Communicating with Consumers in Times of Crisis
A Research Report from Megaphone
With the advent of COVID-19, it’s undeniable that consumers’ purchasing and consumption habits have changed. How do brands stay in touch with their customers while remaining sensitive to the larger challenges they are facing? Are consumers even receptive to advertising right now? How can brands best utilize the intimacy of podcasting to connect with listeners? Megaphone conducted testing across a panel of podcast listeners to get to the bottom of these questions.
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