing demand, expectations, and markets.

The sports industry, like any other, is undergoing its own process. But, unlike a lot of industries, content output and constant outreach and engagement with consumers are fundamental to the approach that most sports organisations are taking.

In the latest Leaders Special Report, we shine a light on four major sporting rights holders - the PGA Tour, AS Roma, Nascar, and UEFA - examine their approach to digital transformation, and showcase some of their key successes along the way.

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