The customer experience has never been more relevant

The shift from tracking leads and sales to tracking customer satisfaction is a recent trend we’ve seen across the board.

From marketing to sales to IT, customer service initiatives are top priority. Great experiences reap great rewards. Almost two-thirds of customers are willing to pay a premium for a better experience.

And it has a flow-on effect – a standout experience with one company means nearly three-quarters of customers hold other companies to higher standards. If you’re not focused on the customer experience as a priority, you’re falling behind.

What you'll Learn

Find out from 500 Consumer and Business Buyers in Australia and New Zealand

+ How customer expectations are shifting
+ Which emerging technologies are most engaging
+ The importance of trust in customer relationships
+ How corporate values impact on the customer’s buying decisions