Salesforce for B2B Marketing: 4 Tips for Getting Started with Account-Based Marketing
Account-Based Marketing is a popular and much-hyped trend these days in B2B. Most practitioners and thought leaders in the space would agree that having a solid foundation in Marketing Automation and CRM plays a critical role in any Account-Based approach. During this session, you’ll hear how Servicemaster started their marketing automation journey, the success they’ve seen through broad-based lead generation efforts, and how they’re evolving their strategy to tackle ABM. Plus, we’ll share 4 tips that you can take back to your team to jumpstart your ABM strategy.
Speaker: Gavin Bajin, Director of Business Services
Gavin Bajin is the Canadian brand leader for ServiceMaster Clean and Director of Business Services at ServiceMaster of Canada. He and his team support 70 franchises through 1-on-1 business consulting and program development that drives individual franchise and brand growth. ServiceMaster Clean, delivers contracted commercial cleaning services from coast to coast.
9:00am - 9:30am - Welcome and Breakfast
9:30am - 10:00am - How Servicemaster is moving from Marketing Automation to ABM
10:00am - 10:30am - 4 Tips to Get Started with ABM
10:30am - 11:00 am - Walkthrough of ABM
11:00am - 11:30am - Networking & Light Lunch
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