Thursday, May 18, 2017 | 2 pm EDT / 11 am PDT
Moderator: Bob Meara, Senior Analyst, Celent
Speaker: Paul Mackowick, Chief Revenue Officer, Gro
Most banks begin their digital customer acquisition efforts with DDA/savings or loan accounts, and then look to expand to other products down the road. But why wait? Cross-selling other products, when done right, only needs to be done once, and with one application. Savvy bankers are now opting for a more unified digital sales approach, taking cues from online retailers such as Amazon.com for successfully delivering a multi-product checkout.
In this 45-minute seminar, you’ll learn how to: