Tuesdays with Coleman is our weekly blog series for tips and insights on branding, content and research strategy.
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Coleman Insights is releasing findings from its Contemporary Music SuperStudy in a four-part blog series, followed by a free webinar on April 30th in which the findings will be covered in greater depth. Details to register for that webinar are below. There’s no shortage of song data for today’s radio program directors. Radio airplay data, …Read More
Two years ago, I attended a Carolina Hurricanes game. While sitting in the lower level, I took a look around and snapped this picture on my phone. This was a National Hockey League game between the Hurricanes and Buffalo Sabres on a Friday night in Raleigh, North Carolina, and the number of empty seats was…Read More
Eliminate to innovate. Sounds like a ridiculous notion, right? The concept of inversion is counter-intuitive to the way our brains work when we think strategically. Inversion is thinking backwards. Rather than thinking about what you need to do, or add, to achieve your goals, you think about what you don’t want to have happen—the worst-case…Read More
2. Is Your Radio Station a Bunch of Jerks?
By: Jay Nachlis
3. Winning by Thinking Backwards
By: Jon Coleman
1. The Current State of Contemporary Music
By: Warren Kurtzman
Benchmarks can be awesome, and late night television has known it for years. There was Johnny Carson’s future-telling Carnac the Magnificent. Remember David Letterman’s Top 10 List? How about James Corden’s Carpool Karaoke? It’s been made into a prime-time special and has spun off its own Carpool Karaoke: The Series. Jimmy Fallon reads viewer comments …Read More
3. What's Radio's Crossword Puzzle?
By: Sam Milkman
5. Hey, Radio! Science Says Surprise Your Listeners
By: Jay Nachlis
How predictable is your radio station? Have listeners “heard it all”? That’s not necessarily a good thing. There’s a region of our brain called Broca’s Area, and it is known to have multiple roles involving speech production. It turns out that another function involves surprise. When we’re surprised, it triggers this part of the brain…Read More