Cracking the Code on Data

Today, 27% of consumers are willing to share personal data for more financial guidance and a more personalized digital customer experience. Of those consumers, more than 60% are willing to share data from their Uber, OpenTable and Facebook accounts; online/in-store retail purchases; and frequent flyer programs, etc.

NTT DATA’s national research study uncovers consumers’ sentiment with the digital customer experience offered by their financial services institutions. Plus, we reveal the investments FSIs are making today within digital customer experience.

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"Digital CX in 2020: Cracking the Code on Data."