How do B Corps attract & engage purpose-driven talent?
In this webinar, you'll hear how Hootsuite has leveraged their B Corp Certification to attract talented people and unleash their potential.
Discover if B Corp Certification can have the same impact for your business. We'll introduce you to B Work, the world’s leading impact job platform and where B Corps can first meet their future employees.
Recorded on: November 16, 2017. ![](http://go.pardot.com/l/39792/2017-05-01/6v93qn/39792/132191/newBLabLogo_01.png)
How to Attract & Engage Talent
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Featuring:
Kasha Huk, B Lab Canada - Senior Associate, Growth & Engagement
Kasha is working to build the B Corp movement across Canada. Her background includes strategic development and project management experience in Canada and overseas, and working with multi-stakeholder groups to enact social change and build stronger communities.
The Case for Certification
Veena Harbaugh, B Lab - Business Development
Veena helps companies learn about B Corp Certification and find ways to improve their social and environmental impacts. She has an MBA from Presidio Graduate School and has worked for SF Environment, C2ES, and Salesforce.
![](http://go.pardot.com/l/39792/2017-11-03/7v793n/39792/143731/brett_sparks.jpg)
Brett Sparks, Hootsuite - VP People Partners
Brett is focused on creating a high-performance culture and exemplary employee experience at Hootsuite. He is an accomplished leader with a track record of fostering effective business partnerships and implementing world-class people strategies in complex environments.
Hosted By:
Edwin Jansen, Fitzii - Head of Marketing
Born in Green Bay Wisconsin to Dutch parents, Edwin is a double cheese-head. He spends most of his time at Fitzii making a ruckus about better hiring and meaningful work.
Derek Isley, Hootsuite - Director, Global Talent Acquisition & Employer Brand
Derek leads global recruitment and employer brands for Hootsuite, and is committed to driving innovation in talent acquisition through collaboration and data-based analytics. He's always looking for top talent to join the nest.
![](http://go.pardot.com/l/39792/2017-11-03/7v793q/39792/143733/Edwin.jpg)
![](http://go.pardot.com/l/39792/2017-11-03/7v7982/39792/143735/Derek.jpg)
![](http://go.pardot.com/l/39792/2017-11-03/7v79gg/39792/143737/Hootsuite_Logo.png)
![](http://go.pardot.com/l/39792/2017-11-03/7v79gj/39792/143739/b_work_logo.png)