Tuesdays with Coleman is our weekly blog series for tips and insights on branding, content and research strategy.
Take a look at our top blogs of 2020 (so far) and subscribe for fresh insights in your inbox each Tuesday!
As the world has turned upside down for the foreseeable future, the team at Coleman Insights has been engaged in conversations with our clients about how to navigate the new landscape…Read More
While Pop remains the best-performing genre, the award for “most improved” goes to Country. Country titles have gone from 12% of the Top 100 in the original Contemporary Music SuperStudy to 23% of the Top 100 in Contemporary Music SuperStudy 2..…Read More
2. The Marketing of Social Distancing
By: Jay Nachlis
3. Contemporary Music Trends:
Country Is Up
By: John Boyne
1. How to Connect With Your Audience in a Crisis
By: The Coleman Insights consultant team
My favorite marketing book of all-time is “Focus: The Future of Your Company Depends on It” by strategist Al Ries, and one of the most important lessons in the book involves one simple question. What’s your word? Consumers make product decisions on words, not visuals...Read More
4. What's Your Word?
By: Jon Coleman
5. The Seven Deadly Sins of (Non) Strategic Thinking
By: Sam Milkman
We consider ourselves fortunate to work with some of the most strategic minds in the audio entertainment space. But even the most seasoned strategists fall into the trap of what we call “Inside Thinking”—when you get too close to the product for your own good and are unable to see it through the lens of your customers.…Read More