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Why: The Case for B Corp Certification With Fetzer Vineyards
Recorded on June 1st, 2016

Rodrigo Maturana, Vice President of Marketing & International Business at Fetzer

Rodrigo oversees marketing and international business at Fetzer Vineyards, a California-based B Corp and leader in the sustainable wine industry. Fetzer is committed to the continuous growth development of their people, the quality of their wines, and the stewardship of our planet. Before joining Fetzer, Rodrigo worked in marketing for ViƱa Concha y Toro.


Hosted by:

Jessica Friesen, 
Senior Growth Strategist at B Lab

Jessica develops strategies to grow the community of Certified B Corps through technology and marketing solutions. With a background in nonprofit consulting, business development, and social entrepreneurship, Jessica spends her time at B Lab developing pathways for businesses to measure what matters and join an amazing movement of B Corps changing the world through business. Based out of B Lab's San Francisco office, Jessica lives in Oakland with her wife and adorable dog, Miri.

Andy Fyfe, Community Team at B Lab 

As part of B Lab's Community Development team, Andy is responsible for growing and serving the community of Certified B Corps across both the East and West Coasts of the U.S. He has been with B Lab for 5 years and currently works in the New York City office. Today there are 1,800+ Certified B Corps, operating in 50+ countries, representing 130+ industries, sharing one goal: use business as a force for good. 

What people have said about past webinars:

"It helped us understand the various nuances of B Corp Certification. For me personally, it strengthened the multiple ways in which we are aligned with B Corp values."

- Irum Musharraf, Director of Impact at PayActiv, Inc.

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Using business as a force for good? Interested in exploring B Corp Certification? Learn from Fetzer Vineyards and B Lab staff about B Corps - why they exist and how they are leading a movement to redefine success in business. This session will feature Rodrigo Maturana, Vice President of Marketing and International Business at Fetzer Vineyards, a B Corp and sustainability leader in the wine industry. You'll gain tools and resources to understand how certification will benefit your company.