How do B Corps attract & engage purpose-driven talent? 

In this webinar, you'll hear how Hootsuite has leveraged their B Corp Certification to attract talented people and unleash their potential.

Discover if B Corp Certification can have the same impact for your business. We'll introduce you to B Work, the world’s leading impact job platform and where B Corps can first meet their future employees. 

Recorded on: November 16, 2017. 

How to Attract & Engage Talent


Kasha Huk, B Lab Canada - Senior Associate, Growth & Engagement
Kasha is working to build the B Corp movement across Canada. Her background includes strategic development and project management experience in Canada and overseas, and working with multi-stakeholder groups to enact social change and build stronger communities. 

The Case for Certification

Veena Harbaugh, B Lab - Business Development 
Veena helps companies learn about B Corp Certification and find ways to improve their social and environmental impacts. She has an MBA from Presidio Graduate School and has worked for SF Environment, C2ES, and Salesforce. 

Brett Sparks, Hootsuite - VP People Partners
Brett is focused on creating a high-performance culture and exemplary employee experience at Hootsuite.  He is an accomplished leader with a track record of fostering effective business partnerships and implementing world-class people strategies in complex environments.

Hosted By:

Edwin Jansen, Fitzii - Head of Marketing
Born in Green Bay Wisconsin to Dutch parents, Edwin is a double cheese-head. He spends most of his time at Fitzii making a ruckus about better hiring and meaningful work.

Derek Isley, Hootsuite - Director, Global Talent Acquisition & Employer Brand
Derek leads global recruitment and employer brands for Hootsuite, and is committed to driving innovation in talent acquisition through collaboration and data-based analytics. He's always looking for top talent to join the nest.